Opinionated SEO - Digital Marketing News

Send us Fan Mail What if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions around AI integration in SEO, brand consistency, and Microsoft and Google's latest innovations. The event was not just about absorbin...

Send us Fan Mail Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impa...

Send us Fan Mail I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks. Google Bard Released major update on July 13, 2023 Prompt strateg...

Send us Fan Mail Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role. Website: https://hassanuddeen.com/ Blog: https://hassanuddeen.com/blog/ LinkedIn: https:/...

Send us Fan Mail In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics. https://plausible.io/ Here are some key takeaways: 1. Plau...

Send us Fan Mail Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast!  I'll be discussing Google's issues that I'm seeing. Slow speed of Chrome browser Decrease in ad revenue Google Analytics 4 We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future.  Finally, we provid...

Send us Fan Mail In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool, but should never be trusted to replace hu...

Send us Fan Mail Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts.  Some key areas Raj talks about: What kind of marketing he has done in his 13 years of real estate profession? What'...

Send us Fan Mail We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager. We dive into topics such as: SERP features New features coming out for SimilarWeb Alternative search engines like TikTok The evolution of SEO as a role How we saw COVID and Google's real time reaction to the SERPs User...

Send us Fan Mail Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr . We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview...

Send us Fan Mail I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time. Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 years and the types of marketing you can do in...

Send us Fan Mail Wade Carlson is an SEO professions based out of Orange County, CA. From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing. He talks about his first passion projects, local SEO, advice for SEO beginners, and we discuss the most interesting man in the world. https://www.linkedin.com/in/wade-l-carlson/

Send us Fan Mail On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data. It allows those specific sites to have access to some features in ahrefs. Go to https://ahrefs.com/webmaster-tools and you can sign up there...

Send us Fan Mail On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together. I wanted  him on the show because he's moved between several verticals as well as from different types of agencies and to in-house. He also gives away his best link building tactic he used for real estate! Contact Ryan Website: https://slickettsdig...

Send us Fan Mail There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more,  but let's first talk about domain names.  I'll start off by saying you can rank any site with any domain name. Within reason. Names...

Send us Fan Mail Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines. I’ll start with some background on the latest publicly available AI system, an example output that I pick apart, some additional example outputs, and then my opinion on how to utilize an AI system to write content. See the full show notes / blog...

Send us Fan Mail Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API.  Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20 Let’s jump right in, what is screaming frog and what can you do with it? Let’s start at the beginning, it’s free but limited, and you don’t run it online. The paid version is 149 pounds / year, or abou...

Send us Fan Mail Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about ten minutes. Full blog post, show notes, and transcript @ https://opinionatedseo.com/s2e19 How does...

Send us Fan Mail See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18 I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some time to. Three things –  1: Acronyms and abbreviations 2: Link Juice 3: Domain Authority

Send us Fan Mail A New meta tag and Walmart is making big moves into the Metaverse  Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17 Last Friday, January 21st, 2022, Google Search Central released a new tag. This tag called indexifembedded, you can tell Google you'd still like your content indexed when it's embedded through iframes and similar HTML tags in other pages, even...

Send us Fan Mail Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about 15 minutes. Full Show Notes / Blog @ https://opinionatedseo.com/s2e16 Questions seemed to focus a bi...

Send us Fan Mail Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily. Full Show Notes Blog Post @ https://opinionatedseo.com/s2e15 The biggest name right now in private browsing is duck duck go who is averaging 105 million queries per month so far in January 2022. Duck Duck Go is actually the #2 search...

Send us Fan Mail I wanted to do something a little different today. Since I didn’t see much that was really newsworthy - the usual rumblings about a potential algorithm update, and some ongoing Twitter drama about SEO in general. I thought I would talk about a book that should speak to most of us. The book is Lost and Founder by Rand Fishkin. The full title: Lost and Founder: A Painfully Honest Fi...

Send us Fan Mail I thought today would be fun to talk about a single marketing newsworthy campaign revolving around cats and a mixer and 100 backlinks from major news networks. (I'll also talk about a few noteworthy SEO items) Full show notes and blog post: https://opinionatedseo.com/s2e13 Backlinko was just purchased by SEMRush, Brian Dean, maybe one of the best marketers out there and a cra...

Send us Fan Mail Today is January 18th and I’ll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, Competitive analysis and more! Full Blog Post and Show Notes @ https://opinionatedseo.com/s2e12 January 14th and 15th seems to be a lot of movement in the algorithm trackers - was there an update...