Marketing Trends

For years, your favorite cup of coffee and your daily newspaper have been synonymous with each other. But it turns out that that morning routine is just another thing being disrupted by the digital age. Kerel Cooper , the Senior Vice President of LiveIntent , explains it like this: “More people are waking up in the morning, grabbing a cup of coffee and opening up their inbox. So gone are the days...

There are many lessons we’ve learned in 2020, including many in the world of marketing. When traditional means of advertising are flipped on their head, finding another method that works is paramount. Many different strategies were attempted, but one has risen above the rest: influencer marketing. “In 2020 people are online so much, we're seeing the performance of our influencer campaigns continui...

With so many media channels and platforms in use today, it can be tough to decide which channel is right for you and your brand’s message. But why choose? There are more opportunities than ever before, and as we’re learning every day, diversifying your portfolio has never been more important. “We are very big into sponsored content and moving. Although we look at all the traditional channels and w...

One of the biggest misconceptions of influencer marketing that using an influencer is just like buying an ad. Pierre-Loic Assayag , is the founder and CEO of Traackr , and he knows there is much more to it than that.  “When social commerce is front and center for so many, where a lot of decisions around purchase are taking place online, the notion of being able to not just create that initial spik...

Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal level or speak to them broadly, social media has become the No. 1 place to achieve those goals.  “Social media is really, you know, today's broadcast channel. So brands are sharing information. They're ulti...

When Hyland was founded, its initial purpose was to help optimize workflows and processes by eliminating filing cabinets. More than 25 years later, as businesses have gone through digital transformations, the filing cabinet mission no longer applies. So Hyland did what any good business does, it adapted by following the data. ”The trick is you have to go where the data's telling you to go. And if...

Over the course of more than 230 episodes of Marketing Trends, we have heard from industry leaders about their strategies and tactics, learned from their wins and their failures, and we’ve looked at the future of the industry and made predictions about what’s to come.  But no one could have predicted the twists and turns of 2020. In our episode with David Marine, the CMO of Coldwell Banker, he mig...

Whether it’s the latest Jordan’s, the classic Nike Killshot sneakers, or your standard run-of-the-mill Vans, sneaker culture continues to dominate urban culture. But how much are those classic Air Force Ones worth? Are you overpaying for those limited run Lebron’s? “StockX is about balancing the needs and the wants of buyers and sellers. We are working to cater to both sides of the market, being d...

For years, the relationship between brand and consumer has been one factor that has separated companies from their peers. But what do those same relationships mean when it comes to B2B companies? Is there the same customer satisfaction when it comes to businesses on a customer journey?  “At the end of the day, businesses don't sell to businesses. Human beings sell to other human beings, and the ab...

Kate Huyett is the CMO of Bombas , which she says has two main identifiers: “The two main pillars that we've been focused on, you know, really steadily over the last six years, our comfort and mission…When someone puts our socks on their feet and they say, wow, these really are the most comfortable socks I’ve ever put on and I can feel great about wearing them because an item has been donated to s...

They say two is better than one, so it stands to reason that three is better than two, right? Well, you can ask Jason Clark that question because he has not one, not two, but three roles at Netskope . Officially, Jason is the Chief Strategy and Marketing Officer, and what that means is that he is responsible for the marketing, security and strategy teams. Luckily, Jason has incredible people worki...

They say two is better than one, so it stands to reason that three is better than two, right? Well, you can ask Jason Clark that question because he has not one, not two, but three roles at Netskope . Officially, Jason is the Chief Strategy and Marketing Officer, and what that means is that he is responsible for the marketing, security and strategy teams. Luckily, Jason has incredible people worki...

Mark Timm says one of the best days of his life filled with mixed emotions. Riding the high of a successful day at the office was compounded by the realization that his work life and personal life were out of sync. Something had to change. So, it did. Today, Mark is a serial entrepreneur and the co-author of the book, Mentor to Millions , and he joined Marketing Trends for a vibrant discussion on...

