Pay Less for Traffic

Do you REALLY need to pay for a standalone website for long-term, passive traffic and sales? Couldn’t Pinterest or all-in-one platforms get the same results? Let’s chat about it!  Episode Highlights: Pinterest and TPT Search Bar Only All-in-One Platforms Self-Hosted Website If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possi...

A huge part of passive traffic is creating a web of related content that helps your audience get to know you and your products. Let’s chat about how you can use strategic linking to keep the gears turning on your passive traffic machine. Episode Highlights: Increasing Traffic Increasing Sales Improve Search Performance Resources Mentioned: Bring Your Own Traffic Course - https://stephanieroyer.pod...

The key to creating a passive traffic machine for your business is choosing the right power source. Let’s chat about the best way to increase traffic and sales with the least amount of effort. Episode Highlights: The Power of Search Engines Search Engines vs. Search Bars SEO for Non-Techy People Resources Mentioned: Free Blog Post Idea Guide - https://stephanieroyer.podia.com/blog-post-ideas If yo...

Do you feel like you’re stuck on a hamster wheel, working harder for your traffic than you need to be? Let’s talk about some common mistakes that could be standing in the way of passive traffic for your business.  Episode Highlights: Mistake #1 - Spending Too Much Time on Short-Term Traffic Sources Mistake #2 - Not Balancing Evergreen and Seasonal Content Mistake #3 - Not Maintaining Your Passive...

Pinterest is one of the best sources of organic traffic for your website, but it can also be intimidating when best practices seem to shift all the time. Does that mean you need to invest in a Pinterest course? Let’s chat about whether or not this is the best use of your business budget. Episode Highlights: Pinterest Course Outcomes What You Can Learn for Free When Paying for a Course Makes Sense...

You’re ready to go all-in on your back-to-school pinning strategy, but how much pinning is TOO much? Let’s chat about how you can safely increase your pinning so you can get the most out of back-to-school season without triggering spam filters and tanking your account. Episode Highlights: Why You Can’t Just Blast Back-to-School Pins The Safe Way to Increase Pinning Monitor and Adjust Your Strategy...

You know that timing is important on Pinterest, but when is the right time to start pinning back-to-school content? Pin too early and people might not be interested. Pin too late and you’ll miss the wave. Let’s chat about how you can know exactly when to start pinning your back-to-school content for maximum reach and engagement. Episode Highlights: Back to School Pinning Behavior Best Practices fo...

Now that you’ve identified your best back-to-school content from last year, it’s time to put that data to work! Let’s chat about how you can prep your top content so it’s fresh, optimized, and ready to perform even BETTER on Pinterest this back-to-school season. Episode Highlights: Optimizing the Post for Pinterest Traffic Consider Fresh Content Create Fresh Pins Resources Mentioned: episode 46 -...

As we approach back-to-school season on Pinterest, it’s important to take last year’s top content into consideration. But it can be hard to find. Let me walk you through the steps for how to find your top Pinterest content from last year. Episode Highlights: Why Last Year’s Content Matters (and Why It’s Hard to Find) How to Find Your Top Back-to-School Content from Last Year How to Save Yourself T...

One of the benefits of blogging on Wordpress is the comprehensive plug-in library. But do we need to shell out money for premium plug-ins? Let’s chat about it! Episode Highlights: What is a “Premium” Plug-In? Pros and Cons of Premium Plug-Ins Alternatives to Premium Plug-Ins  Resources Mentioned: Episode 44 - SEO Spring Cleaning Tasks If you enjoyed this episode, please leave a review on Apple Po...

Could your website SEO use a little bit of spring cleaning? Let’s chat about some quick wins you can add to your to-do list this season to make sure your website is in tip-top shape by the time back to school season rolls around. Episode Highlights: Checking for Broken Links Checking Plug-Ins Check for Orphan Pages Resources Mentioned: Broken Link Checker: https://www.brokenlinkcheck.com/ If you e...

Jaime shares her experience with hiring out a content audit in today's episode. She talks about the value that it added to her business and how she knew it was time to take this step. Connect with today's guest : https://aspoonfuloflearning.com/ https://www.teacherspayteachers.com/store/a-spoonful-of-learning https://www.instagram.com/aspoonfuloflearning/ https://www.facebook.com/aspoonfuloflearni...

