PR Talk

During this week's  PR Talk Podcast , Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of  Marketing Over Coffee , Christopher Penn. In this episode, they talk about how to collect and use data in PR. Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/ Learn more about...

During this week's  PR Talk Podcast  Elizabeth Edwards, founder of  Volume PR  and  Engagement Science Lab , joins Amy for a second time since  PRSA ICON 2019  to talk about psychology and science-based marketing. Read the recap at https://www.veracityagency.com/podcast/science-based-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of the  PR Talk Podcast , Amy is joined by Michelle Garrett, owner of  Garrett Public Relations  and host of two Twitter chats,  #FreelanceChat  and  #PRLunchHour . Michelle's 23 years of experience helps guide those just entering the freelance world as well as elevates the voices already there. During this episode, the two talk about freelance work and its trending directio...

Topics include: How to Measure InfluenceAssociating a Brand with an InfluencerA Tip for Those looking to Spice Up Their Traditional PR with Influencer Marketing See the entire write-up at https://www.veracityagency.com/podcast/influence-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Love is in the air at  Veracity  this month. With Valentine's Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week's episode of  PR Talk , while also joking about what we hate about marketing! See the quotes and...

Join Amy and Laura Norup Boyer, founder of  Black Bean Industrial Marketing , as they talk about how industrial marketing differs from other industries during this week's episode of the  PR Talk Podcast . For the entire write-up visit https://www.veracityagency.com/podcast/industrial-b2b-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the  PR Talk podcast , we asked several past guests for their 2022 marketing and industry predictions. Participants include Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D'Ottavio, Mark Mohammadpour and Carmie McCook. For predictions from host Amy Rosenberg see her recent  2022 Public Relations Predictions  blog post. Learn more abo...

Shotgun Approach, Press Release Distribution Services and Shortcuts In this episode of the PR Talk Podcast, Amy Rosenberg, Founder of Veracity and author of A Modern Guide to Public Relations, spills about PR cheats you may need to use. Amy understands that sometimes PR professionals may not have the time, so she has come up with some cheats that work if used correctly or when necessary. Read the...

In this week's episode of the PR Talk Podcast, Amy is joined by Mark Mohammadpour as they talk about what it means to be a "Chief Wellness Officer." Mark is a returning guest, listen to that episode, Living Our Best PR Life. Topics discussed include Mark's weight loss journey, mental health, focusing on your well-being, hybrid/remote work relationships, and establishing boundaries with clients. Le...

In this week's episode of the PR Talk Podcast, Amy is joined by Steve Strauss as they chat about contents in his new book, "Your Small Business Boom." Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the PR Talk Podcast, we share four audio excerpts from Amy's book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following: Timelines to Pitching TV Tips for Pitching Weekend News How To Work with Morning Shows A Rundown of Who to Pitch (including titles) for TV See the entire write-up at https://www.veracit...

This week's episode of the PR Talk podcast features Amy's interview with Matt Perault during a recent Rotary Club of Portland meeting. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the PR Talk Podcast, Amy is joined by Mary Davies as they chat about her Engage Conference presentation, insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback. Read the entire write-up at https://www.veracityagency.com/podcast/mary-davies/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the PR Talk Podcast, we are featuring Amy's presentation from the recent Engage Conference. She goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing. You can watch the presentation below or read all about it in a recent blog post Move Over Traditional Media: Why Thought Leadership is the New Public Relations. Learn m...

In this week's episode of the PR Talk Podcast, Amy has a conversation with Roshanda Pratt about visibility coaching, differences between working with men and women, confidence, vulnerability, and getting over your imperfections. Read the entire write-up at https://www.veracityagency.com/podcast/roshanda-pratt/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the PR Talk Podcast, Amy speaks with Robert Johnson about the differences and similarities between public affairs and public relations, pitching policy, how to target an audience, and podcasting. Read the entire write-up at https://www.veracityagency.com/podcast/robert-johnson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the PR Talk Podcast, Amy speaks with Domenica D'Ottavio about why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine. Read the entire write-up at https://www.veracityagency.com/public-relations/domenica-dottavio/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the PR Talk Podcast, host Amy Rosenberg speaks with Doug Simon, CEO of D S Simon Media, an influencer marketing firm in New York that specializes in helping clients obtain valuable coverage on TV news for 35 years. Read the entire write-up at https://www.veracityagency.com/public-relations/doug-simon/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Read more at https://www.veracityagency.com/podcast/jessica-lawlor/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of the PR Talk podcast, Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence. John is the Co-founder of Calendar.com, author of "Top of Mind," strategic advisor to Relevance Media group and columnist for Forbes and Inc. Read the entire write-up at http...

Whether you're a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating. As humans we tend to immediately think of all the things that could go wrong like tripping on stage or the audience laughing at us. So, we overcompensate and write boring word-for-word scripts and over-explain simple subjects. But if that doesn't work, how can we...

We have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it, so Amy invited Deirdre Breakenridge to join the PR Talk podcast and speak about what ethics are, why you need to define yours, and how to put them into action. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of the PR Talk podcast, Amy talks with Peter Shankman about PR as a career for people with ADHD, tips to harness the power of ADHD, how PR people can serve and strengthen relationships with the media, and more. Read the entire write-up at https://www.veracityagency.com/podcast/peter-shankman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of the PR Talk podcast, Amy talks with Anna Hrach about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more. Read more at https://www.veracityagency.com/podcast/exceptional-content-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of the PR Talk podcast, Amy talks with Dr. Charles Redd about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader. Learn more about your ad choices. Visit megaphone.fm/adchoices