PodSchool

If you’re thinking about starting a podcast next year, this episode is about slowing down before you press record. I share the key questions you need to ask yourself before launching, why success in podcasting looks very different depending on your goals, and why a thoughtful, well-crafted show will always outperform something rushed or trend-chasing. This episode is for anyone who wants to create...

This episode is a year in review for podcasters who feel like they have spent 2025 being told video is everything and AI will save them. I break down what actually mattered this year, where creators are feeling burned out and what you need to focus on in 2026 so your show is sustainable and worth listening to. What you’ll learn: Why video isn't a silver bullet for podcast growth How to think about...

Should you release all your podcast episodes at once or drip them out weekly? Binge-dropping feels efficient but it can seriously stunt your podcast audience growth. In this episode, I break down why releasing everything in one go almost always performs worse than a steady weekly rollout and the rare situations where a binge drop does make sense. What you’ll learn: Why binge releases kill your big...

Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.” But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little . In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent. What You’ll Learn Why paid ads rarely convert for podcasters When th...

If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works. In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t. What you’ll learn: Why your podcast is automaticall...

When you’re recording a podcast you need to think about your audience as individual people, rather than a collective, if you want to connect with them In this episode, I explain why this is one of the most powerful ways to build connection, sound more natural and keep people coming back for more. What you’ll learn: Why using collective language e.g. "You guys," "Ladies and Gentlemen" can disconnec...

Reading a script, word-for-word on your podcast is the fastest way to disconnect from your audience. In this episode I share how to prepare for your record so you don't need a script, how to keep your delivery natural even if you've got notes and how to make sure you know where your going without having to write everything down, word-for-word. What you’ll learn Why scripting your episodes isn't a...

Want to record high quality audio for your podcast but don't want to pay for a studio? No worries! You can easily record fantastic audio at home just by thinking about where you record. In this episode I explain how to set your recording space so you're recording the best podcast audio you can. What you’ll learn How to reduce echo/reverb at home How to record in rooms that look good for video with...

Most podcasts don’t fail because the idea is bad. They fail because the someone was thinking more about their ego than their audience. Or because they didn't realise how important consistency was to podcast success. Or because they set unrealistic goals for a new podcast and lost the motivation to keep going. In this episode, I walk through the five mistakes I see new podcasters make all the time...

Trying to grow a podcast on social media can feel like yelling into the void. So which platform works? Where should you spend your time? And does anyone actually click through to listen? In this episode, I answer a listener question about how to choose the right platform to promote your podcast and what really matters when it comes to using social media to grow your audience. Spoiler: There is no...

Deciding whether to share the mic with someone or go solo is one of the biggest decisions you'll make as a podcaster. While co-hosted shows bring amazing chemistry and energy, they also come with added complications like scheduling, balancing workloads and (in the worst cases) legal headaches. In this episode, I break down when co-hosting is a good idea, when it’s not and how to avoid the biggest...

If you're waiting to feel 100% confident before launching your podcast, you might be waiting forever. In this episode, I talk about why you should start your show even if you don't feel ready. Althought it's important to understand that not feeling ready isn't the same as not being prepared. If you've done the work to make sure your idea serves an audience and you've got enough content for your sh...

If you want to stay consistent and sane when working on your podcast, you don’t have to do everything yourself. In this episode, I walk through the tasks you can outsource so you can focus on the stuff only you can do, like being behind the mic. What you'll learn: What you can (and can’t) outsource How to decide what to hand off Why outsourcing doesn’t mean losing control How to work with freelanc...

Should you ask for ratings and reviews on your podcast? If you’ve ever heard someone say “Leave a rating and review because it helps people find the show,” you’ve probably wondered… does it? In this episode, I’m breaking down the truth about ratings and reviews including what they do, what they don’t do and why they’re still worth asking for (just not for the reason you might think). Whether you’r...

Getting your podcast on a network can be a great way to monetise and potentially grow your show but only if there's a clear value exchange. In this episode, I walk through what podcast networks are looking for, how to pitch your show and what makes you stand out from the hundreds of other pitches landing in their inbox. What you'll learn: When your show might be ready for a network The key things...

What do you do when your listeners say they want longer episodes but you’re already at capacity? In this episode, I’m giving you a giant permission slip to not do what your audience asks and why that’s often the best thing for them and you. What you’ll learn: Why listener feedback doesn’t always require action How to protect your time and energy as a podcaster What really matters when it comes to...

Podcasting can take up a LOT of time but there are plenty of tools around that can take some of the most time consuming (and annoying) tasks off your plate. In this episode, I walk through the AI tools that can help you speed up your podcasting workflow without compromising the quality of your show output. From planning and transcripts to promotion and post-production, AI can take care o the grunt...

If you’re new to podcasting it's hard to know what 'good' audio sounds like. But understanding this is essential if you want your podcast episodes to sound their best The challenge? It's not necessarily something you'll recognise straight away because you have to train your ear. In this episode, I share how to build that skill, from essential listening habits to editing techniques that will make y...

Your podcast intro is some of the most valuable real estate in your show. So why are so many podcasters wasting it? In this episode, I share why your audience doesn’t need warming up, how long-winded intros drive people away and what to do instead so your listeners stick around until the end. What you’ll learn: Why your podcast intro matters more than you think How to avoid boring or losing listen...

So many new podcasters are fearful of starting their show because they don't think they sound good or professional enough. But podcasting isn’t about perfection, it’s about authenticity and connection. In this episode, I share why your voice is absolutely good enough and how to get past the insecurity so you can hit record with confidence. What you’ll learn: Why your voice sounds different in reco...

Podcasting has never been a simple “hit record” and you’re done kind of game but the introduction of video has definitely added a new layer of complexity. The trick is remembering why you’re doing it and who you’re creating for, even when the industry is noisy with trends, hype, and “must‑do” advice. I recently sat down with Matthew McLean , co‑host of Podcraft , to unpack the state of podcasting...

If you want to interview guests onto your podcast, you'll need to reach out to them in a way that feels personal, professional and (most importantly) enticing. In this episode, I walk you through how you should approach guest booking if you want to get more yeses (and how to avoid feeling disheartened if you don't). What you’ll learn: Why your pitch email matters more than you think What to includ...

Wondering whether it's worth creating a transcript for your podcast? In this episode, I explain why transcripts are more useful than ever, not just for accessibility and SEO, but as a way to save time and streamline your content creation workflow. If you're using AI tools like ChatGPT, a transcript can be the secret to turning one episode into your entire content ecosystem. What You’ll Learn: Why...

If you’re starting from scratch, launching a podcast can feel daunting, especially if you don’t have an audience. But podcasting is one of the most powerful tools for building trust, authority and connection over time. In this episode, I share why your voice is your best branding asset, how to use podcasting as the foundation of your content and why consistency matters more than anything. What You...

Ever had to re-record a section of your podcast and worried it would sound awkward or disconnected? In this episode, I share simple techniques to make sure your 'pickups' blend seamlessly into your original recording. What you’ll learn: When it’s worth re-recording a section of your podcast (and when to leave it) How to capture ambient noise to cover up your edits Why recording ‘cold’ doesn't soun...