Podcircle Podcast

Does your podcast feel like a weekly crisis? "Oh no, we need to record an episode for next week!" You might need a podcast producer. We're going to talk about exactly what a podcast producer does. And — are they the same as a podcast editor? Part content strategist, part project manager, a podcast producer's job is to ensure the show gets out consistently and to manage the process and the people i...

You probably aren't a marketer — and that's OKAY! You didn't start a podcast to THEN spend your time figuring out how to market it and grow your show. In this episode, we're going to continue talking about how to build out your ideal podcast team. After all, behind every great podcast is a team of experts. And that's certainly the case when it comes to podcast marketing. ✅ New podcaster? Grab you...

The joke in podcasting is that you spend 30 minutes recording a podcast AND THEN spend 3 hours editing it. That's not a very good use of your time and it ultimately leads to "podcast burn out". In the next few episodes, we're talking about assembling your podcast team. And we believe the very first thing you should do is hire out your editing. We're also going to draw a distinction between hiring...

You have the same amount of hours in the day as Beyoncé, right? The difference — Beyoncé is outsourcing her weaknesses. We tend to think we can do it all ourselves. We're going to talk about why this idea is delusional and how it actually leads to failure in your podcast (and your life). Most importantly, we're going to tell you how to avoid this common pitfall. ✅ New podcaster? Grab your FREE Po...

We're diving into how podcast discoverability trends are evolving into 2024. For the longest time, podcasters have relied on new listeners finding their show organically. And if you've listened to this podcast for long, you'll know that we aren't fans of that method — because it historically doesn't work. However, podcast listening apps like Apple and Spotify are evolving in the way they suggest n...

Spotify, Apple, AI — oh my! We're breaking down the 5 trends that we see for the podcasting world for 2024. Video podcasting is here to stay, AI podcasting tools are on the rise and Spotify is playing (and winning) the long game. ✅ New podcaster? Grab your FREE Podcast Starter Kit . 1:11 Video Podcasting is here to stay 2:50 Spotify is coming for Apple 6:25 How podcasters connecting with fans bey...

With 2024 just around the corner, we reflect on 6 common themes that we've discussed with you all this year. We believe if you take these principles into next year and apply them to your podcast, you will set yourself up for success. We're so grateful that you take the time to listen to the show and hope that the practical tips that we provide each week are helpful to you wherever you are in your...

Dynamic ads are the way of the future — plain and simple. We're going to talk about why you should STOP baking your ads into your podcast episodes (and what that means) and highlight the power and flexibility of running dynamic ad campaigns instead. We also help you figure out what to do if you want to transition to dynamic ads, but already have a ton of backlogged episodes with baked-in ads (it's...

Today, we’re going to answer the question — Which podcast hosting platform is right for you? We’re breaking down 7 popular podcast hosting platforms, discussing their features and providing key differentiators. And then we’ll tell you the platform that we use for 99% of our clients and why.  The 7 hosts we're discuss are Libsyn, Simplecast, Buzzsprout, Omny Studio, Anchor (now Spotify for Podcaste...

We're talking all about podcast hosting platforms! If you've been in the podcasting space for long, you've heard of names like Libsyn, Buzzsprout and Anchor — but do you know what sets these platforms apart? And most importantly, which one is right for your podcast? We're going to define what podcast hosting is, discuss the key differentiators between the different platforms and give you our top p...

Last week we talked all about choosing the right episode format for you and your audience. This week we’re diving into the four formats we outlined and laying our some of our favorites (Conan O'Brien Needs A Friend and Dolly Parton's America, to name a few). What you’ll notice is that the formats may be similar, but each show is geared towards the hosts strengths. And what is produced between thes...

Today we’re talking all about podcast episode formats — and how to choose the right format for your strengths, goals and audience. We’ll briefly break down the 4 different formats and hopefully give you an idea of how to think about your own episodes. Listen in to gain some ideas that you can implement into you existing (or future!) podcast right away. Then next week, we'll share a few of our favo...

We're serving up 5 quick tips on how to grow your podcast. It's a felt need for every podcaster. And the good news is that you can implement these tips right away. Join us! ✅ New podcaster? Grab your FREE Podcast Starter Kit . 0:54 Be Consistent  2:25 Network with Other Podcasters 4:09 Leverage Your Email List  4:56 Create Scroll-Stopping Social Media Posts 9:13 Give Your Audience a Clear CTA  --...

