Maddie Kelley
Mimir
Mimir exists to support early-stage founders. The early stage is the most critical, lonely, and underserved moment in a founder's journey, and almost nobody shows up for it. I do, because I'm living it too. Through Mimir the podcast, and The Well on Substack, I bring honest stories from fellow founders who are still operating in this messy middle. Not just the highlight reel, but the unfiltered reality, because no one should build alone.
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SOLO EPISODE: 5 lessons From One Year of Podcasting 09.12.2024 26:25
It’s Mimir’s first birthday!! I can’t believe it’s been one year of podcasting. I’m incredibly grateful for this journey. Thank you for listening to this episode and every other episode you’ve listened to. A lot has happened over the last year so I want to share my top 5 learning lessons from podcasting and business. Overall, being a business owner of any kind is one big learning lesson. We realiz...
Playing The Long Game in Business & Podcasting with Stacey Speranza 11.11.2024 1:05:40
In this episode I’m sitting down with Stacey Speranza, co-founder and host of The Business Casual Podcast. I was so excited to plan this episode with Stacey. I haven’t had the opportunity to connect at this level with another podcast host, especially one a seasoned as Stacey. So this episode was slightly selfishly motivated… but don’t worry I promise that this episode is packed full of great nugge...
Fueling Success: Nutrition Insights for High-Achieving Women with Trista Chan 04.11.2024 50:22
In this episode, I sit down with Trista Chan, a registered dietitian and founder of The Good Life Dietitian. Trista specializes in helping high-achieving women overcome emotional eating habits, optimize their nutrition, and reach their goals. Episode 50!!! holy crap you guys!! I am so grateful for this crazy journey and that you all tune in every week. It’s my pleasure to be able to facilitate the...
Building a Vision, The Future of D2C E-Commerce, and Refining Your Target Audience with Michelle Choi, Founder of Bov Active 28.10.2024 55:22
In this episode I’m sitting down with Michelle Choi who is the founder of Bov Active, a golf athleisure brand for women. Michelle is truly visionary. In talking to her I was so impressed with where her mind is at at such an early stage. You can tell that she’s got long term strategy and her vision for Bov is truly beautiful. This conversation was a pleasure. She and I start chatting about her jour...
The Reality of Working in Fashion, Personal Styling Tips, and Competing with AI with Maddi Soubry 21.10.2024 1:00:57
I’m sitting down with the fabulous Maddi Soubry, who is a personal stylist. I was so excited to chat with Maddi as a fellow fashion girlie. She’s living everyone’s Devil Wears Prada dream, so I wanted to get the scoop and see if it’s really as glamorous as it seems. This episode is the perfect blend between business and fashion. Maddi is breaking down today’s trends and what to splurge vs save on....
Microdosing Adversity and the Athlete - Entrepreneur Mindset with Alena Luciani 07.10.2024 52:47
In this episode I’m sitting down with Alena Luciani to talk about her journey founding Training 2XL. Her process was one that started small, and built incrementally over time, not necessarily something she thought she would grow bigger. But when she experienced a sudden loss, that was the clarity she needed to realize that she was building something bigger and it was time to stop waiting. Every so...
From Side Hustle To Success: How To Make The Transition To Entrepreneur and Personal Branding with Daria Astanaeva 30.09.2024 50:54
This episode is perfect for anyone who’s balancing their 9-5 and their entrepreneurial venture. I’m sitting down with Daria Astanaeva, a personal branding coach, to talk about her journey going from full time to entrepreneur. We’re chatting about everything from how to make a smart transition to building sustainably, going from semi- off the ground to fully off the ground, making 100% of your old...
How to Launch a Sexual Wellness Product: From Formulation to Marketing, with Kelly Pigeon, Founder of Epiphany 23.09.2024 50:49
In this episode, I sit down with Kelly Pigeon, the brilliant founder of Epiphany, a clit arousal serum. Kelly's entrepreneurial journey is fascinating, and through our conversation you can tell how wise her experience has made her. With Epiphany, she aimed to create a product for women, but she quickly discovered the complexities of bringing a formulated product to market. This episode is a...