The weather is warming up and spring is finally here! If you want to harness some of that spring cleaning energy and tidy up the backend of your blog, keep listening. We’re going to chat about what to do with old blog content that might be cluttering up your website. Episode Highlights: What is a Content Audit? 3 Questions to Ask About Old Content What to Do with Old Content Resources Mentioned: B...

Running a website can be complicated and intimidating! That’s why so many people pay for ongoing website support. But is this the right business expense for YOU? Let’s chat about it! Episode Highlights: What is Website Maintenance? Pros of Website Maintenance Cons of Website Maintenance If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business own...

If you’re looking for a low-effort way to increase revenue for your business, adding display ads to your website can be a great option. But is it the BEST option for YOU? Let’s chat about it.  Episode Highlights: Display Ad Options Pros and Cons of Display Ads Are They Right For You? Resources Mentioned: Journey by Mediavine Referral Link: https://mediavineinc.pxf.io/jenNgv If you enjoyed this e...

Today we are joined by Yari from Sweet Tooth Teaching. Yari has a lot of experience with sharing Amazon affiliate links on her blog and on social media. She has generously agreed to share some tips and strategies that she’s learned over the years to make the most of this income stream. I hope by the end of the conversation, you’ll have some great takeaways for strengthening or starting this moneti...

One of the most common methods of affiliate marketing is the Amazon Associates program. However, there are many hurdles that can get in the way of seeing results for your business. Let’s chat about some mistakes you want to avoid with affiliate marketing through Amazon. Episode Highlights: Link Dropping Ignoring User Intent Not Using the Products You’re Linking  Resources Mentioned: https://steph...

We know how helpful a blog can be in bringing you more traffic and sales for your TPT store. But could it be doing even more for your business? Are you leaving money on the table? Episode Highlights: The Importance of Diversification My Three Favorite Types of Monetization Are You Leaving Money on the Table?  Resources Mentioned: Bring Your Own Traffic - https://stephanieroyer.podia.com/bring-you...

With everything on your plate as a teacher business owner, you’ve likely been tempted to open your wallet for time-saving tools. But do you really need to pay for a Pinterest scheduler like Tailwind? Let’s chat about it! Episode Highlights: What is Tailwind? Pros of Tailwind Cons of Tailwind  Resources Mentioned: Bring Your Own Traffic Course - https://stephanieroyer.podia.com/bring-your-own-traf...

Knowing how much and how often to pin is one of the hottest topics in the world of Pinterest marketing. Let’s chat about how you can find a pinning frequency that works for you AND helps you see results.   Episode Highlights: Pinning Routines Aren’t One-Size Fits All Decreasing Frequency Increasing Frequency Resources Mentioned: Pragmatic Pinning Introduction - https://stephanieroyer.podia.com/v...

When was the last time you actually logged into Pinterest as a user? Believe it or not: Taking time to actually use the platform can help you see more results for your business. Let’s chat about it! Episode Highlights: Prevent Burnout Spot Glitches and Algorithm Changes See What’s Working  You might also enjoy these related episodes: Episode 33: How (and Why) to Shake Up Your Pin Templates Episod...

Are you sick of using the same tired templates when it’s time to make pins? Let’s chat about what makes a great pin so you can update those templates and see more results! Episode Highlights: Switch Up Your Pin Size Switch Up Your Fonts and Colors Vary Your Word Count Resources Mentioned: Bring Your Own Traffic course: https://stephanieroyer.podia.com/bring-your-own-traffic If you enjoyed this epi...

It can be hard to come up with topics for fresh blog posts! Paid keyword research tools are often used by bloggers to find ideas for posts. But are they worth the price tag? Episode Highlights: Why (and How) People Pay for Keywords Pros and Cons of Paying for Keyword Opportunities What About the Cheap and Free Tools? Resources Mentioned: Episode 11 - Let’s Pay Less: Do I Need AI to Keep Up? Episod...

What if you could have an entire year of blog post topics ready for you to use whenever you sit down to create content for your website? It’s easier to make this a reality than you might think! Let’s chat about it! Episode Highlights: It’s More Than Just Saving Time Where to Find Blog Post Topics Topics Are Just the Beginning  Resources Mentioned: Episode 29 - Making Time for Your Traffic Goals i...

Businesses ebb and flow over time and Lisa has found a way to use the data from her website traffic to inform her most profitable path forward. If your mind is filled with shiny ideas but you're not sure the best way to choose the right next step, I think you'll love this conversation with Lisa about her organic traffic journey. Resources mentioned: Bring Your Own Traffic Course - https://stephani...