Marketing Speak®

YouTube is the second most popular search engine after Google. If you're advertising anywhere online and you're not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze . We've covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traff...

Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant  links  is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, ow...

Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode's guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest...

This is episode number 152. It's all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections , a guest booking agency for podcasters and guest experts. Jessica started podcasting in 2014 with the launch of Rock the Podcast . She also co-hosts the Podcast Producers and Womensplaining . Jessica is the author of Interview Connections: How...

In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest is Greg Hickman . He is a marketing funnel strategist and the Founder of System.ly .A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their ser...

The words you use in your marketing and in your customer communications matter. You need to use the words that connect to the experiences that your customers and prospects want to have. You need to understand the path that these users take as they are navigating your website to get to the outcomes they are after. There is a science to identifying and optimizing these paths. It's called Top TasksMa...

As Facebook continues to change its algorithm, finding the right Facebook advertising strategy to beat its fluctuating system can be challenging. Dennis Yu, Chief Technology Officer of BlitzMetrics, talks about what works and what doesn't in Facebook advertising. He shares some inside scoop even from when Facebook was still targeting college students back in 2007 up to now as it expanded and becam...

In this episode number 148, you're going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga . Yann is a podcasting consultant, host of four podcasts including the popular entrepreneurial show, 360 Entrepreneur Podcast . He's the Founder of the world's largest virtual summit for podca...

Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions, but maybe not. We'll see. Our guest is infamous growth hacker,  Vin Clancy . He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years w...

There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It's a simple ,  repeatable client - getting  system that best fits you and your strengths. Our guest who will teach this to you is  Dov  Gordon.  Dov  is the  F ounder of  T he Alch...

Sometimes it's complex to fix something once you took one step into the wrong direction. With technical SEO, one wrong move could cost a lot and get a lot of your work down the drain. SEO expert Bartosz Góralewicz has been helping clients avoid that mistake since 2011 when he founded Elephate with his friend, Wojciech Mazur. Together, they've been assisting clients with SEO and content marketing s...

Here to explore the fascinating complexity of SEO with me is John Doherty, the founder of Credo , which makes it easy to find a great SEO or marketer. John has helped over 1500 business find a quality digital marketing provider, and has also personally consulted on SEO with some of the largest websites online, including Zillow . While we usually deal with smaller websites, this episode will dive d...

The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you'll love this conversation with Eric Enge. While we'll dig into the possibilities for the...

Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you're white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate b...

Today's guest is Mikael Yang, the cofounder and CEO of ManyChat . This is the leading Messenger marketing platform, with over 250,000 businesses in over 200 countries using its services. (I'm proud to add that I'm one of its happy users, as well.) Mikael will take a deep dive into marketing through Facebook Messenger. He'll explain why it's such a valuable marketing avenue and how best to take adv...

Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools ca...

If you're ready to scale your e-commerce business all the way up to eight figures, this conversation with Gary Nealon is perfect for you! Gary is a serial entrepreneur who founded two multi-million dollar businesses, one of which landed on the Inc. 5000 list five years in a row. Seeing inefficiencies in other companies convinced him that he could do it himself, so he liquidated everything he had a...

John Jantsch is a marketing consultant, speaker, and author of many fantastic books including Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine . He's also the founder of the Duct Tape Marketing Consultant Network . John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you'll exp...

Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It's just a matter of repurposing your content into this valuable asset. She's an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own...

Kelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others.  In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We'll talk about why it's so important to be a strong leader, the role of webinars in the sales...

David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend , offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune...

Pat Quinn didn't get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a "real" job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research, focusing on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of...

Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We'll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast Th...

On this episode, I'm joined by not one, but two industry insiders who are going to give us a behind-the-scenes tour of the world of arbitrage, which simply involves buying low and selling high. Jon Shugart is an entrepreneur at heart and a computer programmer by trade. He's also a master at webinar marketing who was on one of the very earliest episodes of Marketing Speak. Luke Sample is a serial i...

Today's guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He's the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It's easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether...