Likely Marketing

We’ve quietly entered a new era of communication—one that could change everything about marketing. Google, Meta, and Apple have all launched live translation technology, turning phones, glasses, and earbuds into real-time language bridges. And nobody is talking about what this means for marketers. In this episode, we explore how live translation works, why the tech giants invested heavily in it, a...

In this episode, we dive into the creative-software shakeup every marketer is feeling. Adobe is no longer the unquestioned king. Canva just made Affinity completely free. Apple grabbed Pixelmator. DaVinci Resolve keeps pushing pro-grade tools at zero cost. And AI is flooding every app. What does this mean for marketers, creators, brands, and anyone who touches design or video? A lot. Costs are shi...

Once upon a time, YouTube was just where we watched videos. Now, it’s coming for your living room, your ad budgets, and your favorite podcasts. In this episode, we dive into  YouTube’s masterplan —a bold move to dominate Connected TV, programmatic advertising, and podcasting all at once. Imagine scrolling through your TV, seeing shoppable videos, AI-optimized ads, and even your favorite podcasts p...

The creator economy is being rewritten — and it starts with  The Sora Effect.  In this episode, we uncover how AI video tools like Sora are transforming identity into digital assets, reshaping how creators earn, and redefining what’s “real” online. From the rise of the  Identity Economy  to the mid-tier creator squeeze and the crisis of brand authenticity, we explore who truly owns your face, your...

Social media just changed — again. But this time, AI flipped the script. In this episode of  Likely Marketing , we unpack  “The Sora Effect”  — how OpenAI’s Sora is shifting social media from viral reach to real relationships. Discover why engagement metrics are collapsing, how platforms like Meta, YouTube, and LinkedIn are returning to social graphs, and what this means for brands built on virali...

AI has officially broken video production — and marketing will never be the same. 🎬 In this episode, “’The Sora Effect’ on Marketing: How AI Just Broke Video Production”, we explore how OpenAI’s Sora 2 and rivals like Veo 3 and Meta AI are redefining how brands create, test, and scale content. From eliminating production barriers to reshaping brand storytelling, The Sora Effect marks a new era wh...

The AI Browser War has begun — and it’s reshaping marketing faster than anyone expected. In this episode, we explore how a new generation of AI-native browsers like Dia, Perplexity’s Comet, and Opera Neon are transforming how people browse, discover, and buy online. From AI-powered Skills, Shortcuts, and Cards to AI-driven recommendations, these browsers don’t just show content — they think **for...

From Netscape to Chrome, the web browser war wasn’t just about speed or design—it was about culture, control, and marketing power. In this episode, we uncover how browsers evolved from simple gateways to cultural signals, shaping how people explore, behave, and buy online. Discover how the first browser war redefined digital distribution, how Chrome turned browsing into a behavioral data goldmine,...

The Tango of AI and marketing is here—and it’s changing everything. In this episode, we explore how marketers moved from being spreadsheet wizards to embracing AI tools that promised speed and scale, only to discover new challenges of trust, brand voice, and creativity. The magic of AI isn’t in replacing humans but in learning to  dance with it . Enter “Craft & Calibrate”—an approach where dat...

Chat-vertising is here—but is it working? In this episode, we dive into the rise of AI chat ads—from Perplexity’s sponsored follow-up questions to Google’s AI Overviews and Microsoft’s Copilot Showroom ads. While Google pushes forward, Perplexity has hit pause, raising a big question:  Can advertising inside AI chats actually work? We explore: Why Perplexity pulled back on ads How Google and Micro...

Gen Zs are taking over the global workforce—and with it, the rules of B2B marketing are being rewritten. In this episode, we explore how digital natives are reshaping search, engagement, and decision-making in the professional world. From LinkedIn’s transformation into a people-first platform to Gen Z’s preference for authenticity, short-form video, and social search over Google, the traditional B...

Spatial Foundation Models (SFMs) are more than a buzzword—they could redefine marketing. Unlike flat AI tools that think in text or pixels, SFMs understand the world in 3D, with physics, depth, and context. In this episode, we unpack what SFMs are, why they’re not a gimmick, and how companies like SpAItial, Tencent, and World Labs are building them. Discover how SFMs can transform marketing—immers...

