ManagementCast by IMD

Digital attackers pose one of the greatest threats to modern businesses. Data breaches can ruin a reputation while ransomware can cost a company millions; so why do so many executives leave Cybersecurity to the IT department? Öykü Işık, Professor of Digital Strategy and Cybersecurity, says the modern CEO needs to be invested in protecting their businesses on-and-offline. As an expert on digital re...

Dealing with artificial intelligence can be tricky. It's a technology that's moving fast and throwing up practical, economic, and ethical questions for workforces across the globe. Do executives need to know what's next for AI? Or, where it will take us in the next ten, twenty or one-hundred years? And does it really matter if AI eventually makes humans obsolete? IMD professor Amit Joshi, says CEO...

While Artificial Intelligence has already revolutionized many businesses, it also has the potential to bring companies to their knees.  When it comes to AI, you're only as good as your data. Or as IMD's Amit Joshi would say: "Garbage in equals garbage out."  As a Professor of AI, Analytics, and Marketing Strategy at IMD, Joshi has helped companies successfully implement digital strategies. In this...

Some think of Artificial Intelligence as a futuristic concept – used only by the firms of tomorrow and developed by tech giants like Google or Amazon.  But this technology isn’t the preserve of Silicon Valley. A range of industries are implementing AI to get ahead. From banks and fintech companies to pharma, automotive and telecoms firms, it has become an integral part of business in 2022. So how...

Artificial Intelligence, or AI, can be a divisive topic. For some, it simply represents the next stage of the digital age; the golden technological era of tomorrow. Others worry about a very different future and the potential destruction of the entire human race. But which of these visions is likely to win out? And for that matter, what is AI really? How is it distinct from machine-learning, big d...

Many companies disrupting legacy industries today have put customers at the center of their business models. Firms like Uber, Deliveroo and Airbnb are all built on customer-centric insights. But what does the future of customer-centricity look like? In this episode, Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy at IMD, explores the degree to which customer data will become e...

It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades? Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success. As the author of two books on how...

Many businesses believe they serve their customers; but very few do so as effectively as Amazon, Tide, or Virgin. What differentiates these market leaders from their commercial rivals? Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says that being customer-centric is a key part of their approach. As the author of two books on how to win and keep customers, Meehan’s work expl...

In this inaugural episode, JohnJo Devlin is joined by Sean Meehan, the Martin Hilti Professor of marketing and management and Dean of Faculty at IMD.  Professor Meehan is the author of multiple books on Customer Centricity; an often misunderstood concept that he explains in his first conversation with ManagementCast. Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here...