It happens to the best of us! You actually have way more ideas than you think — but how do you access them? And if you’re just starting out, our prediction is that it starts right around 10 episodes. Why 10 episodes? This is where we see podcasters drop off most consistently. In fact, fewer than 20% of podcasts make it past 10 episodes. So if you’re already past that 10th episode, congrats! You’re...

You may have noticed that many of your favorite audio podcasts have recently started releasing video podcasts on YouTube. We're going to talk about why that is — because there is a reason! YouTube is a massive search engine and it is one of the top ways people discover new podcasts. So with that, we're going to ask the question: Should you start a video podcast? You may be surprised by the answer!...

By now, you know that promoting your podcast episodes on social media is an absolute must. But how do you convert your social media followers into podcast subscribers? It can be tricky to get them from point A to point B. Don't worry! We've got a big bag of tricks (and treats) for you on this pre-Halloween episode of the podcast! ✅ New podcaster? Grab your FREE Podcast Starter Kit . 1:04 Record v...

What does "winning" look like in podcasting — and how do you measure that? Is it your total download numbers? Is your ratings and reviews? Maybe there are other ways to measure success (hint: there are). We're going to break down 8 metrics that will help you determine if your podcast is a success — or at least moving in the right direction. Join us! ✅ New podcaster? Grab your FREE Podcast Starter...

There is a 50% chance that your podcast is going to " podfade" . With more than half a million podcasts churned out yearly, only 20% survive more than a year. We're going to dive into the 5 reasons podcasters quit and how you can keep yourself from being one of them. ✅ New podcaster? Grab your FREE Podcast Starter Kit . #1 Podcast burnout — and how to avoid it (0:50)   #2 Haven't figured out how...

It's time for Part 2 of our conversation about recording equipment. We're talking to those people who need a "hybrid" recording situation. Meaning, you want to set up a space for in-person recordings, but you also need the ability to record remote interviews via Zoom or Riverside. We've got you covered! ✅ New podcaster? Grab your FREE Podcast Starter Kit . 2:20 Handheld recording devices 3:45 Rec...

Today we’re diving into Kyle's expertise — recording equipment! Part 1 of this conversation is going to be the basics of remote interviews and the 2nd part will be diving into in person interviews vs remote equipment. All the questions that come with this topic feel like the biggest barrier for people starting a podcast. So we'll give you all of the knowledge and the confidence to get going! ✅ Ne...

Today we’re answering one of the most common questions we get — ‘How do I monetize my podcast?’ It's not just about selling ads for socks and car insurance and weight loss remedies. Tune in for some of the most effective (and surprising) ways to start monetizing your podcast TODAY! ✅ New podcaster? Grab your FREE Podcast Starter Kit . Monetize your podcast by: marketing yourself (1:39) offering a...

It can feel intimidating when you launch a podcast and you realize all the different things you have to write! We’re going to break it all down for you with tips on the 6 copy needs you need for your podcast (plus a bonus tip!). ✅ New podcaster? Grab your FREE Podcast Starter Kit . 1. Podcast descriptions 2. Episode summaries 3. Show Notes - Timestamped notes - Blog  - Links - Guest info - Calls...

From microphone selection and placement to not realizing you are actually on a VIDEO podcast (and you aren't camera-ready). We'll talk about these things (and more) — but more importantly, how to avoid these common mistakes that podcasters make. ✅ New podcaster? Grab your FREE Podcast Starter Kit . 0:00 Intro 0:25 Microphone selection and placement 2:57 Zoom vs. Riverside 3:51 Inadequate planning...

“I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot that goes into making a podcast from ideation to putting your first episode out into the world. We’re here to break it all down for you — from strategy and production to distribution and marketing. ✅ New podcaster? Grab your FREE Podcast St...

So you want to start a podcast? You’ve got an idea to share, a message to spread, or customers to reach, and you’re ready to start! Podcasting has the potential to meet your goals and beyond. Did you know that only 21% of podcast achieve more than 10 episodes? So before you press record, check out why we think you shouldn’t start a podcast and the four reasons we think you should. ✅ New podcaster...