Rick White
Just One Thing
Get every week started with Just One Thing to improve your business, better service your customers and watch your bottom line grow and grow! All in just 10 minutes or less!
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Episode 107 - The Statistics of Reviews for Auto Repair Shop Owners 22.06.2023 5:30
Let’s talk about something you just can't afford to ignore anymore. Reviews were something you've wanted to have or a nice to have. Or they were something you really didn’t want to know about. You didn’t want to know what they were thinking about and don't want to deal with it. The ‘ol head and the sand thing, doesn’t work. Reviews are something you can't ignore anymore. I’ll share with you...
Episode 106 - Why You’re Not Getting Those Reviews for Auto Repair Shop Owners 15.06.2023 5:38
In this episode, I’ll talk to you about reviews. We all want client reviews, don't we? But why are your reviews so anemic? Most of the time reviews are an afterthought. So, let’s talk about some of the reasons why you don't get the reviews that you could and should be getting right now. Listen along for 4 reasons why you aren’t getting those reviews!
Episode 105 - Your Focus is Being Stolen for Auto Repair Shop Owners 08.06.2023 7:15
I've been talking about focus lately. I hear shop owners, clients, and non-clients alike, tell me, “Rick, I have a problem with focus. I just can't do it.” You are blaming yourself for your focus deficit. But it's not your fault. I don't want you to blame yourself for this anymore. It's being stolen. That's right. Your focus is being stolen. Let me explain.
Episode 104 - The MUSTs to Keep Your Focus for Auto Repair Shop Owners 01.06.2023 6:33
Today I want to talk to you about your MUSTS. There are some things that you MUST take care of to create and keep your focus. In this Podcast Episode, I’m going to give you two ways that can help out! So press play and listen along.
Episode 103 - The Difference Between Thinking vs Focusing for Auto Repair Shop Owners 25.05.2023 6:34
What I want to talk about is the mistake that a lot of people are making. Over the last week or so, I've been talking about focus. Since then, a lot of shop owners tell me that they think about their business all the time. I have to respond by saying that thinking about your business is not the same as focusing. This is the mistake. Why? When you're thinking about the business, you're doing usuall...
Episode 102 - YOU MUST Believe for Auto Repair Shop Owners 18.05.2023 6:15
Once you understand where it is you wanna go, you have to believe in it. If you don't believe in where you're going, you won’t give it your focus. You won’t pay attention to it because you don't believe it's there. Listen along to hear a little pep talk on how believing will help you.
Episode 101 - Where Focus Goes, Energy Flows for Auto Repair Shop Owners 11.05.2023 6:26
My topic for today is FOCUS. And why is that important? Believe it or not, every part of your success starts with FOCUS. Here in lies the problem. Goldfish have a longer attention span than we do. It's the truth. They've studied it. A goldfish has an attention span of nine seconds. Our human attention span is under seven seconds. Everything revolves around what you pay attention to. Are you paying...
Episode 100 - Profit Isn’t Dirty, It’s an Abundance for Auto Repair Shop Owners 04.05.2023 8:30
In this episode, I’ll talk about accidents in your shop happening right now. Let’s talk about how your Net Profit is merely an accident. Look at your P&I. You have Sales minus Cost equals Gross Profit. Then subtract your Expenses which leaves you with your Net Profit. My problem is that net profit is a left over. It's a scrap. Whatever you get is merely by accident. I'm sick...
Episode 99 - The Curse of Knowledge for Auto Repair Shop Owners 27.04.2023 6:34
Please listen to what I have to say today. It will challenge you. Why do we have a problem with our mindset? Let me explain. There's this thing called the Curse of Knowledge that kind of kicks us in our butt in a few different ways. Be sure to press play and listen along so you can avoid these kicks in the butts!
Episode 98 - It’s What You Collect That Matters for Auto Repair Shop Owners 20.04.2023 6:02
Your Effective Labor Rate is one of your silent profit killers. Many shop owners think their labor rate is what they post, but it's not. It's what you collect that matters. But how do you get on top of this? You need CLARITY. You must know what it is and what it should be so that you can begin to get better. To hear two issues that may be keeping you back and how to correct them you will need to p...
Episode 97 - We Don't Want to Work for Free for Auto Repair Shop Owners 13.04.2023 7:18
In this episode, I’ll talk about the dangers of going after 25% off on labor. There are some potholes to be aware of. Press play to listen along!
Episode 96- The FIVE Important Numbers for Auto Repair Shop Owners 06.04.2023 5:54
One is the loneliest number, right? It seems like everyone is obsessed with ARO or Average Repair Order. While it's an indicator, it's not very accurate. What do I mean by that? You can have a couple of really big jobs that will artificially inflate your average repair order number, and give you the false sense of things getting better. There are so many more important numbers. Keep listening as I...
