Master the Sales Game

How can you attract ideal clients without having to convince them or feel like you’re manipulating or bothering them? 2 words: Lead Magnet. This simple tool helps build connections and position you as a trusted authority.  It lets your dream clients put up their hand to express interest and start the path to wanting to buy from you.  Lead Magnets (freemium, opt ins, or freebies) are what you offer...

Do you love what you do? Is it possible to do work you love and create offers you love? Yes, it is! But I know sometimes, you can lose excitement for what you’ve created. Let’s answer these questions today in order to be able to serve our customers in the best possible way, being excited about what we sell. This has been a doozy of a year, but you can still launch or relaunch an offer you love. Le...

In today's episode we’ll talk about a marketing strategy that’s extremely useful for building sales and relationships with your potential customers. Now Facebook Groups aren’t new, but they are still a powerful way to connect and convert with clients. I’m talking to my friend Christina, who has used Facebook Groups to not only personally get paying clients, but also helps her clients do the sa...

What do you think about offers? What makes an offer go from ho-hum to irresistible? Offers are a fundamental part of any sales process because it is your offer that generates paying customers and clients for your business! When we're thinking about an irresistible offer, there's five essential keys to consider that will guarantee better results. Too often, we get stuck in the motions of do...

After two decades launching a variety of products and services from my corporate career, and now doing it in my business for myself, as well as for clients, I noticed 3 big mistakes happening over and over again. The thing that you want to launch, regardless of whether it's a product, a service, a program, a course, isn't what’s critical.   This is not about you and how your business wants...

Behind the dreaded “I can’t afford it”, the next most popular question I get asked is “what should I charge?” Do you feel like you’re doing everything right, your packages and products are incredible, but price is still a topic that scares you or confuses you? Maybe price is an area that you are still a little bit uncertain about but you still want to master the art of how pricing works so that yo...

No matter what you sell, there will be objections. Your most important job as the business owner or the seller is to sell! But if you don’t have the skills yet, what’s the most important thing for you to know? By addressing only 3 specific things, you can remove 99% of the objections that will actually surface. If you've worked in other programs and they've given you all of these scripts,...

If you’re thinking about taking advantage of holiday sales to be as successful as possible while also helping your audience, stay tuned to today’s episode.  We’re talking about something I see happening every year. We often leave important things to the last minute, like holiday sales. Seriously, I see business owners repeating this procrastinating behavior every year. The thing is, we can totally...

Have you ever thought about the difference between inauthentic sleazy sales and an authentic sale? Is it the process or product that we are selling? Is it how we negotiate? We all know what it feels like when someone isn’t authentic when selling, but do you know what’s missing when this happens? If you want to understand this difference and more importantly, how you can be more authentic in your s...

If you’re struggling to stop feeling salesy and like you need to be a master at content, you need to understand that the vehicle of how you create content is really not that important.  It is important to think about how we can make our customer connect not only with our product but with us too. Through connection, good service, understanding the value of your product and being original you will g...