Make Each Click Count Hosted By Andy Splichal

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth. Jo shares why having proper analytics is important to enhancing business performance...

Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR & Marketing; a Forbes & Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com. Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable f...

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses. Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He d...

Podcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond. Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succe...

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the cus...

Podcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology.  Chris discusses establishing brand identity that should ideally begin from day one, but the extent...

Podcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm. Dan shares why they believe in understanding their audience before attempting to enga...

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs. Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marke...

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue. Chris discusses his experience with YouTube ads and their initial struggle to generate a return on invest...

Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay. In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They t...

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base. Martin discusses the biggest and most common mistakes he sees websites makin...

Podcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines. In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better...

Podcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses. Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes...

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye,  the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing. Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundationa...

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty. Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website...

Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth. Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industr...

Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies. Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer...

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results. Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multi...

Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google. In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their...

Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence. Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's network...

Podcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility. During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that y...

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value. Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subs...

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping. Sarah defines "bringing the magic back to shipping". She shares how...

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%. Dominic defines...

This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search & Analytics. Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic. Mark shares some of the key mistakes he sees whe...