Marla Sofer
Knowing Me, Knowing You
Knowing Me, Knowing You – The Podcast For The Future of Wealth Management The Knowing Me, Knowing You Podcast is where forward-thinking wealth managers, tech innovators, and engaged clients come together to explore the future of client discovery and engagement to drive growth. Through candid conversations with industry leaders, behavioral finance experts, and innovators, we uncover new ways to personalize advice, strengthen advisor-client relationships, and drive business growth. Whether you're an advisor looking to differentiate, a fintech leader shaping the future, or a client who wants mor...
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54. Tim Hamilton on how AI helps deliver Human-Centered Wealth Management for Entrepreneurs 17.03.2026 37:45
Tim Hamilton has spent nearly two decades helping builders - entrepreneurs, founders, and high-growth professionals - navigate the complex side of wealth. From managing concentrated assets to life-changing events like home purchases, new children, or business exits, Tim helps clients align their financial decisions with their values, psychology, and long-term goals. In this conversation, Marla and...
53. Shaun Williams Sailed the World and Came Back With a New View of Wealth 10.03.2026 34:11
Shaun Williams started his career in one of the fastest environments in finance, trading options on the Chicago Board of Options Exchange. Then he did something a little off script for someone in that world: he stepped away from the trading floor and went out to see the world, eventually reaching all seven continents…without flying! His travel changed his beliefs about money. He paid attention to...
52. Advisors Don’t Leave for Money Alone with Shelby Nicholl 03.03.2026 35:55
Most firms assume advisors leave for a bigger payout. That assumption is costing them. In this conversation, Shelby Nicholl shares what actually pushes advisors to make a move. Sometimes it’s compensation, but more often than not it is a slow drift from belonging, a lack of clarity about the future, or feeling undervalued despite driving revenue. Shelby sits at the intersection of where advisors a...
51. Jason Pereira: You Can’t “Move Fast and Break Things” in Wealth Management 24.02.2026 36:30
You cannot “move fast and break things” when you’re responsible for someone’s retirement, their kids’ education, or the business they built over 30 years. So why are so many advisors still borrowing playbooks from tech without asking what actually fits our industry? In this conversation, Jason Pereira pushes past the surface-level AI hype and gets honest about what changes and what doesn’t. Yes, l...
50. The Growth Unlock Advisors Ignore: Trading Efficiency for Effectiveness with Dr. Meg Lurtz 17.02.2026 25:54
Advisors are trained to solve technical problems, but most client relationships don’t strain at the technical layer, but at the emotional one. In this conversation, Marla sits down with behavioral finance expert Meghaan Lurtz, Ph. D., to explore the subtle difference between doing what’s efficient and doing what’s effective. Rules of thumb like the 4% withdrawal rate or six months of savings help...
49. From Mom's Checkbook to Rebuilding the Industry: Alex Potts on Human-Centered Wealth 03.02.2026 36:24
Clients walk into meetings informed now. They’ve read articles, run scenarios, and heard opinions from everywhere, yet many still leave unsure about what actually fits their life. That moment reveals where advice either deepens or flattens. In this conversation, Marla talks with Alex Potts, visionary CEO who scaled Loring Ward and Buckingham Strategic Partners to over $50B in assets, all while kee...
48. Context is The New Advantage in Wealth Management with Jim Roth 27.01.2026 29:54
Think about how often growth introduces distance in the client-advisor relationships. More clients, more systems, more noise, and suddenly the conversations feel thinner even when the service is strong on paper. Advisors rarely lose clients because of performance, but they often lose them if context slips through the cracks. In this episode, Marla speaks with Jim Roth, a longtime leader in wealth...
47. The Decisions That Make or Break an RIA Transition 21.01.2026 9:35
Whether you're acquiring a firm, merging teams, or preparing for succession, the thing that tends to crack first is trust. In this solo episode, Marla unpacks what really causes client relationships to weaken during transitions, even when deals are clean, teams are capable, and the messaging is polished. The first signs? Diminished engagement. Missed growth targets. Clients saying they’re fin...
46. A 3-Part Playbook for Advisors Who Want to Stand Out 13.01.2026 9:58
Every year brings new tools, new language, and new promises about growth, and last year was no different. Advisors adopted AI, expanded their services, and refined their processes, but many firms still felt a sense of sameness creeping in. The question became harder to avoid. If the offerings look similar, where does differentiation actually come from? In this solo episode, Marla shares a simple t...
45. The Emotional and Practical Reality of Life After an Exit with Sriram Gollapalli 06.01.2026 41:05
After an exit, money stops behaving like a simple scorecard and starts to carry a different weight, one that brings freedom and pressure at the same time. That tension runs through this conversation with Sriram Gollapalli, as he reflects on what it means to suddenly hold responsibility for capital, choice, and long-term consequences all at once. I That experience is exactly why he founded Long Ang...
44. This is Why Clients Don’t Hear Your Value with Kathleen Burns Kingsbury 30.12.2025 28:17
This episode will challenge everything you've been taught about pitching your services. It’s not about what you offer, but about how clients feel. If you’re still leading with your planning process, it’s time you realize that your clients don’t care…until you speak to their emotions first. If you've ever fumbled through the “what do you do?” question or watched a prospect's eyes gla...
43. This One Tool Changed How I Connect With Every Client with Emily Rassam 23.12.2025 35:43
Emily Rassam has spent nearly two decades listening to people talk about their money, their fears, their dreams, and the hidden stories that shape their decisions. Over time, she began to notice something: the most transformative part of planning had nothing to do with the spreadsheets or the calculation, but with the moment someone felt understood. That moment changed their comfort, their clarity...
