Optometry: The Ultimate O.D.

5 Traits of the Most Successful Practice Owners - E153 Highlights from this episode: Run Down: 5 Traits of the Most Successful Practice Owners (00:54) Office Talk: What Happens When We Sell (17:11) Closing Thought: We are the thoughts we constantly think (22:11) In this week's episode, we are talking about the 5 common traits shared by insanely successful practice owners. Everything in life ha...

Ultimate O.D. Nugget - Talent vs. Genius Start your week off right with a little Nugget from Dr. Lillie! There is a very small but important distinction between talent and genius. And that is being able to see what other people cannot. 👁 You want to be successful? Start dialing in your vision. Notice the little patterns and nuances that no one else pays attention to and you'll start to edge ah...

"Break the Stick" When Things Get Tough in Your Practice - E152 Highlights from this episode: Run Down: Break the Stick (00:39) Office Talk: Student Shadow Experience (14:31) In this week's episode we are taking our inspiration from the show Billions. It's a great watch and even though everything is obviously very dramatized, there are some little pearls in there that can be appl...

Ultimate O.D. Nugget - Procrastination is Wisdom Start your week off right with a little Nugget from Dr. Lillie! This week it's all about what we can learn from procrastination. We always tend to view procrastination as something evil and a barrier to success. This is not wrong, but there is something we can take away from situations in which we find ourselves waiting until the last minute. Th...

Ultimate O.D. Nugget - Why You Want a Different Perspective In this week's nugget, we are talking about how important it is that you have a mentor, business parter, or someone you trust that can give you a different perspective in your practice. If you always agree and think the same way about things, you won't have your blindspots covered and that could cost you!

From Focus to Implementation: 5 Steps to Level Up Your Practice - E151 Highlights From This Episode: Run Down: From Focus to Implementation: How to Level Up Your Main Area of Focus (00:44) Office Talk: The Sky is Falling! (21:23) In today's episode we are expanding on episode 149 today now that we have our focus in the works. Visions and dreams are great and all but they are nothing without ac...

Ultimate O.D. Nugget - How to Get in the Top 10% Start your week off right with a little Nugget from Dr. Lillie! This week it's about how to push yourself from 90% up to the 100%. This last little bit is the hardest and loneliest part of the whole journey. To be in that top tier, you are basically climbing Everest. Something to keep in mind is when you get to that point, you may not be able to...

Are You Leading Your Practice?: the Thermometer vs. the Thermostat - E150 Highlights from this episode: Run Down: Are You Leading Your Practice?: the Thermometer vs. the Thermostat (00:40) Office Talk: Revamping my Optical (21:24) In this week's episode, we are talking about setting the tone in your office. Are you a thermostat or a thermometer. A good leader absolutely needs to be the former....

Ultimate O.D. Nugget - It's Worth the Money To Get Rid of Stress Start your week off right with a little Nugget from Dr. Lillie! This week it's about how to handle things that cause you stress. In a book I read recently they said if you have money to solve a problem, you don't really have a problem. We need to stop taking long cuts and doing things that are unnecessarily stressful to u...

Focus: How You Can Elicit Change in Your Practice - E149 Highlights from this episode: Run Down: How You Can Elicit Change in Your Practice (00:40) Office Talk: How Focus has changed my practice (21:28) In this week's episode we are talking about the key to making a change in your practice: FOCUS. In optometry we are blessed with the ability to specialize in so many things. Our scope of care i...

Ultimate O.D. Nugget - Who You Are Now Is Not Who You Were Then Start your week off right with a little Nugget from Dr. Lillie! This week it's about the labels we give ourselves. People change. 10 years ago you may have been a student, an athlete, etc. Are those labels still accurate? Every so often we need to reassess them. Sometimes they change, sometimes they expire. Do a self assessment an...

How To Make Your Optometric Practice Stand Out - E148 Highlights from this episode: Run Down: Discover Your Super Power: 3 Steps to Stand Out! (00:40) Office Talk: Manager progression & measuring what matters (21:28) In this week's episode we are talking about the importance of not being a commodity. The key to differentiating yourself from other practices is found in specializing. When yo...

