Megan Hartman

OUTdrive

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

Besuch unbedingt die Website des Podcasts und unterstütze die Macher: outdrivepodcast.com

Autor

Megan Hartman

Kategorie

Business

Podcast-Website

outdrivepodcast.com

Neueste Folge

27. Okt 2026

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Planning for Business Success in Rural America | Integrating Core Values and New Technologies for Growth, with Wilson Toellner CPA Team 25.09.2020

Ron Toellner, Alaina Gump and Adam Wolfe are partners at Wilson-Toellner CPA, which has been meeting the needs of business and individual clients in Central Missouri for 32 years. Together, its team of over 40 individuals provide traditional CPA firm services, as well as business advisory and support services to help clients solve problems and achieve their goals. Ron Toellner is co-founder and ma...

Building a Strong Marketing Mix | Meeting Your Audience Where They Are, with Dan Cassidy 21.09.2020

Dan Cassidy leads a successful career in agricultural policy, currently serving as Chief Administrative Officer of the Missouri Farm Bureau Federation and Affiliated Companies. A passionate advocate for Missouri farmers, Dan also coordinates Farm Bureau's legislative and political action programs and serves as a lobbyist for the farm organization at the state and national levels. He truly lives an...

Digital Marketing in Rural America | Emerging Marketing Technologies, with Kyle Meek 11.09.2020

Kyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes. A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and expe...

Building a Team for Success | Strategic Planning through Scenario Planning, with Lori Wightman 08.09.2020

Lori Wightman leads a successful career in healthcare leadership, currently serving as CEO of Bothwell Regional Health Center. With over 18 years of experience as a hospital President and CEO, Lori understands the importance of hiring great people to build a strong team and the importance of strategic planning to achieve sustainable growth. A passionate leader, Lori began her career working as a r...

Rural American Core Values and Understanding your Community, with Dr. Joanna Anderson 31.08.2020

Dr. Joanna Anderson leads a successful career in higher education, specializing in serving community colleges through her passion for students and strong leadership skills. She is currently the president of State Fair Community College, leading students and faculty to success within a 14-county service area in central Missouri. Dr. Anderson is a passionate educator and lover of the rural American...

The Cycle of Service | Positioning Your Brand to be Top-of-Mind, with Kyle Herrick 24.08.2020

Kyle Herrick has led a successful career in the auto industry for over thirty years. Currently President of Bryant Motors, Kyle knows first hand the power of good, honest customer service and listening to the wants and needs of customers.. A Sedalia native, Kyle began his career in car sales early in life, even selling a car on his first day on the job. Through the emergence of the internet, socie...

Communicating Your Value Proposition | The Importance of Reducing Risk and Building Relationships, with Jessica Craig 17.08.2020

Jessica Craig has led a successful career in economic development and business growth across the state of Missouri. Currently serving as Executive Director of Economic Development Sedalia-Pettis County, Jessica builds relationships with businesses in all industries to actualize development and expansion in the community. During her time with Sedalia-Pettis County, Jessica has worked to recruit new...

Identifying and Serving a Niche | The Power of Content Marketing and What's Next with AI, Artificial Intelligence, with Drew McLellan 10.08.2020

Drew McLellan has led a successful career specializing in serving small to mid sized marketing agencies. Currently residing in Des Moines, Iowa, Drew runs two successful businesses, Agency Management Institute (AMI) and McLellan Marketing Group (MMG). Through AMI he serves more than 250 small to midsize agencies in his niche, helping them build their business to be sustainable, scalable and profit...

Staying the Course | Forward Progress Through Challenging Times 03.08.2020

In this episode of OUTdrive, Cliff discusses the power of staying the course in a quick solocast. At Callis, we believe that our country, our economy and our citizens are too strong to let anything stand in the way of our future, so we're staying the course, and we encourage you to as well. Listen in, as Cliff shares personal and professional strategies that you can implement to effectively manage...

Creative Differentiation in Rural America, Digital Streaming TV and the Power of Video, with Steve Ahrens 27.07.2020

Steve Ahrens has led a successful career in the propane and state government industries. Currently residing in Jefferson City, Missouri, Steve serves as the president and CEO of the Missouri Propane Gas Association (MPGA) and the Executive Director of the Missouri Propane Education and Research Council (MOPERC). A Missouri native, Steve began his career as a reporter for a rural Missouri newspaper...

Engaging Rural America with the Unexpected: The Importance of Communications and Personal Connections, with Roy Huntington 20.07.2020

As publisher of FMG's consumer publications, Roy Huntington is no stranger to engaging customers and maintaining the attention of readers. He finds creative and innovative ways to deliver content to readers but knows that nothing is more effective to develop lasting relationships than trust, respect and good old fashioned customer service. A retired San Diego police officer, Roy founded a successf...

Trust but Confirm: The Concept of Welcoming New Perspectives in a Marketing Environment, with Kari Mergen 06.07.2020

As marketing director of the Missouri State Fair, Kari Mergen leads the charge, overseeing all aspects of strategic development including budget, creative, media and public relations activities, social media and event planning for the greatest ten days in Missouri. The fair is Missouri's largest agricultural expo, showcasing the best of Missouri's agriculture, agribusiness, domestic and fine arts....

Listening to Understand: The Power of Building Relationships in Rural America, with Mark Russell 29.06.2020

As executive director of the Missouri Beef Industry Council, Mark Russel serves Missouri's 45,000 beef producers through his personal and professional experience in the beef industry. Mark is a life-long advocate for agriculture promotion and education. Growing up on a cow calf operation in central Missouri, Mark has been involved in the beef industry since he was just seven years old. Throughout...

Innovative Ways to Grow as a Marketing and Business Professional in Rural America, with David Coffman 22.06.2020

David is an accomplished marketer, with more than 20 years of experience in retail and wholesale power and gas markets. He is the founder and managing partner of Enermark Consulting, helping clients find optimal solutions for their energy, risk management and efficiency needs. David has shared his professional insights through leadership roles at several wholesale and retail energy companies inclu...

The Power of a Personal Brand in the Rural American Marketplace, with Nip Neidert 15.06.2020

Nip Neidert has built a lifelong career in the agriculture communications and advertising industry. A Jefferson City, Missouri native, Nip earned his degree in Fine Arts with an emphasis on Commercial Art from Lincoln University. He started his career as a Sales Representative for Data Comm before finding his way into the radio advertising industry. He is a military veteran, having served in the M...

Where Do We Grow? A Look Beyond COVID-19 in Marketing to Rural America 08.06.2020

We're all looking to the future and anxious for life to get back to normal. In this OUTdrive episode, Cliff discusses the unique phases of the pandemic from a marketing perspective in an intriguing solocast. He shares strategies that your brand can implement to drive your business growth as the market recovers and we transition to new normal. Cliff shares insight into how companies have been affec...

The Callis Story, a Rural America Marketing Niche and the Evolution of OUTdrive 19.05.2020

OUTdrive shares actionable marketing insights you can apply to help you reach, connect and convert rural American consumers. In the first episode, Cliff Callis, owner and President of Callis, puts the pedal to the metal sharing the story of the evolution of OUTdrive and how it came to be, a brief history of Callis as an agency and some of his favorite nuggets of wisdom.  Cliff founded Callis Adver...

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