Ok, Here’s The Thing...

Time to start making our businesses work for our lives!  In this episode of Marketing in the Margins, we chat with Andria Singletary, a mom of two, entrepreneur, and visibility strategist. Andria shares her journey from being a 9-to-5 preschool director to running her own business during the pandemic. She discusses the challenges of balancing motherhood with business, emphasizes the importance of...

Is it possible for Entrepreneur Moms to find that ever illusive work/life balance? I think so! In today's episode we get into the ways you can start to create a more balanced and grounded life - one that supports your life and business. We cover: - 3 simple ways to find your grounded center so you can create balance - My go-to resources for a mindfulness and meditation practice  - Simple ways to s...

Blogging is no longer just about mom life & recipe posts! In today's episode, we're looking at 5 sort of big & truly beneficial reasons why you should consider blogging for your business.  Did you know that still, in 2024, businesses who create consistent, high value blog content receive 97% more links to their website & web traffic than those that don't. That's nothing to sneeze at! 5...

You can skip some episodes, but not this one! In today's episode, we are talking with Licensed Professional Counselor, Miriam Leya about why your nervous system - and how well you can regulate it - impacts all the biggest aspects of your life.  For us women business owners, especially those who also have the role of 'Mom', the way we can manage daily stress & chaos, as well as our own trauma,...

We're back!   Summer is over & Marketing In The Margins is back from her (unintentional) summer hiatus :) In today's episode we talk about something that I KNOW matters for women business owners who are also moms.  To my fellow Entrepreneur Moms, community is one of the best things we can do for ourselves - whether in business or motherhood. This episode breaks down the WHY behind a community...

Sometimes one of the best things you can do for yourself, your mental health & your business is STOP. On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business.  Biggest talking points.. - What I thought was social media annoyance was actually burnout - The biggest lessons I learned from 8 weeks off the plat...

Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be.  On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference.  My life didn't change drastically, I didn't make $100k overnight but I did feel better. And we all know th...

Social media burnout anyone? Yea, me too. But we need to market and promote our businesses online! What's the alternative? I've got 18 marketing tactics that are either low social or NO social! On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable me...

Welcome back to The Marketing and the Margins podcast! This is where we talk about marketing your business, while also running your business and living your life.  On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today -  knowing what I know as an entrepreneur with years under my belt.  Starting, running and growing a business can truly be lesson after l...

Welcome back to The Marketing In The Margins podcast! Where we talk about the how-to of marketing your business, while also running your business and living your life.  This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience.  This topic was actually chosen by my awesome audience over on Thr...

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life.  This week: Marketing Funnels; What Are They? Do I Need One?  One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels.  And I get it, there's A LOT out there to wade...

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them! On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney.  Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around.  In a time when women had quie...

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! So you know you need to start doing some more strategic marketing for your business but you're not sure where to start... No problem! Start here! In this episode I lay out how to create your marketing mix. What is...

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos.  The Big Takeaways... Importance of Mindset: A positive mindset is vital for entrepreneurial success. Identifying Growth Areas: Self-improvement starts with recognizing areas for growth. Work Commitment: Mindset work involves confronting t...

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life.  Key Points Discussed: Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "t...

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experienc...

Welcome back to another episode of the Marketing and the Margins podcast! This is where we talk about the how-to of marketing your business, while running your business and living your life.  In this episode, I dive deep into the process of Content Mapping. When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic.  In t...

Welcome back to another episode of the Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way!   In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use Janu...

Welcome back to another episode of The Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business and dealing with the everyday chaos. In this episode, I'll share my journey and give you some top strategies for tackling those mindset blocks that can slow down your business growth. So, sit back, relax, and let's dive in!   🧠 In this episode: My a...

When we started to let the internet define what success actually is. Let's take a deeper look at the TikTok-ification of success and why its better to define it for yourself than let the algorithm do it's thing. ___________________ Wanna be pals? Follow me & let's hang out! Instagram - @katiekastnermarketing TikTok - @katiekastnermarketing Website - www.katiekastner.com   This is a public epis...

There's been a lot of 2024 marketing trends talked about but which ones actually apply to you, the small business owner.  I've sifted through it all and pulled out 4 trends that matter to your small business & that you, the solopreneuer doing it yourself, can start to use! Trend 1 - Good 'Ole AI  Trend 2 - Interactive Live Content For Community Building Trend 3 - Thinking of Social Content As...

The first episode! We talk marketing for soloprenuers, entrepreneur life and all the big dreams that get built in the margins.  I'm Katie, your host! I'm a marketing strategist, content writer, WFH mom& all around margins-of-life master! TikTok - @katiekastnermarketing Instagram - @katiekastnermarketing   This is a public episode. If you would like to discuss this with other subscribers or get...