On The CUBE Leadership Podcast

#justCOS Audio 011 - Don't Sound Crazy - Thor Where and how to use slang, technical terms, or culturally specific phrases to still show authority without sounding crazy... so we can connect our audience with our message. Metaphor: Thor - unusual speech #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round bette...

#justCOS Audio 010 - How To Be An Expert & Avoid Looking A Fool - Sign Language There is so much pressure to be an expert, that often we ‘stretch’ the truth. Unfortunately we can get caught out and we will end up looking like a fool. Metaphor: Sign Language Interpreter - not an expert #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, e...

#justCOS Audio 009 - Don't Fight For Clients - Boxing Day Sales If we don’t have many leads coming into our business, then when one comes across our path we can get a little desperate, crazy, make wrong decisions. If we have effective marketing, we should have clients fight for us rather than us fight for clients. Metaphor: Boxing Day Sales - people fighting over products #justCOS - Creating metap...

#justCOS Audio 008 - Information-Comatose - Christmas Lunch How consuming too much information can cause ‘information-comatose’ and possibilities hoy be holding us back from performing at our peak. Metaphor: Christmas Lunch - food coma #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check o...

#justCOS Audio 007 - Generosity - Giving More Than We Receive - Santa Taking a page from Santa’s book; giving more than we receive. He brings a bag full of gifts and all he gets in return is cookies, milk, and carrots for the reindeers. Every business deal, relationship, and interaction we should be looking to add more value than we expect in return. Metaphor: Santa - milk, cookies, & carrots #jus...

#justCOS Audio 006 - Event Marketing - Carols Metaphor: Platon - Renowned portrait photographer #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.instagram.com/craigosull Opening / closing music Credit - Pendulum “ABC Theme S...

#justCOS Audio 005 pt2 - Naughty Or Nice Marketing - Santa's List Let’s admit it, all marketing is a little annoying, inconvenient, intrusive. But we can do the same strategy with different execution or intent which will cause it to be classified as ‘naighty’ Or ‘nice’. We don’t want to land on Santa’s ‘naughty’ list, or we will miss out on our presents! Metaphor: Santa’s List - Naughty Or Nice #j...

#justCOS Audio 005 pt1 - Naughty Or Nice Marketing - Santa's List Let’s admit it, all marketing is a little annoying, inconvenient, intrusive. But we can do the same strategy with different execution or intent which will cause it to be classified as ‘naighty’ Or ‘nice’. We don’t want to land on Santa’s ‘naughty’ list, or we will miss out on our presents! Metaphor: Santa - Naughty Or Nice List #jus...

#justCOS Audio 004 - Creating Hype - Starbucks How to create hype, buzz, anticipation around your product. We often focus solely on the creation of the product when we should invest just as much time and energy into creating a buzz. Metaphor: Starbucks - annual Christmas cup design #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entr...

#justCOS Audio 003 - Marketing for The Season How to take advantage of current seasons to gain exposure, drive engagement, and increase sales. Metaphor: Christmas Carollers #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and follow on... www.facebook.com/craigosull www.in...

#justCOS Audio 002 - Creating Whitespace to Increase Interaction How to best use whitespace to allow clients and potential clients to interact and engage on a deeper manner to provide them with ownership which leads to sharing and free exposure. Metaphor: Starbucks - ‘create your own’ Christmas coffee cup #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become be...

#justCOS Audio 001 - Communicating For Connection “Let’s connect” the latest buzz phrase... How do we communicate for genuine connection and long lasting relationships. Metaphor: Platon - Renowned portrait photographer #justCOS - Creating metaphors from movies, TV shows, and trending events to help us become better communicators, entrepreneurs, and all round better people. Check out the post and f...