Pint with Paiger

In this episode of Beer With Darren, I hosted two guests, James Marscheider and Daniel Fox about their excitement for B2B marketing and working with their sales team to see the long game of marketing efforts. James is the Marketing Director at CloudCall after working in marketing for 20 years. After graduating with a business degree, James found himself in the marketing industry as the 'no wrong a...

Lusha helps the go-to-market world become smarter by commoditising B2B data. They do this by providing a simple product that gives sales and marketing a solution to help grow their business.    For sales, they can reach out and gain their full potential with data for prospecting so they can do what is important - more selling.   For marketeers, Lusha solves a different problem to mi...

In this episode of Beer With Darren, I spoke to Ewan Anderson about whether a degree is essential in becoming a great marketer and how to become an expert at both B2B and B2C marketing.  Ewan is the Associate Marketing Director at Eden Scott after previously working in leisure marketing. His passion for leisure stemmed from his degree in sports marketing as he suggests your degree selection s...

In this episode of Beer With Darren, I spoke to Kris Holland about how marketers can build their relationship with sales via gaining respect. Kris is Head of Marketing at Charlton Morris after working his way from an executive level. Having previously worked in sales, Kris understands the pain points his sales team has and can give better solutions to solve these having been there himself. We disc...

In the second episode of Season 2 of Beer With Darren, I spoke with Billy Humphreys about his career progression, what he wants to do next, and gained his advice to marketers starting out. Billy is the senior marketing manager at MRL Consulting Group. His career began at Friday Media Group with help from his partner who was a horse lover herself and helped him show off his 'great understanding' fo...

On the first episode of Season 2 of Beer With Darren, I speak to Steve Carter about all things marketing, technology, and diversity. Steve is the founder of The Ability People, a recruitment professional with almost 35 years' experience worldwide. He’s lived in the UK but worked also in Ireland, Asia and Australia.

If you would like to find out how to get your sales and marketing teams working together, we surveyed over 100 sales people and spoke to marketing experts to get their opinion.  Get the results here: https://paiger.co/sales-and-marketing-survey/

Should marketing be involved in setting your pricing? Absolutely! And if you're not, it's a great way to build a relationship with your sales team & leadership. Jon is the former Marketing Manager at Reed and now works with recruitment businesses to differentiate their pricing to be more effective and increase revenue. 

On this BeerWithDarren episode, we dig further into how sales and marketing can work together and what new marketers can do to ensure success.

On this #BeerWithDarren episode, Darren was joined by Richard Turrell for a live webinar to discuss the challenges with getting sales and marketing teams working together.

In our latest episode of Beer with Darren, we speak with Marmalade's Marketing Director, Kieron Mayers. He discusses his experiences working with sales teams in-house and on the agency side while digging deeper into his advice on how to improve the relationship between the sales and marketing.

In this episode of Beer with Darren we speak to Glenn Southam Founder of Two Ends where we discuss  how to get sales and marketing working closer together, why right now you need to be utilising communications, showing your worth, putting out good content and much more

In this episode of #BeerwithDarren, Darren speaks to Janine Owen who is a marketing DIrector at Search Consultancy. We discuss how she integrates sales and her marketing team, tips to bring sales and marketing close together and Smarketing.  Smarketing is the process of integrating the sales and marketing processes of a business. According to sources, Smarketing began around 2000 as a result...

In this episode, we go into detail about why marketing is so crucial right now, why doubling down on marketing is the right thing to do, tips to work from home and how important it is to stay human at the moment.