Marketing for Designers with Masha Koyen

Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Last week I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss any of it! Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why you...

Getting ready for High Point Market? If you’re an interior designer looking to make a serious impact, this episode is for you. I sat down with Brittany Bowen and Ava Vienneau of Girls at Flourish to talk about why personal brand photography at High Point Market is a game-changer. We get into the nitty-gritty of how capturing your brand in this iconic setting can help you stand out, connect with yo...

Are you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you! I sit down with Nancy Ganzekaufer, my client who also happens to be a top business coach specializing in interior design, reveals the most common marketing mistakes that hold designers back.  Nancy shares powerful insights on why setting healthy boundaries and ch...

In this episode of Marketing for Designers , we’re talking about one of the most important yet sometimes overlooked parts of your website: the call to action, or CTA. If you’ve ever wondered why some visitors come to your site and leave without taking the next step, you’ll definitely want to tune in! It’s a short episode, but actionable.  CTAs aren’t just buttons—they’re invitations that guide you...

Who doesn’t want to turn more prospects into loyal clients?! If you’ve ever struggled with converting leads and want to enhance your sales strategy, this episode is for you! To successfully turn prospects into clients, first you need to understand how buyers buy . But first, if it’s the affluent clients you’re after - here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed s...

Who doesn’t want to simplify their marketing efforts and actually attract their ideal client?! I’ve never met an interior designer who hasn’t struggled with marketing, so if that’s you and you want a better way to market your interior design business–this episode is for you! But first, wanna attract affluent clients? Here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed sp...

How effective is your website for your interior design business? Ever had your site audited by a professional copywriter? Wanna learn what to look for when auditing your own website like a PRO? I’m not talking about the visual side and functionality. I’m talking about WORDS or CONTENT on your website. I’m going to teach you my web copy audit method I use as a copywriter and messaging strategist th...

Ready for a rebrand and eager to hear from someone who has recently navigated the process? You’ll love today’s episode! I’m speaking with Amanda Fasciani, a Toronto-based interior designer who has just rebranded her business, Liv Interiors. She’s here to lay it all out—the good, the bad, and the unexpected challenges. But before we jump into it…can you tell me if you’re on my email list? Cards on...

Before I tell you all about this episode… are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you significantly improve your online presence and positioning! Sign up here. Now, back to the episode… Interviewing your clients is exactly how I get the richest, most insightful and interesting audience i...

Buckle up. I guarantee, you’ll binge this podcast episode in one sitting! I sat down with Erica Gelman, the principal designer of Erica Gelman Design. But before we jump into  it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for in...

This episode is for you if you are an interior designer who’s been contemplating a rebrand but aren’t really really sure if you’re ready for one. But before we jump into  it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for interio...

Are you currently going through a rebrand or considering one? Need to revamp your website entirely, including all the messaging and copywriting? If you are at the phase of your business where you know for a fact that certain things must be outsourced to a professional, this episode is for you. We’re talking about what it's like to work with a professional copywriter on your website copy for yo...

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now, back to the episode… Did you know that some of the most successful interior design brands out there are known for their process. That means their process IS what...

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now, back to the episode… If you ever caught yourself thinking that Facebook ads is not for you because you’re an interior designer and that’s not an effective marketi...

Hold up…before I tell you all about this episode….I wanna find out if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now let me tell you about this episode…. ------------------------------------------------------- Attracting your dream clients is one of my favorite topics...

Waaaait before I tell you all about this episode….are you on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now let me tell you about this episode…. ------------------------------------------------------- Think PR is only for the big leagues? Think again. Today we're busting the...

If you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like. If you're curious about what it takes to rebrand and why you might consider it, you'r...

Pinterest–who’s using it in their interior design business? And if you’re not–you’ll want to tune in to today’s episode and see what Pinterest is all about and how it can help your interior design business. We’ll also chat about how your audience is using it. Did you know Pinterest is a search engine? And its got a tremendous impact on SEO? Joining me today is Emanuela Schneider, founder of Market...

This one is a juicy, juicy subject! And if I may add, one of those things many interior designers struggle with–writing content and showing up consistently! Am I right?! Today’s guest, Jennifer Kolbuc from Mountain Top Consulting, is making a bold promise to teach you, interior designers, how to develop an efficient, smarter content plan in under 30 minutes. In today’s episode, we'll uncover:...

The above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it.  What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing...

If you're still sitting on the sidelines of using AI, and specifically ChatGPT because you're not sure how or think it's just tech hype, you’ll want to listen to today's episode. I'm going to be diving into the practical, super cool ways that interior designers like you can use AI to not only write better but also deeply connect with your ideal clients.  I’m sharing 16 ways you...

If your interior design portfolio currently feels like nothing more than a beautifully curated collection of images, you are not alone. Most interior designers out there under-utilize their portfolio in their marketing.  And many designers are struggling to come up with what to post in their marketing.  But what if I told you, that your project portfolio can become the magnet that not only showcas...

Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer. While they might seem similar and mean th...

Welcome to the future, where AI is no longer just a just a buzzword but your very real competitive advantage for your interior design business.  In this episode, I’m chatting with Jenna Gaidusek to guide you through the world of AI and how you can use it, making what may seem complex utterly approachable and beneficial for your business.  Jenna shares her journey, showcasing how AI can not only st...

Great website design goes beyond the beautiful aesthetic. To convert visitors on your website, you need a deep understanding of psychological principles (a.k.a. how do they behave online, what information are they looking for, how they make decisions, what do they pay attention to, etc). My guest to talk about all that is Patricia Alix-Villa, the owner of Fancy Girl Design Studio.  In her role as...