Priority Pursuit

027. If you’re checking out this episode while it’s still new, then it’s early October. And, you’re likely thinking, “Slow season? Why are we talking about slow season? We’re in the midst of/we’re about to approach my business’s busiest time of year!”  And, friend, I get it. If you’re a photographer or wedding vendor, fall likely has you busy right now. Or, if you own a boutique, work in retail, o...

026. Ellie McKinney of Ellie McKinney Photography is a destination wedding photographer and educator who offers mentorship for photographers and business owners. Since 2011, Ellie has strategically planned, set goals, and worked tirelessly to create a successful, profitable six-figure business where she is able to serve her clients well AND sit down at a table for dinner with her family every nigh...

25. Are you feeling like your expectations are getting lost in translation with your clients? Does it seem as if you’re answering client’s emails at all hours of the day and night? If so, this episode of Priority Pursuit is for you!  Felicia Dale of Emerald Lotus Events is an entrepreneur, wedding event coordinator and educator based in Lafayette, Indiana. With twenty-two years of experience worki...

What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO? Friend, these are the exact questions we’re answering on today’s episode of “Priority Pursuit”!  This might sound funny, but I’m crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.  In fact, every yea...

Want to move your website up the Google ladder? Today, I’m excited to share five ways you can improve your SEO for FREE as a photographer or creative entrepreneur!  Before I became a full-time wedding photographer, I worked at a marketing agency. And, a big part of my job was making sure that our clients appeared on the first page of Google.  So, when I started my photography business on the side,...

024. Are you longing to move to a new city, state, or country? Is the fear of having to rebuild your business in a new location holding you back? If so, this episode of “Priority Pursuit” is for you!  Kayla Bowen of Kayla Bowen Photography grew up and started her business in Portland, Oregon. Then, shortly after she and her husband got married (literally the day after), they moved to Vegas, meanin...

023. If you’ve listened to a single episode of “Priority Pursuit,” you know I don’t believe that work-life balance exists. And, friend, this is largely because there are busy seasons. There are busy seasons in life for various reasons, and as creative entrepreneurs, most of us face busy seasons simply because that’s how our industries work.  For instance, as a wedding photographer in the Midwest,...

022. In this week’s episode of “Priority Pursuit,” Jasmine Norris of Jasmine Norris Photography joined me to break down how having her photography published has helped her business grow and thrive and listed specific steps on how to get published as a wedding photographer.  In this episode, Jasmine answers the following questions: What does it mean to get published and how can it help your busines...

021. In this week’s episode of “Priority Pursuit,” Greta Hale, a personal trainer and owner of Healthy As Hale, joined me to share her heart when it comes to mental health and battling depression while running a small business. Greta is open in sharing about her own mental health struggles and why mental health advocacy continues to be so important. As a teenager, Greta faced serious health concer...

20. Friend, I’m going to be blunt for a second. If you don’t know who your ideal customer is, all of your marketing efforts are a WASTE. In order for your business to succeed and for you to be able to make wise marketing and business decisions, you have to know who you want to work with so you can strategically target and reach them.  If you’ve yet to identify your ideal customer or if your ideal...

019. In this week’s episode of “Priority Pursuit,” Mallory Balducci, co-owner of Willow and Grace Boutique and a digital content creator located here in Lafayette, Indiana joined to share how to use Instagram Reels for your business. We’ll be answering the following questions:  What is happening with Instagram’s algorithm change? How can entrepreneurs practically adjust to this change? What are In...

018. In this week’s episode of “Priority Pursuit,” we’re continuing our conversation about creating an excellent customer experience by discussing how to create the perfect client welcome gift! We’ll be answering the following questions:  What kind of creative entrepreneurs should be sending a welcome gift? Why should you send a welcome box or gift to your clients? What should you include in your...

