Meat Success

Episode 22 | Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1 In this episode of the Meat Success Podcast, Katie Olthoff interviews Margaret Schwartz of Schwartz Meat Company, a family-run lamb farm in Eastern Kentucky. Margare...

Episode 21 | Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars In this episode of the Meat Success podcast, Katie Olthoff talks with Kate Ahl from Simple Pin Media about leveraging Pinterest for business marketing. Kate explains how Pinterest has...

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1 Episode 20 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is joined by Kelly Stanze as they focus on Search Eng...

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1 Episode 19 | In this episode of the Meat Success podcast, co-founder of Chop Local, Katie Olthoff, interviews Ty Gustafson, a co-owner of Story City Locker. Ty discusses the ince...

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1 Episode 18 | In this episode of the Meat Success podcast, Katie Olthoff from Chop Local interviews Kayla Lewis of Pleasant View Beef. The conversation explores the role of women...

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1 Episode 17 | In this episode of the Meat Success Podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is back for Season 2! In this first episode, she chat...

In this episode of the Meat Success podcast, host Katie Olthoff, co-founder of ChopLocal and ChopLocal University, interviews Matt LeRoux, a resident expert on direct-to-consumer meat marketing and meat pricing. Matt shares his journey from being a vegetarian to becoming a meat marketing expert, working extensively with farmers in the northeast. They discuss Matt's roles at Cornell and the Dyson S...

In this episode of the Meat Success podcast, Katie Olthoff interviews Aaron Steele, founder of Goats on the Go, a national targeted grazing service. Aaron explains how his goats and sheep are used to control unwanted vegetation for diverse customers, from suburban backyard owners to government agencies concerned with wildfire prevention. He discusses the economics of combining meat goat production...

This episode is a replay of a ChopLocal University marketing webinar designed to help butchers and direct-to-consumer meat sellers sell more meat using smarter social media strategies. Hosted by Sierra Walter, ChopLocal’s new marketing specialist and social media expert, this session is packed with actionable tips tailored for the meat industry. Sierra walks through key elements of building an eff...

In this episode of the Meat Success podcast, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, introduces the latest team member, Sierra Walter. Sierra shares her background in agriculture, growing up in Western Oklahoma on a cow-calf operation and with a keen interest in horses. She discusses her involvement in her family's beef business and how these experiences shaped her career...

On this episode of the Meat Success podcast, Katie Olthoff interviews Teresa Davis from West 40 Market in Ankeny, Iowa. Theresa shares her journey from farmer’s market vendor to opening a brick-and-mortar store during COVID-19, highlighting challenges, community building, and strategic marketing. She emphasizes teamwork, customer relationships, and adaptability in business growth. Make sure to sig...

In this episode of the Meat Success podcast, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, turns their recent webinar 'How to Make People Buy from Your Online Store' into an episode for you today. Katie discusses the challenges faced by farmers and butcher shops in converting physical store customers into online buyers. She emphasizes the significance of conversion rate optimiza...

On the Meat Success podcast, Katie Olthoff talks with Rebecca Dalton of Dalton Farms about her transition from nursing to managing a direct-to-consumer beef business. Rebecca shares how she married into farming, shifted their cattle operation to direct sales, and built a loyal customer base through social media. She discusses launching the Meat Barn, balancing farm and family life, and strategies...

In this episode of Meat Success, Katie Olthoff, Co-Founder of ChopLocal talks with Sam Santry from Sweetwater Farm and Ranch Co. in central California. Sam describes the farm's unique geography in the Sierra Nevada foothills and their focus on raising Berkshire pork. The conversation covers the logistics of selling high-quality pork to various restaurants, including fine dining establishments, the...

In this episode of Meat Success, Katie Olthoff, co-founder of ChopLocal, interviews Marc from Cedar Road Meats in Wisconsin. Marc details the history and evolution of the family-owned business, which began in 2004 and recently celebrated its 20th anniversary. Initially focused on survival and providing local farmers with quality meat processing services, Cedar Road Meats transitioned to a federall...

In this episode of 'Meat Success' from ChopLocal University, Katie Olthoff interviews Ryan Studnicka of Studnicka Cattle Co. in Muscadet, Wisconsin. Ryan shares his journey from growing up on a multi-generation dairy farm to transitioning into the grass-finished cattle business. He discusses the intricacies and benefits of rotational grazing, emphasizing soil health, pasture management, and mainta...

In this episode of the "Meat Success" podcast from Choplocal, co-founder Katie Olthoff interviews Sydney Hadacek, a key member of the Choplocal team. Sydney shares her agricultural background and her journey from growing up on an Angus cattle farm in Eastern Iowa to her role at Choplocal, where she supports vendors—farmers and butcher shops—in setting up and managing their online stores. She discu...

In this podcast episode, Katie Olthoff from Choplocal sits down with Chris and Tawney Wolters, first-generation farmers who started Fluffy Butt Farms in Michigan. The Wolters transitioned from careers in the airline industry to farming during the COVID-19 pandemic, beginning with chickens and eventually expanding to goats, pigs, and cows. They share insights on their farm's operations, including c...

In this episode, Katie Olthoff interviews Kyle Fannin from Lazy Creek Meats, discussing the history and evolution of their family-run cattle business. They explore the importance of genetics in cattle production, the impact of COVID-19 on consumer demand, and the strategies Lazy Creek Meats employs to market their products directly to consumers. Kyle shares insights on building a brand through sto...

Summary In this episode of the Meat Success podcast, Katie Olthoff interviews Anna from Over the Moon Farm and Flowers. They discuss the unique journey of Anna's farm, which started with cut flowers and expanded into meat sales. The conversation explores the challenges and successes of navigating different markets, understanding customer demographics, and the importance of diversifying protein off...

In this podcast episode, Katie Olthoff from Choplocal interviews Candice, who runs White Barn Beef with her husband Jason in Portal, Arizona. They discuss their unique approach to farming in the desert, combining crop cultivation with cattle feeding in an environment traditionally seen as unsuitable for such practices. Candice also highlights their journey into the direct-to-consumer beef market,...

In this inaugural episode of the ChopLocal podcast, Meat Success , co-founders Katie Olthoff and Jared Achen introduce the premise of the platform, sharing stories and expert insights on selling meat directly to consumers. They delve into Jared's background, how ChopLocal started, and the challenges faced by farmers and butcher shops. Key topics include the value of mentorship and real-world exper...