What Nobody Tells You About Pre-seed Funding with Stephanie Nightingale, the Founder of Stimmie 18.09.2024 52:43
This week’s episode is a dream for me. It’s exactly the kind of content I set out to make when I started this podcast. Stephanie Nightingale, the founder of Stimmie, the first reusable toothpick, is breaking down everything you need to know about going from pre-concept to being in the proof of concept stage. It’s very rare to hear people in the pre-seed, or proof of concept stage, talk deeply and...
Balancing a Full Time Job and A Side Hustle, Unrealistic Expectations, and The Power of No with Adrienne Martin 09.09.2024 48:22
In this episode I’m sitting down with Adrienne Martin, Founder of Mighty Bean Co., who shares her experience of balancing a full-time job and a side business. Both she and I get asked constantly how we manage our time, and I was pleasantly surprised to hear we have completely opposite approaches. Adrienne is all about simplicity and I really enjoyed hearing her perspective. My favorite part of our...
Embracing Adventure and Overcoming Fear with Henry Woodman 02.09.2024 50:25
Boy do I have a wild ride for you guys. In this episode I’m sitting down with Henry Woodman who has had the most incredible life journey I have ever heard. I knew I had to have him on the podcast when he told me that he spent a summer as a teen exploring the jungles of Honduras searching for a lost city. After that, he has had experience starting a tech platform, executive producing a game show in...
Why Founders Need Strength Training with Mel Grauds, Founder of Melrose Training 26.08.2024 53:35
You guys have heard me say ad nauesum how important exercise is as an entrepreneur. Not just for physical health, but more so to support your mental health. Being an entrepreneur is hard on your ego, your emotions, your perseverance and I truly believe that exercise gives you the chemicals, grit, and discipline needed to sustain and support founders. As such, I’ve been dying to have a personal tra...
Brand Messaging, Content Creation, and Ethical Marketing with Maddy Aucoin 19.08.2024 52:50
In this episode I’m sitting down with Maddy Aucoin who has been an entrepreneur for almost 5 years now and is onto her second business. Five years might not sound like a lot, but Maddy has impressive experience with scaling insanely fast - like 18 months fast- and has a wealth of experience to share. Maddy now owns By Maddy Aucoin , a copy writing business where she helps business owners articulat...
Let Go of The 5 Year Plan with Victoria Marshman Co-Founder of Mave & Chez 12.08.2024 56:24
In this episode I’m sitting down with Victoria Marshman who is the Co-founder of Mave and Chez, the only ergonomic luxury slipper designed for women’s bodies. This conversation covers a lot; everything from taking an idea from concept to first launch to bootstrapping to first funding rounds. It’s a great episode for any entrepreneur in ideation or early stages. Aside from the actual topics of the...
The 5 Key Areas for Building Self-Confidence, How To Pivot, and Finding Purpose and Fulfillment with Alexandra Dotcheva 05.08.2024 52:33
Today’s conversation focuses on how to build self-confidence in 5 key areas of life, how to make successful pivots, finding purpose and fulfillment, and what a strong work ethic and self-discipline really is. I’m sitting down with Alexandra Dotcheva who moved to America from Bulgaria to complete her doctorate in music. She went on to join the Syracuse Symphony Orchestra. But after 2 years she deci...
The Founder Journey, Company Culture, and The Future of Work with James McKay 29.07.2024 1:04:03
In this episode I’m sitting down with James McKay who is, the founder of Ven, a collective of revenue experts helping accelerate growth for startups. James shares his career journey from film to tech sales and eventually starting his own business. I’m picking James’ brain based on his wealth of experience in tech. When James and I spoke originally off-air I was curious for him to expand on how eve...
