Now Go Create

He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. Graham is the founder of Frank, the PR agency known for creating ideas that are impossible to ignore, that spark conversations, headl...

Arianna Huffington once called it “the obnoxious roommate in your head.” Yep – we’re talking about the inner critic. That voice that pipes up with doubt, judgment, and unhelpful commentary, just when you’re trying to do something creative, brave, or important. In this episode, Claire chats with hypnotherapist James Mallinson – who also happens to be Mr. Now Go Create – to explore what negative sel...

How well do you actually know your creative self? In this episode of the Now Go Create podcast, host Claire Bridges invites you to question what truly fuels your creativity and why understanding your creative type might be the missing link in your team’s collaboration (and your own self-awareness). Joined by Carolyn Gregoire, co-author of Wired to Create and the mind behind Adobe’s wildly popular...

What do a paperclip, a random word in a book, an old magazine photo or the smell of cut grass have in common? They could all be the starting point for your next big idea. In this episode, your host Claire Bridges explores how random prompts can open up surprising new pathways in your creative thinking. Often, it’s not about finding something entirely new, but seeing what’s already around you in a...

We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create , and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in unexpected ways. From building an AI lawyer to help a friend to creating a virtual team of agents for his own...

In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From embracing spontaneity with Grammy-nominated songwriter Dyo, to understanding the brain's hidden pathways...

Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal insights and expert research, we're exploring the crippling effects of burnout on creativity and more impor...

What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick Rubin, Alicia Keys, Nick Cave and the Gallaghers, to his brand work and personal projects that fuel his...

Can tiny habits unlock your creative potential? In this episode of the Now Go Create podcast, Claire Bridges poses this thought-provoking question while diving into the transformative power of tiny creative habits and behaviour design. Joined by Gemma Moroney, co-founder of PR agency Shook, Claire unravels how small, consistent actions can compound into more creative output over time. Together, th...

What if the answers to our creative challenges have been right in front of us all along - in nature? From bike helmets inspired by woodpeckers to ants teaching us about communication strategies, the natural world offers an endless source of creative inspiration. In today's episode, your host Claire Bridges speaks to Andrew Howley, Chief Editor of Ask Nature, about the game-changing field of biomim...

Stuck staring at a blinking cursor waiting for inspiration to strike? We've all been there! In this toolkit episode, your host Claire Bridges shares one of her favourite creative problem-solving techniques to help you get unstuck fast. The Related Worlds approach opens up exciting new possibilities by looking for solutions in unexpected places - we can get stuck in a rut of thinking and need to se...

In this fascinating conversation, Claire Bridges and Dr. Ben Martynoga explore the intricate relationship between the brain and creativity and what you can do to ‘hack’ your brain to be more creative. They discuss how being in nature can enhance creativity and mental health and the finite nature of attention, the impact of deadlines on creative processes, and the importance of understanding hunche...

In this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Through practical examples, using the humble pizza as an example of how you can use SCAMPER to innovat...

Claire Bridges sits down with Lauren Spearman, a changemaker and creative force who has defied traditional definitions of creativity to build an impressive career. Her roles include sales, social media, creative direction and as an ‘accidental’ content creator where her unfiltered marketing career advice on TikTok has gained her over 50,000 followers. Lauren shares candid insights about navigating...

Are you feeling creatively stuck or overwhelmed by the constant hum of technology? Join us as we embark on a "Creative Safari”. A unique journey designed to spark your creativity and connect you with new ideas. In this episode, Claire introduces the concept of a Creative Safari, an invitation to step away from your desk, immerse yourself in new environments, and embrace the power of incubation to...

Ever wonder what goes on behind the scenes of creating hit records? The immensely talented singer and songwriter, Dyo joins Claire Bridgers to talk about the creativity behind music. You might know Dyo from her empowering anthem "Sexual," or from her collaborations like the Grammy-nominated soundtrack of "The Color Purple". Dyo offers us a fascinating glimpse into the work that goes on behind the...

Does the word ‘brainstorm’ fill you with dread? In this conversation your host Claire Bridges is joined by a special guest, strategist and facilitator Anahita Milligan , to explore the art of hosting effective creative sessions. Having run thousands of brainstorms between them, together they delve into common pitfalls, explore alternatives like ‘question storming’, discuss why brainstorming can be...

Claire sits down with improv performer Max Dickens, scriptwriter and the author of "Billy No Mates" and director at Hoopla, the UK's first improv theatre school. Max believes that being good at improv can make you better at almost everything, and it’s particularly good for creative thinking. Max shares his insights on how improv fosters a more collaborative mindset and offers practical ways to enh...

Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the series. The two Claires talk about everything from creative inspiration and where ideas come from, to the in...

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The brand new Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with unleashing creativity! She’s traine...