Performance Marketer

Wouldn’t it be great if you could set up a lead gen deal where you pay ONLY when you get results? Last week on the podcast, I shared my framework, which showed how you can start a lead gen business without spending ANY of your own money. If you recall, for this to work, we need three players willing to play the game: the Advertiser, the Affiliate, and YOU! Today, I’m going to focus on exploring yo...

Have you ever wanted to start your own business but weren’t sure where to ACTUALLY start?  Maybe you’re still searching for your passion, or you can’t seem to decide on what your first step should be. If any of this sounds familiar, you’re in the right place. What I have planned for you here can help you. I firmly believe that starting your own lead generation business could do wonders for your ca...

Making tough decisions is a part of life. It’s just that some take a much bigger toll than others. Last week, I had to make one of the hardest decisions of my adult life.  I know this year has been pretty rough on everyone, and we all can't wait for it to end. For my family, it’s ending on a sad note. About a month ago, our dog Cody, who has been with our family for 16 amazing years, was diagnosed...

Hey there, Performance Marketers! I hope you’re excited about this week’s episode as much as I am because I have a special treat prepared for you. This week on the show, I will be reading my entire chapter from the recently published “Million Dollar Dads”! Several episodes ago, I talked about all of the things that went into prepping, writing, and publishing a best-selling book. I wanted to take y...

When I was a kid, I used to go to the movies with my friends all the time. And we had this little trick, where, after it ended, we’d sneak into another theater so we could watch the last 20-30 minutes of a different movie. Later, when I would watch that same movie from beginning to end, knowing the ending completely changed the entire experience.  Watching the story unfold in a different direction...

More awesome news for this week, Performance Marketer Nation! I’m officially a best-selling author! Last week, I went over the nitty-gritty of my first ever book launch. And today, we get to enjoy the results of all of that hard work. Day after the launch, I woke up to a message from my publisher saying “Million Dollar Dads” is a best-seller in EIGHT CATEGORIES! This whole thing has just been an i...

Awesome news, Performance Marketer Nation! This week, I’m having my first ever book launch! I’ve recently co-authored a book called “Million Dollar Dads”. The whole thing was set up by Jamie Wolf, who is an expert at putting together incredible collaborations for entrepreneurs looking to expand their brand by becoming authors. It’s been a really awesome experience, and today, I’m going to tell you...

This week on the Performance Marketer Podcast, I’m joined by a very special guest. Chris Wark is a public speaker, an author, and a health coach, sharing his life story to provide hope to all those who feel like there is none. Just short of 17 years ago, Chris was diagnosed with stage III colon cancer. What came after was a period of excruciating fear and agonizing hopelessness. Desperately search...

This week, we further explore just how powerful surveys can be for lead generation. Over the last couple of episodes, I’ve been systematically debunking people’s most common objections about surveys. We went through an entire mountain of examples and “what if” situations. For this episode, I want to share a survey case study, a real-life practical situation from one of my most recent projects with...

Over the years, I’ve heard all sorts of objections people have about surveys. In this episode, I’m going to debunk every single one! Surveys work for ALL businesses, and I firmly believe they are the best tool for generating leads. Throughout my 17 years as a performance marketer, I’ve generated over 15 million leads for companies working in entirely different industries. And in all that time, sur...

Surveys are an incredibly powerful marketing tool because of one crucial thing - they take the guesswork out of the equation. Many people make the mistake of crafting their offer on what they THINK people want, instead of what people ACTUALLY want. If you want to know something about your audience - ask them. Gathering insights by surveying your die-hard fans will make all the difference in the wo...

Do you know why so many businesses struggle to get new customers? It’s because they have no clue who they’re talking to! When selling a product or a service, the first step should always be the same - create an ideal customer profile. Even today, I’m still baffled by the fact that so many people think they can grow their business without it. You can’t - it’s not up for debate! Creating a customer...