017. Friend, can I tell you something that you likely don’t want to hear? The quality of the client experience that you offer matters far more than the quality of your products or services.  I don’t know about you, but as a photographer , I love what I do, and I take a lot of pride in my work. I want my images to speak for themselves, and I want people to book with me because they love my photos ....

016. In this week’s episode of Priority Pursuit , we’re discussing arguably the easiest and most affordable way to receive more inquiries and grow your business—online reviews! 4 Reasons Online Reviews Matter for Small Businesses Word of mouth is your most powerful marketing tool Prospective clients will look at your online reviews before ever contacting you Having online reviews can boost your se...

015. Arielle Peters of Arielle Peters Photography is a wedding photographer and educator based in South Bend, Indiana. When she isn’t capturing photos of blushing brides on their wedding days or offering workshops and coaching sessions to fellow photographers , she’s spending time with her husband Tannan and their energetic children who constantly keep them on their toes.  Life has been very busy...

014. Are you familiar with the concept of “under promising and over delivering”? Basically, this is a customer service strategy where you give your clients more than you initially promised to delight them and make them feel valued and well served. I believe that under promising and over delivering is key in running a successful business of any size and crucial in offering great customer service. W...

013. Nate Dale of New Adventure Productions is a destination wedding and elopement photographer based in Lafayette, Indiana. While Nate and his wife, Felicia, live among the cornfields, Nate had a dream of photographing travel-loving couples in epic locations around the world. And, today, that’s exactly what he’s doing.  Nate has strategically and intentionally created his dream business, and in t...

012. Do you have set systems in your business? Or, are you flying by the seat of your pants and simply spending day after day trying to get as much done as you can and going to bed stressed because you “didn’t get enough done”?  As creative entrepreneurs, we make our own schedules, which is a beautiful thing. But, if we aren’t careful, our days can turn into nothing more than putting out fires or...

011. What began as a fun, unique way to raise money for a mission trip through watercolor artistry became a passion, a way to connect with others, and a successful business.  Jessie Roseberry of Roseberry & Co. is a watercolor artist and educator based in West Lafayette, Indiana. While Jessie’s business started small in 2017, she quickly had more work than she could handle on her own. Jessie k...

010. Anna and Ryan Leonard of Refuge Photography are crossfit buddies; sushi enthusiasts; and a destination, husband-wife photography team based in Rosemary Beach Florida.  If you meet these two in person or even just follow them on the Gram , you’ll quickly fall in love with them. Between their service-centered hearts, matching PJs, and their frequent use of confetti, Ryan and Anna are essentiall...

009. What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO? Friend, these are the exact questions we’re answering on today’s episode of “Priority Pursuit”!  This might sound funny, but I’m crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.  In fact, ever...

Do you feel pressured to answer your clients’ messages at all hours of the night? Do you have zero to no free time or time to spend with your loved ones because you’re arranging your schedule around your clients’ schedules? If so, this episode is for you!  Today, we’re breaking down how to set boundaries in your business and how to communicate these boundaries to your clients in a way that is firm...

008. When there are countless others out there who offer the same product or service that you do, how can you stand out in the marketplace?  According to Photographer’s Edit CEO, Miilu CEO, and Bokeh Podcast Host Nathan Holritz , one of the most effective ways that your business can stand out in a saturated market is by crafting a unique brand position statement and strategically including this st...

007. As a creative entrepreneur, your plate is full. Between serving your clients, marketing your business, and doing all the things you have to do behind the scenes, it can be difficult to find time to sit down and think about your brand.  But, friend, you need to. Because, your brand should be the basis of all of your marketing efforts and the driving force behind almost all of your business dec...

006. Every year, more than 50% of Indiana Wedding Photographer Arielle Peters’ couples find her as a result of vendor referrals.  Arielle is an expert at cultivating vendor and industry relationships, and in this episode of Priority Pursuit , she shares exactly how you can form relationships with others in your industry in a way that helps your business grow!  Arielle explains: Why vendor relation...