Episode 95 - The How-Tos on Modifying for Auto Repair Shop Owners 30.03.2023 8:01
In this episode, I’ll finish working with your spouse. Remember, this works for your partner and even other team members. So, today is about modifying. What do I mean by that? Modifying is when you shoot for a goal and you don't hit it. You must step back and not do what most people do, which is get angry, frustrated, and lash out at each other. It’s amazing how many of us treat ourselves an...
Episode 94 - The Four Components to Connections for Auto Repair Shop Owners 23.03.2023 9:25
I’ve recently been talking about working with your spouse or significant other. Today what I want to talk about is probably one of the most important things you will need to do to be successful not only in business but in life in general. This is one you won’t want to miss!
Episode 93 - Foundational Building Blocks for Auto Repair Shop Owners 16.03.2023 6:44
I work with a lot of clients who are a husband-and-wife team. One of the things I work hard at is getting them to work better as a couple. Previously, we talked about goals. We talked about how important it was to have goals that you both believe in. And what's amazing about that is when a husband and a wife, or a significant other, or a partnership have the same goal, it brings them closer....
Episode 92 - Create a Shared Outcome for Auto Repair Shop Owners 09.03.2023 6:06
I’ve been talking about working with spouses, lately. That can be a real challenge, can't it? In this episode, I will talk about what you can do to make a difference. The key is to have an outcome. The key to succeeding as a couple is to identify an outcome that gets you excited to get out of bed in the morning. Something where you both feel amazing because you both are working toward something ea...
Episode 91 - Working With Your Spouse for Auto Repair Shop Owners 02.03.2023 6:39
In this episode, I want to talk about working with your spouse. I think this is an important subject to to talk about because about 70% of the coaching that I do is with couples. I’ll talk from the male perspective because that's what I'm familiar with. It can be frustrating but it can be one of the most rewarding experiences you’ll ever have! So press play and listen along.
Episode 90 - Using the Right Labor Rate to Calculate Profit for Auto Repair Shop Owners 23.02.2023 5:35
You know, we've been talking about labor rate. In this episode, I’ll talk more about the frustrating part of setting your labor rate. And that is when you put a profit model in place and you don't hit it. The reason is that you're not using the right labor rate. Listen as the info I share may be why you aren’t hitting your profit models.
Episode 89 - The 4 Numbers Needed to Set Your Labor Rate Properly for Auto Repair Shop Owners 16.02.2023 6:24
I’m going to talk about four numbers, today, that you need to know to set your labor rate properly. Yes, it sounds simple but this is a podcast episode you are going to want to listen to as I cover each one!
Episode 88 - Four Areas that Make You Different From Your Competitors for Auto Repair Shop Owners 09.02.2023 8:00
In this episode, I will talk about one of the things that are keeping you from charging the appropriate labor rate that you could and should be charging to take care of your team, and take care of everything. It’s all about differentiation. You need to be able to answer this one question as a prospective client. “Why would I drive by three of your competitors to do business with you?” Listen along...
Episode 87 - Calculating Your Labor Rate for Auto Repair Shop Owners 02.02.2023 6:53
Today’s episode is about what's driving you when it comes to your labor rate. When I ask the shop owner, “Hey, here's a part, it costs this much. What are you gonna sell it for?” They have a calculation. They have a mathematical equation that they use to determine the selling price of that part. But when I ask that same shop owner, “How do you figure out your labor rate?” I typically hear, one of...
Episode 86 - What is the Best Pay Plan Option for My Team for Auto Repair Shop Owners 26.01.2023 7:16
In this episode, I will talk about pay plans. I’ve heard for years about this age-old battle about flat rate, hourly, and salary wages while wondering which is best. So let's take the mystery out of it once and for all.
Episode 85 - Feeling Like You Should be Paying More for Auto Repair Shop Owners 19.01.2023 7:47
We've been talking about pay plans and increases and when to do them. I can't tell you the number of shop owners that I talked to that have problems with what they're paying people. And it's not that they're paying them too much. The battle is this. Maybe you feel like you should be giving a raise. Maybe you're saying, “It's been a few years and I really haven't done much.” Or maybe they're asking...
Episode 84 - It’s Not Always the Money Making Your Team Leave for Auto Repair Shop Owners 12.01.2023 7:14
Today I’ll talk about why your employees or your team members leaving. The mistake you are making is you think they are leaving to get more money somewhere else. Well, money is a concern. You want to make sure you are in the top echelon as far as compensation goes. Make sure you know what's going on around regarding compensation and benefits. Listen to this podcast as I give you reasons why they&n...
Episode 83 - Take the Fear Out of Giving Raises for Auto Repair Shop Owners 05.01.2023 6:45
Today I’ll talk about raises. You are in a situation where you're reacting. I don't think you're consciously aware of the turmoil going on in the industry. And one of the things we need to talk about is the reaction. It's coming from a place of fear. It's coming from wondering if you can afford it. You may ask yourself, “should I give them a raise? How much should I give them?” It creates worry an...
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