My Amazon Guy

Send us Fan Mail Agentic commerce and AI shopping agents are changing how buyers search, compare, and buy products online. This ecommerce podcast covers Amazon AI shopping, retail media, consumer insights, buyer intent, and product recommendations. Learn how brands can prepare for the future of retail as AI agents reshape search, shopping, loyalty, and online sales. Follow Trevor Sumner on LinkedI...

Send us Fan Mail Stop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions. Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your cli...

Send us Fan Mail Amazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales. Stop guessing with Amazon ad spend. Get a PPC...

Send us Fan Mail Amazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7. Stop guessing where your...

Send us Fan Mail Amazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales. Amaz...

Send us Fan Mail Cannes Lions 2026 brings executive community, AI career growth, marketing leaders, and insights professionals into one timely conversation. This podcast episode covers how business growth executives can stay useful, build better connections, and respond as AI changes roles. Learn why leadership, emotional intelligence, and cross-team business knowledge matter more as companies ret...

Send us Fan Mail Agencies lose clients when teams miss details, skip updates, and make people chase answers. This video breaks down how  @MyAmazonGuy   builds systems to prevent that, from hiring people without agency experience to onboarding new hires, using SOPs, auditing accounts, training brand managers, and keeping clients updated before they have to ask. It also explains why checklists, team...

Send us Fan Mail Amazon DD+7 payout policy delays seller payments after delivery and affects cash flow, reserves, and deferred transactions. This video explains how delivery date plus 7 works, why a January 1 order may not pay out until January 23, and how Amazon’s two-week payout cycle changes the timing. Amazon sellers will learn why account-level reserves, payment reports, biweekly statements,...

Send us Fan Mail Amazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings.  In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The vid...

Send us Fan Mail Amazon unfulfillable inventory can drain profit when FBA returns, disposal, liquidation, and value recovery settings are wrong. This video explains Amazon automated value recovery, return to seller settings, grade and resell, refurbishment, and FBA liquidation. Amazon sellers can compare removal options, cost impact, resale value, and when damaged inventory should be returned inst...

Send us Fan Mail Amazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tough...

Send us Fan Mail To develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon business growth. Learn how to analyze search terms and their performance to enhance your amazon advertising and implement better ecommerce strategies. ...

Send us Fan Mail Staring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast. Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices. Get help from My Amazon Guy to grow your Amazon...

Send us Fan Mail This video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with r...

Send us Fan Mail Finding effective targets for Amazon advertising can be challenging for even seasoned sellers.  This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon spons...

Send us Fan Mail Amazon agency growth starts with content, SOPs, remote hiring, and client results from Steven Pope at My Amazon Guy. Steven Pope shares how My Amazon Guy started as a consulting plan, then grew through Amazon content, SOPs, remote work, virtual assistants, and a strong learning culture. He explains how the first client went from $4,000 a month to $1 million a month, why YouTube co...

Send us Fan Mail Amazon shoppers decide fast, and one weak product image can cost sellers the click before their listing gets a chance.  In this video, we break down Amazon main image optimization, why shoppers look at product photos before reading the title, and how small image changes can improve click-through rate in Amazon search results and Sponsored Ads. You’ll see real Amazon listing exampl...

Send us Fan Mail Amazon is changing its shopping platform with new AI features, including the end of the 'Rufus' AI. The company is bringing in 'Alexa for Shopping', an ai assistant that will improve the experience on its app and website. This move is set to really change consumer online shopping habits by 2026 and 2027, as amazon alexa and other artificial intelligence systems...

Send us Fan Mail Amazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category searc...

Send us Fan Mail Possible Miami shows why AI, creators, UGC, and YouTube trust matter for brand growth. Noah Wickham shares what marketers are focused on now and why brands need real people, not just logos, to earn trust. It also gives a clear look at why creator content is becoming harder for businesses to ignore. Want a stronger Amazon brand without guessing what to fix first? Start here: https:...

Send us Fan Mail Amazon Subscribe and Save dashboard data shows reorder rate, customer lifetime value, and seller funding trends. Sellers can use subscription reports, inventory planning, planned units, and planned sales to avoid missed orders. This walkthrough explains how repeat purchases, cancel rates, and subscription data can help CPG brands plan better. Stop guessing why repeat buyers are no...

Send us Fan Mail Amazon scaling strategy starts with PPC data, AMC audiences, Rufus questions, listing content, conversion rate, and market share. This video explains how sellers can use Amazon Marketing Cloud, PPC metrics, search query reports, pricing, and product variations to grow sales. Learn how Amazon sellers can find broken ad funnels, improve listings, test prices, review product ceilings...

Send us Fan Mail This discussion centers on fostering a workplace culture where employees are empowered to use ai automation to replace aspects of their roles, ultimately boosting employee productivity. The goal is to prepare for the future of work by equipping staff with advanced ai skills, leading to significant business growth. Leadership plays a crucial role in implementing these strategies ef...

Send us Fan Mail  Kevin Sanderson discusses the future of work and the impact of artificial intelligence on employment. He addresses concerns about ai job replacement, emphasizing the need for strategic thinking to remain relevant in the evolving landscape. This video offers career advice for navigating the changes brought by ai news and trends. Get help from My Amazon Guy to grow your Amazon sale...

Send us Fan Mail This video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization. If launch ads...