42. Fintech’s Godfather on Rising Client Demands: A Conversation with Peter Renton 16.12.2025 32:00
Peter Renton, fintech pioneer, founder of Fintech Nexus, and host of the industry’s longest-running fintech podcast, has seen the space grow from peer-to-peer lending experiments into a force reshaping financial lives. But it was a personal moment of uncertainty, not a business milestone, that revealed what most advisors still miss. In this episode, Peter shares why behavior remains at the core of...
41. The Emotional Load Women Carry in Divorce with Tatiana Sunik 09.12.2025 33:54
Women walk into divorce with far more on their shoulders than the paperwork suggests. Many carry decades of family history, silent expectations, and an emotional weight that shapes the choices they make. Tatiana Sunik has spent nearly twenty years guiding women through some of their most vulnerable moments, and she understands how layered those decisions can be. She knows how easy it is for women...
40. The Future of Digital Identity and the Human Side of Trust with Jackie Shoback 02.12.2025 28:02
Jackie Shoback has had a front-row seat to some of the biggest inflection points in financial services, from scaling during the explosive growth years at Staples to leading digital transformation at Fidelity and TIAA during moments that redefined how we build trust with clients. Now, as co-founder and managing director of 1414 Ventures, Jackie is investing in the next wave: technologies that use d...
39. Aligning Health and Wealth: Five Pillars of Energy, Focus, and Purpose with Dr. Pat Boulogne 25.11.2025 25:31
Dr. Pat Boulogne has spent decades helping high-performing professionals realign their health with their purpose, because she knows it’s almost impossible to plan confidently while running on empty. In this episode of Knowing Me, Knowing You , she and Marla explore the powerful link between physical well-being and financial clarity, including the habits that strengthen every decision-making proce...
38. Why Investing in Women CEOs Is Smart Business with Patricia Lizarraga 18.11.2025 32:01
When Patricia Lizarraga started her career on Wall Street, there were zero women CEOs in the Fortune 500. Today, there are fifty. Progress is happening, but Patricia’s mission is to make it accelerate. As the founder and Chief Investment Officer of Hypatia Capital, she built the WCEO ETF to prove what the data already shows: companies led by women outperform their peers. Her journey is focused on...
37. A Mother’s Lesson That Changed Phil Weiss 11.11.2025 26:35
Phil Weiss never planned to become a life planner. He started his career in tax at Deloitte, helping corporations move money across borders, but after watching his own family struggle with financial hardship and loss, he realized that what most people need is support from someone who truly listens, rather than new strategies and products. Today, as founder of Apprise Wealth Management, Phil helps...
36. It All Starts with Asking the Right Questions, with Tony Steuer of the Get Ready Movement 04.11.2025 27:20
What if financial advisors approached their clients like doctors approach sick patients, with a goal of listening and understanding first, and only then moving on to diagnose and treat? It’s a movement that is catching on, and author Tony Steuer is here for it. In this episode, Tony shares why he started the Get Ready Movement, what advisors can learn from doctors, how the financial industry can b...
35. Louis Barajas is Helping the Latino Community Achieve ‘Financial Dignity’ 28.10.2025 36:23
The perception that financial planning is “just for rich people” hurts both prospects and advisors. With the help of AI and fintech innovators like Knomee, Louis Barajas believes financial planning can help underserved communities now more than ever. Louis did his dad’s tax returns in pencil when he was 15 because his father could barely speak English and didn’t know he needed to file taxes. After...
34. Alignment is in the Eye of the Beholder: A Conversation on Values-Based Investing with Nick Flores 21.10.2025 35:07
ESG —Environmental, Social, and Governance— is a dirty word. “Socially Responsible Investing” never really caught on. It’s enough to cause socially minded advisors and investors to throw up their hands. What’s next for advisors who want to provide clients with a values-driven option? In this episode, we sit down with Nick Flores, Partner at Capricorn Investment Group, as he explains how impact in...
33. Where Financial Planning & Psychology Overlap with Nathan Astle 14.10.2025 29:23
“I’m not a therapist, how can I help my clients work through their issues with money?” With the rise of behavioral finance and younger generations seeking more emotional support, this question is becoming more and more common among advisors. Enter Nathan Astle, founder of the Financial Therapy Clinical Institute. In this episode, we discuss Nate’s journey to becoming a financial therapist, why ad...
32. If We’re Going to Get It Right, It’s Now with Molly Weiss 07.10.2025 29:54
What do you get when you combine AI, the great wealth transfer, and more women controlling money than ever before? According to Molly Weiss, Group President of Wealth Management Platform at Envestnet, you get the perfect moment to transform how the financial industry operates and serves individuals. Molly is the first to admit that the next few years may feel a little scary, but she sees plenty o...
31. Happy Advisors, Happy Clients: The Key to Better Client Experiences with Steph Condra 30.09.2025 30:33
What if larger financial firms sought to understand their advisors the way advisors seek to understand their clients? Steph Condra shares how this approach has landed Wellington-Altus the top spot on the “Top-Rated Investment Dealer in Canada” list six years in a row. As the Chief Experience Officer at Wellington-Altus, Steph walks us through how their advisory discovery process mirrors their cli...
30. The 2 Greatest Differentiators in Financial Planning Today: Pat Sweeny, Co-Founder of Symmetry Partners and Apella Wealth, on What Sets Firms Apart 23.09.2025 32:20
In 1993, Pat Sweeny decided he wanted to be a different type of advisor. Rather than focus on his commission and selling mutual funds, he founded an RIA that was focused on financial planning and helping clients understand how to be more successful investors. Little did he know that three decades later, his RIA would be managing more than $8 billion, and financial planning and behavioral finance w...
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