No two generations are ever the same, but there has never been a generation that has demanded so much of a marketing department’s attention quite like Generation Z. On this episode of Marketing Trends, Kamal Bhandal, the Vice President of Global Marketing and Consumer Marketing for Align Technology, discusses how marketing teams are shifting their attention to connect with a younger generation and...

When Martin Kihn was a disgruntled marketing consultant, he wrote a book called House of Lies.   Millions of copies sold, a television offer, nearly five seasons and 58 episodes later, that tale has been heard in one form or another by the masses.. But, Marty’s marketing story didn’t end there.  Today Marty is the SVP of Strategy for Marketing Cloud at Salesforce and he joined Marketing Trends for...

How many drinks does it take to get to .08? That single question lingers in the minds of consumers everywhere after a few drinks. What if the answer was just a few breaths away? What if you never again had to guess about your ability to safely drive home? That’s the world Shawn Casey is trying to create with BACtrack . Shawn is the VP of Marketing at BACtrack, and on this episode of Marketing Tren...

When Jared Drinkwater first joined BSN Sports , the company was still sending out physical catalogs to schools in an attempt to sell its products. As a veteran marketer with experience at PepsiCo and Pizza Hut, Jared knew it was time for BSN to go through a digital transformation. As the CMO of BSN Sports, Jared has been able to lead that transformation and it’s making an impact at the heart of th...

But first, Coffee. Maybe you’ve seen the phrase hanging above a picture in a coffee shop or cafe, or maybe you first saw the phrase on Instagram. Regardless of where you noticed it, those three words resonate with coffee drinkers around the globe — but it’s also the mantra that drives Josh Zad . Josh is the founder and CEO of Alfred Coffee , a coffee shop less focused on the actual coffee and more...

The backbone of digital marketing is data. But how marketers use that data is what separates those who have success versus those who struggle. Richard Jones is the CMO of Cheetah Digital, and on this episode of Marketing Trends, Richard discusses why data is the fuel that keeps pushing the needle forward. Plus he touches on the importance of digital marketing and how brands can build meaningful re...

While it may seem like we are further apart than we’ve ever been before, we have actually never been more connected than we are today. That’s a lesson that Heather Craft and her team at Hotwire Global have learned first-hand. With offices around the world, Craft and her team have had to rely on internal communication strategies to keep their clients satisfied. How have they done that? On this epis...

In Andrew Nester’s own words, communication is what drives people. It motivates them. So why do we spend so little time creating and delivering new and better ways for us to communicate with other people? Andrew is the CMO of SocialChorus and on this episode of Marketing Trends, he discusses the increased need for communication platforms, why your marketing teams shouldn’t always be personalized a...

There are many parts of the driving experience that we all would love to change. One of them is a challenge most of us have faced — a long commute followed by a hunt for a parking spot.  But what if you could streamline that process? Well, luckily there’s an app for that. Jonathan Sadow is the co-founder and Chief Growth Officer of Scoop , and he’s on a mission to give that time wasted in the car...

Latane Conant always says it is her job to create a movement, and if you aren’t focusing on that movement, you really are not doing your job. Latane is the Chief Market Officer at 6sense . And yes, you read that right...Market officer. On this episode of Marketing Trends, Latane details why she felt it was time to drop the i-n-g from her title, the importance of the subtle change, and why it matte...

Every day we wake up to scores of emails in our inboxes, but how many of those emails do we actually read versus the amount that end up in our trash folder? How can marketers better differentiate their emails to avoid being lost in the cluttered inbox? Melissa Sargeant is the CMO of Litmus and on this episode of Marketing Trends, she discusses all things email, including strategies to prevent your...

Nick Runyon is an accomplished marketing executive with more than 20 years of experience developing and implementing marketing strategies. His latest endeavor as the CMO of PFL .com might be his biggest undertaking yet. On this episode of Marketing Trends, Nick details how coming into an organization as a CMO with a fresh set of eyes can be beneficial to the growth of the marketing department, why...