Private Practice Survival Guide

Send us Fan Mail This episode breaks down why leadership fails in practice operations—and what high-performing leaders do differently. Starting with the real barriers to leadership, Brandon uses a Tom Brady example to explain the drive, standards, and internal accountability required to lead when pressure is high. You’ll learn a Vision-Driven Strategist framework for creating change: define the vi...

Send us Fan Mail In this quick-tip episode of The Private Practice Survival Guide , Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds...

Send us Fan Mail We tackle a reality most practice owners are feeling: digital marketing is getting more expensive, more crowded, and less predictable. As search and social costs rise, “disruptive” marketing is shifting from being optional to being a competitive advantage—especially in a world where digital saturation makes it harder for practices to stand out and be remembered. This episode makes...

Send us Fan Mail In this Private Practice Survival Guide quick tip, Brandon reframes HR as the single biggest catalyst for owner freedom—because the path from burned-out operator to strategic CEO is built on people systems, not more hustle. He explains why many private practice owners feel trapped in constant turnover, confrontation, and decision fatigue, and makes the case that a strategic HR fun...

Send us Fan Mail Most leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid ei...

Send us Fan Mail In this episode, you’ll learn why exempt salaries often fail in private practices —even when they look like a clean solution for predictable payroll. The episode breaks down what “exempt” actually means under the Fair Labor Standards Act (FLSA) (fixed salary, no overtime eligibility, and strict duties tests) and why many practice owners unintentionally create risk by using “salary...

Send us Fan Mail Most leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid ei...

Send us Fan Mail Do personality tests actually translate into real-world performance—or are they just another hiring trend? In this episode, we break down how personality assessments, when used correctly, can become a powerful predictor of performance, retention, and team effectiveness. The conversation explores why conscientiousness consistently emerges as one of the strongest predictors of succe...

Send us Fan Mail In this Private Practice Survival Guide episode, Brandon Seigel explains how personality assessments become truly useful when you treat them as decision-grade data—not labels. He reframes assessments as a way to understand patterns in thoughts, feelings, and behaviors, and clarifies a common misunderstanding: someone can be introverted and still enjoy extrovert activities, but tha...

Send us Fan Mail We break down why the future of effective marketing is no longer transactional, but transformational. Rather than chasing one-time conversions, the conversation reframes marketing as a trust-based, value-driven process built on dialogue, collaboration, and genuine human connection. We explore how shifting the question from “How do I sell to you?” to “Why would you want to succeed...

Send us Fan Mail Relationship-based marketing is not about sounding polished—it’s about sounding human. In this episode, we break down what separates genuine relationship marketing from transactional “used car salesman” tactics, and why trust, consistency, and customer experience are the real growth levers. You’ll learn how people make decisions when they feel valued , and why marketing becomes tr...

Send us Fan Mail In this episode of the Private Practice Survival Guide , Brandon Siegel breaks down why the “another day, another dollar” mindset quietly limits growth—and how reframing progress changes everything. Instead of chasing outcomes alone, this conversation focuses on why progress over attainment creates stronger teams, healthier motivation, and more sustainable performance inside priva...

Send us Fan Mail Most employee goal systems fail for one simple reason: they measure output, not purpose. In this episode we break down why people don’t disengage from work—they disengage from work that feels meaningless. Real performance doesn’t come from pressure or metrics alone; it comes from alignment, ownership, and visible progress in both life and work. This conversation challenges the ide...

Send us Fan Mail Strategies for Evaluating a Trailing KPI breaks down how private practice owners can use historical performance data to make smarter, more confident business decisions. In this Private Practice Survival Guide quick-tip episode, Brandon Siegel explains what trailing KPIs are, how they differ from leading indicators, and why metrics like revenue per session, collection rate, net pro...

Send us Fan Mail If you’re making decisions based on “how it feels” instead of what your financial data is actually saying, this episode will reset your approach. We focus on a practical, operator-friendly way to evaluate your past financial analytics—so you can spot trends, tighten performance, and plan the next quarter (and year) with clarity. We break down how to look at historical revenue and...

Send us Fan Mail In this quick tip episode of The Private Practice Survival Guide , Brandon breaks down the real reason most private practices fail a HIPAA compliance audit : they don’t realize how easily PHI can be exposed—often in ways that can be interpreted as gross negligence . From front-desk conversations and sign-in sheets to visible computer screens, unsecured paper charts, and unencrypte...

Send us Fan Mail HIPAA compliance can feel like a moving target for private practice owners—but most violations don’t come from “bad intent.” They come from gaps in training, inconsistent workflows, and unsecured handling of Protected Health Information (PHI). Brandon breaks down the most common HIPAA pitfalls seen across clinics—what creates real risk, what regulators look for (including the “gro...

Send us Fan Mail In this quick-tip episode of the Private Practice Survival Guide , Brandon breaks down the real cost of Ego-Driven Leadership —and what it takes to replace “my way” management with Group-Oriented Leadership built on trust, shared accountability, and better decision-making. Using practical examples (including how a one-size-fits-all change can damage Client Experience ), he explain...

Send us Fan Mail In this episode of the Private Practice Survival Guide , Brandon breaks down the most common leadership flaws hurting today’s private practices—and how they quietly drive burnout, turnover, low morale, and declining client experience . He outlines practical, real-world issues leaders face: lack of clear vision and role-based accountability, micromanagement, poor delegation, low em...

Send us Fan Mail Identify your biggest growth red flags before they become practice-ending problems. In this Quick Tip episode of the Private Practice Survival Guide, Brandon Siegel breaks down the most common private practice growth liability indicators and how to get ahead of them: cash flow gaps, overreliance on a single payer, rushed hiring, weak financial runway, poor delegation, lack of comp...

Send us Fan Mail This episode breaks down how to determine whether your private practice is truly ready for growth by focusing on sustainable, data-driven decision making. Brandon explains that rapid expansion can erode profitability if your payer mix, margins, staffing, or infrastructure can’t support it, and that organic growth often outperforms rushed acquisitions. He outlines how to assess mar...

Send us Fan Mail In this quick tip episode Brandon dives into the critical strategies for empowering your change management stakeholders. From patients and employees to vendors and family members, every stakeholder plays a vital role in driving meaningful change within your practice. Brandon shares proven techniques for involving stakeholders early in the process, equipping them with the tools and...

Send us Fan Mail Change is uncomfortable—but decisive leadership is what keeps a private practice growing instead of falling behind. In this episode, we break down how to make smarter decisions, build a change-ready culture, and eliminate the resistance that slows your practice down. You’ll learn how to create a clear vision, use data to guide decisions, prepare patients and staff for operational...

Send us Fan Mail This quick-tip episode breaks down the blueprint for building a high-efficiency insurance eligibility system that actually works—before the chaos of January hits. Brandon reveals the annual VOB strategy top practices use to stay ahead: forming a dedicated verification task force, running preseason workflow simulations, batching by payer, gamifying team performance, using standups...

Send us Fan Mail The new year hits—and suddenly every practice is drowning in deductible resets, wrong eligibility data, billing surprises, and frustrated patients . This episode gives you the exact playbook to fix it. Brandon breaks down how to streamline insurance verification, prevent surprise bills, batch your workflow by payer, re-engage patients discharged for benefit exhaustion, and protect...