Ultimate O.D. Nugget - The Wisdom You Didn't Know You Had Start your week off right with a little Nugget from Dr. Lillie! This week it's all about sharing your knowledge and wisdom with others. Imposter syndrome is a real thing and everyone gets it at some point. The thing you need to remember is that if you are even one step farther down the path than someone else, you have wisdom to shar...

This is Going to Hurt, But You're Going to Be Free - E147 Highlights from this episode: Run Down:  This is Going to Hurt, But You're Going to Be Free (00:46) Office Talk: The Sales Funnel (21:05) In today's episode we are talking about those "issues" in practice that end up just consuming you (RX checks used to be like this for me personally). You obsess over this thing tryin...

Ultimate O.D. Nugget - Have I Arrived? Start your week off on the right foot with a little Nugget from Dr. Lillie! This week it's all about how to handle the question of "have I arrived?" We are all striving to reach that "next level" but what happens when we get there? Do you feel any different? Most likely, you won't. The biggest change is that you are now a small fis...

Problems Are a Good Thing - E146 Highlights from this episode: Run Down:  Problems Are a Good Thing (00:58) Office Talk: Top Line vs. Reduced COGS (14:20) In today's episode we are talking about the one constant in business: problems. Contrary to the feeling you get when you hear the word, problems are GOOD! They are the cost of doing business. The key to overcoming the dread you feel when pro...

Ultimate O.D. Nugget - 3 Questions to Ask Your Staff to Increase Productivity In this week's nugget it's all about getting the information you need to help your staff be more productive. For your practice to run smoothly and efficiently with a good culture, your staff needs to have all the resources required to do that. Those things might not be what you think either! Maybe it's a spec...

After 12 Years in Practice, These Are 3 Mistakes I Do Not Want You to Make - E145 Highlights from this episode: Run Down:  After 12 Years in Practice, These Are 3 Mistakes I Do Not Want You to Make (00:38) Office Talk: Trip to Florida! (19:07) In today's episode we are taking a trip down memory lane for me and going over three big mistakes I made. Had these things been handled differently, I w...

Ultimate O.D. Nugget - What is Your Mission? In this episode we talk about your mission. First, you figure out your "why" and then you figure out your mission. This is not a lengthy mission statement, but instead, what do you wish to accomplish in 5 words or less. Keep it simple, say it often, and spread it to your staff! Join in the fun and subscribe to the podcast to keep up with all t...

What's Wrong with Obsession? - E144 Highlights from this episode: Run Down:  What's Wrong with Obsession? (00:37) Office Talk: People, Numbers, Culture (16:24) In today's episode we are talking about "obsession". Is it good, bad, both? A little obsession, in my opinion, is necessary for success. There are times and things that you need to be extremely dialed in and focused if...

Ultimate O.D. Nugget - Can You Tell a Story? In this week's nugget it's all about the catalyst that simplification can be in your practice. Want to grow your business, expand your reach, all while providing better care for your patients? SIMPLIFY. Take everything you talk about with your patients and simplify it. Come up with short and simple analogies to explain procedures, ocular anatomy...

Are You Lucky or Are You Good? - E143 Highlights from this episode: Run Down:  Are You Lucky or Are You Good? (00:41) Office Talk: Office Culture & Helping vs. Selling (17:54) In today's episode we are talking about luck versus skill. Are you where you're at because of dumb luck, right place, right time? OR, are YOU the secret sauce to why you are successful (or not)? We all like to th...

Ultimate O.D. Nugget - The Change You Can't See In this week's nugget it's all about ice cubes and how they melt. As the temperature creeps up, nothing seems to be happening but once you hit 33*F you can see it start melting! Keep grinding and moving forward even when you don't think you can see the movement and you will be pleasantly surprised when you look back and see how far yo...

What Kind of First Impression Does Your Practice Give? - E142 Highlights from this episode: Run Down:  What Kind of First Impression Does Your Practice Give? (00:45) Office Talk: Numbers, People, & Culture (14:35) In today's episode we are talking about the one thing that can make someone either a life-long patient or never come back. It all comes down to their first impression. If it'...

Ultimate O.D. Nugget - Your Relationship with Money & Why it Matters In this week's nugget it's all about money. How do you relate to it (scarcity vs. abundance) and how does that affect the way you run your business? Is it holding you back or propelling you forward? These are all important questions that you need to be able to answer for yourself to become the master of your finances....