Marketing Connected

In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding onto legacy ways of working, and why “thinking like one” is critical to success.  Chung also outlines Burson’s priorities across APAC, from being deeply attuned to client challenge...

In this episode of "Agency Agenda", Arshan Saha, outgoing CEO of WPP Media Singapore and Malaysia, shares how he navigated transformation amid industry-wide change. From organisational shifts and client expectations to AI’s role in driving efficiency, Saha explained how WPP was evolving into a more integrated, future-ready partner across content, commerce and data. He also highlighted th...

As Omnicom Media  settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business clarity and momentum for what comes next. Hear what his three key priorities are for the agency, his thoughts on AI and talent, as well as what keeps him up at night, only on Marketing Connected's...

In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Dione Song shares her journey from marketer to CEO of Love, Bonito.  She reflects on bold brand decisions, championing Asian representation, balancing positivity with productivity, and building a purpose-driven business that empowers women while delivering com...

In this episode of Marketing Connected's "Women Who Lead" series released in conjunction with International Women's Day 2026, Renee Stopps, regional sales director for partner sales, Microsoft Advertising, opens up about navigating leadership across Asia Pacific, building resilient teams, and driving meaningful change in communications.  She discusses mentorship, inclusion, and...

In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Naiyen Wang, managing director for Southeast Asia at We Are Social, reflects on stepping into leadership while raising young twins, and why giving others opportunities matters more than ever.

In this episode of Marketing Connected's "Women Who Lead", Anna Haotanto shares her journey as a serial entrepreneur and investor, diving into the realities of building businesses across Asia while championing women’s health.  She discusses breaking taboos, scaling purpose driven ventures, and why empowering women through better health access is both a mission and a market opportuni...

In this episode of Women Who Lead, we sit down with Lina Marican, regional managing director of Mutant Communications, for an honest conversation on leadership, self-doubt, and growth.  She reflects on navigating imposter syndrome, stepping into leadership before feeling “ready”, and how she learned to back herself along the way. 

Happening on 22 April 2026, on day one of our two-day Content360 Conference, MARKETING-INTERACTIVE's inaugural Content360 Awards kicks off with 10 categories for content marketing.  Find out what Content360 Awards is all about from Soren Beaulieu, regional content and strategy director, MARKETING-INTERACTIVE.  Enter your submissions before the 27 February 2026 deadline at https://conferences....

As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies not just to spark joy, but to shape behaviour, reward loyalty and drive retention. Such dual-tier campaigns demonstrate how brands are in...

In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.”  From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands bui...

AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.

In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community journalism, exploring how the company balances public service, commercial success, and audience engagement. Jaime also discusses how editorial culture is adapting a...

In this episode of Agency Agenda, Amrita Randhawa, CEO of Publicis Singapore and Southeast Asia, breaks down how AI and recent acquisitions are reshaping the Publicis network. She unpacks why 80% of media dollars in the region are now AI-driven, and how Publicis’ decade-long US$12 billion investment in data and tech is powering its competitive edge. Amrita also touches on the group’s acquisition o...

We’re closing out 2025 and the first season of In Conversation! Ten episodes, ten brilliant minds, and so many candid, insightful moments that made this series what it is. Thank you for watching and for being part of our Season 1 journey. See you in Season 2.

This Agency Agenda episode features a dynamic conversation with Barby K. Siegel, global CEO of Zeno Group, as she unpacks the agency’s return to double digit APAC growth, the rising importance of earned media in an AI shaped world, and how clarity 2030 will help communicators anticipate what’s next. From rethinking integration to shaping next gen talent, Barby shares how Zeno is evolving at speed...

In this third episode of Agency Agenda, Ogilvy's ASEAN CEO Kunal Jeswani breaks down how he’s steering six markets across Southeast Asia and where growth will come in 2026. From scaling social, content, and influence capabilities to driving creative excellence, he shares his leadership approach and what clients and talent can expect from Ogilvy in the year ahead.

OpenAI’s leap from a quiet research lab to a tech giant with 700 million weekly users has brought intense scrutiny and unprecedented comms challenges. From balancing reactive press demands to shaping proactive narratives, its team has had to evolve at the pace of its own technology.  Hear Jake Wilczynski, APAC communications head, OpenAI, unpack that rapid transformation in this PR Asia Singapore...

In today’s TikTok-fuelled landscape, a single viral moment can reshape a brand’s reputation overnight. PR teams now operate in a real-time, always-on environment where narratives shift fast and misinformation spreads even faster. Ben LaBolt, former White House communications director and senior advisor to president Joe Biden, breaks down what this means for communicators, drawing from his frontlin...

In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset.  He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.

What does the future of advertising look like when AI, data, and creativity collide?  Sir Martin Sorrell, founder of WPP and executive chairman of S4 Capital, shares his insights on the trends shaping the industry and what will separate the winners from the rest. He also opens up about his plans for S4 and the Monks agency, from expanding client relationships to integrating businesses more efficie...

You’re tuned into a special snippet from our Digital Marketing Asia 2025 conference in Hong Kong. This episode features industry veteran Gary Liu in a fireside chat with our editor in chief Rezwana Manjur. Liu was formerly the CEO of the South China Morning Post , and head of Labs at Spotify. Today, he is the co-founder and CEO of Terminal 3 and chairs Web3 Harbour.  Against the backdrop of agenti...

You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Bru...

In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Izlyn Ramli, head of group corporate affairs at Maybank, and CEO of Maybank Foundation, shares what it means to align PR, communications, and branding with a clear purpose: delivering simple, intuitive financial solutions while building trust and authenticity at every touchpoint. She also discussed how this philoso...

In this latest "In Conversation" episode, Gusto Collective’s Southeast Asia head, Tjin Lee, shares how her journey from agency entrepreneur to content creator has shaped her leadership and creative approach.  She talks about experimenting with social media firsthand, why one needs to “drive the car” to understand it, and how authenticity, curiosity, and constant reinvention have kept her...