This week, I’m pulling back the curtain to give everyone a sneak peek into one of our private survey training sessions. Earlier this year, I started a Performance Marketer Group to help entrepreneurs build their list and level up their business using surveys. We’re making excellent progress, and we’ve already stepped in deep into the technical side of things.  Having access to my SurveyDetective p...

The online space has revolutionized the way we improve and self-educate. Ebooks, courses, blogs, youtube videos, audiobooks, virtual events, masterclasses...  Unbelievable quantities of seemingly never-ending opportunities to learn, grow, and develop, both in business and life in general. I consume vast amounts of content every single day. If you are ambitious and have a strong desire to move forw...

Investing in companies isn’t a privilege reserved for the financial elite. You could start doing it tomorrow, even if you don’t have millions of dollars lying around in your bank account. Today, we’re going to talk about how to invest in companies with other people’s money, and I don’t think there’s a better person to talk about it with than Tom Shipley. Tom is a serial entrepreneur, strategic adv...

If you ever thought about going into online marketing - NOW is the time! This week, I’m joined by the founder of eCom Underground and renowned e-commerce expert, Bryan Bowman. He is an all-star in the online marketing space, and he’s got some incredible insights about the current state of the market he’d like to share with you. Bryan and I initially met through Russell Brunson’s Inner Circle, and...

This week on the podcast, I'm joined by Josh Latimer, aka Automate Josh!  With years of experience as a serial entrepreneur, Josh founded, grew, and sold three highly successful businesses. These days, he focuses on teaching, coaching, and helping small business owners understand the power of automation and systems. After listening to a cassette tape of Rich Dad, Poor Dad by Robert Kiyosaki, Josh...

Do you know how big the lead generation business actually is? According to numbers from 2019, lead gen business advertisers bought $2.6 billion. Huge, right? But it’s still just half the story. The forecasts show that this number is going to rise to a whopping $3.2 billion just four years from now!  One thing we can say for sure - the lead gen industry is not going anywhere. It’s recession-proof....

You don't need to have your own product to start making money. Trust me. I've been there. I was generating millions of dollars long before Performance Marketer and SurveyDetective.  Lots of entrepreneurship coaches like to emphasize finding your passion. And even though I'm 100% on board with doing what you love, I know not everyone can afford it. Financial security helps you make better decisions...

The majority of marketers are leaving money on the table. When you’re crafting an offer, you need to make the most out of every single component. Make every page work towards reaching your goals. Every survey needs a thank you page. But even those who understand the value of showing appreciation to your audience frequently miss out on a huge opportunity to make a little extra. I’m talking about fo...

Are you making the most out of your lead magnets? They are a powerful marketing tool, one that every marketer should know how to leverage. You create a lead magnet to draw out a specific action from your audience. But while you’re offering a piece of content for free, you’re also asking something in return.  Depending on your goals, you could ask for an email or a phone number or maybe request a p...

Every great survey needs a breathtaking, killer hook. The headline on your start page is your only shot at leaving a good first impression. You have to make it count every single time. Coming up with an awesome hook is about knowing what makes your audience tick. You need to figure out how to pique their interest and spark curiosity.  If you fail to do so, there’s a chance all of your hard work wi...

When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others. One thing is sure - no one ever got it right on the first go. I’ve been in this business for over 20 years, and there’s no doubt that the difference between my first and most recent survey is nothing s...

We covered a lot of powerful topics about segmentation in recent episodes. And the best way for me to tie it all together is to give you a practical step-by-step example.  I’m going to show you exactly how I use segmentation surveys to get better results. Last week, I talked about the five types of market segmentation. Today, I’m going to rely on purchasing behavior, a subcategory of behavioral se...

Surveying your audience is not merely “asking questions.” But a lot of people treat it that way. It’s usually the same people who complain about not getting results. You can’t just go with your gut or brainstorm your way into a good, reliable survey. There is a process, and you need to respect it. When choosing questions, you need to be careful, precise, and efficient. There’s only so much you can...