Marketing Speak®

Savoring life is being able to look back on moments accurately without forgetting important memories, feelings, and lessons. However, memory saving is ineffective when we solely depend on remembering within our minds. Most of the time, ideas fade, concepts merge, and we lose track of the important details. Today's guest will share an effective solution to retain and process various experiences and...

The retail industry has faced rapid changes in recent years, especially at the height of the pandemic. Consumers are now digitizing some aspects of their daily lives, which clearly shows in the retail industry. Today's guest, Elizabeth Marsten, discusses some of these changes to the retail industry. She also talks about opportunities and strategies smaller businesses have against Amazon and other...

Start seeing life's possibilities, move with intentionality, and begin to think that we are always creating something. Today's guest talks about living life with intention and purpose to make a difference and have a better outcome. Ephraim Olschewski is a high-level coach for entrepreneurs and businesses. He is an expert at sales, business processes, mindset shifts, intentionality, and making incr...

Do you want the freedom to live your own life, travel around the world, and live anywhere you want? Today's guests live that life, and together they take the online world by storm and undeniably enjoy the benefits of having a successful online business. Our guests today, Anita and Andre Chaperon, are an entrepreneurial couple living in Gibraltar and running several businesses together. In this epi...

Social proof is one of the most vital indicators that you're somebody important in your industry. When you have affiliations with media giants like Good Morning America, The New York Times, Forbes , and the like, it automatically sets you apart. In today's episode, my guest Chris Winfield discusses why this is so important for every entrepreneur or influencer. He's here to talk about his event on...

We all experience difficult and unpleasant conversations in our lives. Today, our guest will share his understanding of noticing people when they get emotionally upset and apply de-escalation techniques. Dr. Mark Goulston is the Founder of Heal the World, One Conversation at a Time, #1 internationally best-selling author of six books. He's been a UCLA professor for 20 years, trains FBI hostage neg...

Ross Dunn is the CEO of StepForth Web Marketing and Co-Founder of First. Dentist. He has been practicing SEO for over 24 years. His podcast, SEO 101 on WMR.FM, formerly Webmaster Radio, has been around for 12 years, downloaded 3 million times, and favorited by HubSpot and by Google's John Mueller. It's a treat to interview a former client and look back at all the things that we've accomplished whi...

Jeff Hoffman is a successful entrepreneur, worldwide motivational speaker, bestselling author, and Hollywood film producer. Jeff has been part of many well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more. Sending your message out there hoping people will respond positively is nerve-wracking. In today's Marketing Speak episode, Jeff delves into one of the winning...

What does freedom truly mean? According to my guest, Shanda Sumpter, freedom is spending time intimately with people and making a huge difference in the world, and making more than enough money than you could spend. Shanda Sumpter is the founder of HeartCore Business. She is passionate about helping people build businesses that don't burn them out. She is a coach, speaker, and author. Shanda's boo...

Did you know that joining the theater can teach you how to become a great leader? Today's guest is Scott Eck, founder, and CEO of Leadership Masters. He's helped create leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm, and Lockheed Martin. You may be wondering what theater has to do with leadership. It's based on an idea called sociodrama, developed...

While digital marketing certainly requires plenty of experience and stat-checking, it helps to rely on your intuition as well. Ava Carmichael knows all about using intuition to build a personal brand and align your marketing strategy with it. Ava Carmichael is a creator, entrepreneur, brand builder, and fashion designer turned full-time digital marketer. Her clients and colleagues have called her...

Ever get sucked into the social media vortex and then realize hours have gone by? You are definitely not alone! These apps are designed to get you hooked and keep you coming back for more.  Today's guest is Nir Eyal, and his book, Indistractable, is about this exact topic. Nir is also the founder of two tech companies and has taught at the Stanford Graduate School of Business and Hasso Plattner In...

Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey's Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more....

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It's important to stay up-to-date with the best tools out there, so your company has exactly what...

SEO algorithms are constantly changing, and frankly, Google's guidelines aren't stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today's episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google's quality guidelines and how to use them to your a...

On today's episode, my guest Lauren Pawell talks about stabilizing and scaling up a business while having marketing assets that quickly react to the markets' feedback. Lauren helps business owners and their teams generate more sales-ready leads online. She focuses on high-impact marketing efforts, so businesses don't waste time or money on tactics that will not drive accurate results. Case in poin...

Hosting virtual events broadens your influence leading to a successful marketing funnel. Our guest today shares the flexibility, benefits, and power of virtual events. Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. He has launched over 15 virtual summits, dozens of short workshops, and many more online events, hosting over 400 speakers while educating 100,000+ bu...

Are you planning to explore a new path with your business?  On today's episode, Yanik Silver redefines business in the 21st century at the intersection of evolutionary growth, impact, and fun. Yanik takes us on his journey from being part of his father's business at a young age to throwing aside convention in pursuit of making an impact on the world. Yanik Silver is the creator of the Cosmic Journ...

Today's Marketing Speak guest found his niche and started a successful business from a random speaking event. Jason Hennessey is an author, entrepreneur, and internationally recognized SEO thought leader. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States.  In today's...

Today's Marketing Speak episode has a different take on acquiring success in business. Guest Perry Marshall shares the first time he heard from God and how it transformed his life and career tenfold. At present, he has compiled a book of individual stories that show how God gives people business strategies and ideas. Perry Marshall is one of the most expensive business strategists in the world. Hi...

The key to your success lies in the data. So many successful marketing campaigns and business processes today are data-driven. There's no one better to talk about this today than my guest, Dennis Goedegebuure. He's a growth marketing executive with nearly 20 years of experience working for big brands you know; eBay, PayPal, Fanatics and Airbnb. If you want to know the marketing secrets that brough...

Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures.  In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, an...

SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business.  Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Z...

Video marketing has become quite popular, but it's a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos.  Ian is one of the country's most sought-out video marketing experts. He's a best-selling author of three marketing books and the creator of The Garlic Ma...

Copywriting can be a real breeze for people who have natural talent. But it's also a skill you can learn over time. Today, we hear Lamar Phillips' origin story, her gift for writing high-quality copy, and how she maintains her performance.  Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She's clearly mastered copywri...