What Makes A Successful Podcast, Podcast Production, and Working in Media with Vince Quinn 22.07.2024 59:56
In this episode I’m sitting down with Vince Quinn who is the founder of SBX production. Vince got his start in radio and worked his ass off in sales until he grew to hosting his own nationally syndicated show. We chat about the challenges and realities of working in radio, including the competitive nature of the industry eventually leading him to transition to running his own podcast production co...
Building an Instagram Community, TikTok Content Strategies, and E-Commerce Hot Tips with Rebecca Mazzara Founder of Calita 15.07.2024 57:05
In this episode I’m sitting down with Rebecca Mazzara who is the founder of Calita , an intimates line for women, made from natural fibers to prevent health issues like UTIs, and ethically manufactured. Our conversation is perfect for any of my girls dreaming of starting an e-commerce brand. We’re talking about her journey starting Calita after working at Shopify. She’s sharing what she learned w...
How Improv Helps Your Business & Leadership Skills, Conducting Great Product Research, and Defining Company Values with Jennifer Cain Birkmose 08.07.2024 57:47
In this episode I’m sitting down with Jennifer Cain Birkmose who is co-founder of Viva Valet, a platform providing trusted services for elders. She has years of experience in healthcare ranging from work with the WHO, World Bank, even Pharma. It was really interesting getting her perspective on working with big organizations versus small business in terms of change enacted. The meat of our convers...
Entrepreneur Finance Basics with Susan Bryant CPA 01.07.2024 1:00:21
In this episode, I’m sitting down with Susan Bryant who has over two decades of experience as a CPA, or certified public accountant. She’s also a certified tax planner helping business owners strategically navigate tax planning and accounting. As CEO and Co-Founder of Unboxed Advisors, she has a wealth [ 😉 ] of knowledge to share regarding the intricacies of business taxing and accounting. It is...
The Personality Traits & Lifestyle of Entrepreneurs with Kaycie Romanello 24.06.2024 1:00:57
In this episode I’m sitting down with Kaycie Romanello who started her own digital marketing agency after being laid off. Kaycie shares the challenges she faced and how crucial it was for her to trust her intuition and be open to different solutions. It was really interesting to hear that even though she started her business based on a skillset she was very comfortable with flexing, she still had...
Will Hedrick on Running a Non-Profit Tech Startup, Disrupting The Industry, How We Can Create Change 17.06.2024 56:10
In this episode I’m sitting down with Will Hedrick who is the founder of myCharity. Will is such a genuine guy and it was a real pleasure to get to know him. We’re chatting about his entrepreneurial journey starting from a custom furniture company at 17, to real estate in college and now his tech platform. One of the reasons I was excited to pick Will’s brain is because he is an unusual tech found...
Karolina Rzadkowolska on Why Ditching Alcohol Improves Self-Motivation, Self-Belief, and Encourages the Entrepreneurial Spirit 10.06.2024 48:58
In this episode I’m sitting down with Karolina Rzadkowolska who is the best-selling author of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You. She’s also the owner of Euphoric AF a consulting & speaking company and also podcast host. Karolina shares her journey of writing a book and starting a business after giving up alcohol for dry January. What she came to realize is that a...
Amy Singleton on Developing a Healthy Sense of Identity Outside Your Business & Early Entrepreneur Marketing Tips 03.06.2024 53:17
In this episode I’m sitting down with Amy Singleton who is Co-Founder or HITE Digital. This is probably the MOST illuminating conversation I’ve had to date about marketing. Later in the episode she’s breaking down the basics of SEO in a way that’s so clear and understandable. So, if you’ve been drowning in SEO hell, then this episode is perfect for you. But before we chat about all things marketin...
SOLO EPISODE: Time Management Is My Super Power 27.05.2024 17:13
In this solo episode I’m getting deep on time management. Time is the one commodity we can’t buy more of, so it’s your greatest weapon as a person, and especially as a business owner. I’m sharing my exact templates I use to set up my days and weeks for maximum productivity and efficiency. But before you can start planning and scheduling, you need to first understand exactly how you’re spending you...
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