Never Launch on a Friday

In this episode, Natasha dives into trauma — and why it quietly sets the ceiling on how far you can grow as a founder. She shares a powerful metaphor: trauma creates a “net” around us, and we don’t expand until we cut the cords. From perfectionism and people-pleasing to fear of conflict, abandonment, or “getting it wrong,” these patterns can look like business problems… but they’re often trauma re...

Feeling exhausted, overwhelmed, and fried heading into the holidays? Natasha shares a pivotal mindset shift that changed her entrepreneurial life: moving from “manifestation culture” to actual creation. In this episode, she challenges the idea that results should “drop into your lap” if your vibe is high enough — and asks the real question: Are you doing the practical work required to build the bu...

If you’re a female agency owner, this might be the skill that determines whether you survive (and thrive) long term: nervous system regulation. In this episode, Natasha breaks down why mindset is often the real reason businesses stall or fail (even when the mechanics are “fine”) and how your ability to handle stress sets your capacity for growth. More clients, more team, more revenue also means mo...

This episode is all about philosophy — not tactics. Natasha, founder of On Purpose Projects and Never Launch on a Friday, breaks down how she thinks about entrepreneurship as a female founder, working mom, and one-income household running a web agency with a multi-six-figure payroll (mostly on part-time hours). She shares why there is no one right way to build an agency, how to filter all the prog...

This episode shares the personal story behind Never Launch on a Friday — how a non-technical founder and single-income mom of three built a full-stack web agency, survived divorce and breast cancer, and stepped fully into her CEO role after a decade in the industry. Natasha opens up about the early days of her agency, the messy middle, the fears, the pivots, and the systems that allowed her busine...