Is TL;DR marketing killing long-form content—or reshaping it? In this episode, we unpack how “Too Long; Didn’t Read” has become the default filter for digital audiences and what it means for content creators, brands, and marketers. You’ll learn why attention spans are shrinking, how to design an “attention architecture” that serves both scanners and deep readers, and the do’s and don’ts of TL;DR m...

In this episode of  Likely Marketing , Shiv unpacks the rise of TL;DR marketing—how “Too Long; Didn’t Read” went from forum slang to a global shift in how we consume and create content. Discover the origins of TL;DR, the data behind shrinking attention spans, and why short, sharp summaries dominate today’s feeds, emails, and videos. Learn how marketers can turn this challenge into an opportunity b...

Bluesky is rewriting the rules of social media with its new "Live Now" badge—a feature that  encourages  users to leave the app and watch livestreams on YouTube, Twitch, or other platforms. In this episode, we explore what this bold move means for open social media, creators, brands, and marketers. From boosting cross-platform reach to building authentic communities, Bluesky’s open-door...

Organic reach may be shrinking, but in 2025, smart brands know organic social media is more valuable than ever. In this episode, discover 8 practical social media strategies for 2025 to build trust, drive long-term ROI, and create loyal communities. We explore why consistency beats virality, how micro-communities amplify your brand, and why authentic engagement outperforms short-term tactics. Back...

Organic reach is crashing. The obsession with going viral? Skyrocketing. In this episode, we unpack why most brands are still chasing viral social media marketing even as platforms throttle organic visibility. Discover the real numbers behind declining reach, why AI is intensifying the content arms race, and the truth behind virality myths. From inflated expectations to overlooked strategy, this i...

Can mesh networks rewrite the rules of marketing? In this episode, we dive into the offline-first world of Bitchat and explore how mesh networking could revolutionize communication—and disrupt marketing as we know it. What happens when messages travel device to device, without centralized servers, tracking, or ads? Discover how hyperlocal networks could empower communities, reshape advertising, an...

What if messaging worked without the Internet? In this episode, Shiv dives into Bitchat —Jack Dorsey’s experimental, offline-first messaging app. Built on Bluetooth mesh networks , Bitchat enables encrypted, peer-to-peer communication without servers, cell towers, or WiFi. We unpack how it works, the tech behind it, its privacy promise, and the serious questions it raises about security , trust ,...

Local discovery has moved. Are you keeping up? In this episode of Likely Marketing , Shiv unpacks the rise of local social SEO —where social media platforms like Instagram and TikTok now drive local business discovery more than Google Maps or directories ever could. From Gen Z’s shift to social search, to how Google’s AI ranks businesses based on social signals, and the emerging role of AR and voi...

Social media is no longer just about trends—it’s becoming a full-fledged AI-powered discovery engine. In this episode, we unpack AIO (Artificial Intelligence Optimization) and how it's redefining content discovery on platforms like Instagram, TikTok, and Meta. You'll learn how to build AIO strategies for social media that help your content get picked up by AI systems and served at the righ...

What if marketing wasn’t something you saw — but something you  felt ? In this episode, we explore ambient marketing powered by multimodal, agentic AI and proactive devices. Discover how AI systems that understand your context, preferences, and social environment are changing how businesses reach people — without ads. We dive into agentic AI, AI-to-AI marketing, social intelligence, and how future...

What happens when AI becomes ambient—always present, always listening, always helpful? In this episode, we explore the future of ambient marketing through the lens of OpenAI and Jony Ive’s groundbreaking collaboration. Discover how multimodal AI, long memory, and smart hardware like Meta’s Ray-Ban glasses are converging to transform marketing from reactive to deeply personalized. Learn how brands...

How do you  actually  measure AR marketing performance? In this episode of Likely Marketing, Shiv dives deep into attribution models, KPIs, and tools to track the ROI of augmented reality campaigns. Learn how brands like Sephora and Warby Parker use AR to influence purchase behavior, reduce returns, and drive engagement. Discover 14 tools for AR measurement, explore different attribution models, a...

AR in marketing isn’t just hype—it’s here, and it’s transforming how brands connect with customers. In this episode of  Likely Marketing , Shiv explores the explosive growth of Augmented Reality (AR) and why it's becoming a must-have tool for marketers. Learn how platforms like Snapchat, Apple, Meta, and Google are fueling AR adoption, and discover how top D2C and B2B brands—like Warby Parker,...