Markigy: The Science of Marketing Strategy

🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you'v...

In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships....

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up.  Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing depart...

On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone. We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools. We'll cover: Building Strategy T...

Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs) , exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function. We'll cover: The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not. How MOPs fits (or doesn't f...

On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech a...

Join me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer  We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele! Michele is an active speaker and contributor in the product marketing community, sharin...

Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"?  Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode: The Importan...

In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisions Here are three key takeaways: Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management. Quality over Quantity in Leads: Why focusi...

In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing.  Here are three key takeaways: The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients. Balancing Data and Contex...

In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations. Key Points: The Importance of Clean Data and AI Integration: Importance of a clean data foundation for effect...

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine.  The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk t...

Advertising Elasticity and Strategic Timing Joining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners. Key Takeaways: Understanding Advertising Elasticity: While mos...

Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics. Episode Highlights: Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes. Debunking SEO Myths: Sam discusses common SEO m...

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing direc...

Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising. This...

In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key take...

Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing.  We explore: The Importance of Fundamentals in Marketing and Entrepren...

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈  We'll talk about the year ahead in marketing for 202...

Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies  Key Takeaways: The Shift from Engineering to Marketing: Neil takes us t...

We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting.  Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effe...

In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor. Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether i...

Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects: 🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks...

In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field. During our conversation, we explore: Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriat...

In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looki...