Shorty Awards
It's No Fluke
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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E139 Bridget Lohrius: Not panicked but prepared 03.03.2025 44:55
Bridget Lohrius is the Founder and CEO of SANDWINA , a full-service leadership consultancy and coaching company on a mission to unlock growth for progressive organizations and their people. For more than 20 years, Bridget has coached c-level executives from some of the world’s largest and most recognizable brands, including Ulta, Walmart, McDonalds, CVS, Mars Wrigley, Lockheed Martin, Follett, an...
E138 Jacklyn Dallas: "What would this look like if it went well?" Reasons for tech optimism 28.02.2025 46:21
Jacklyn Dallas started making tech explainer videos for her grandma as a 13-year-old on YouTube and has built a wildly popular channel, NothingButTech , that educates and excites people about technology through deeply researched, high-energy explainers and field shoots with industry leaders and CEOs like Tim Cook and Sundar Pichai. She also guest lectures on tech and YouTube at Cornell, MIT, and r...
E137 Danielle Wiley: Why oddly specific requests are on the rise 26.02.2025 38:49
Danielle Wiley is the founder and CEO of Sway Group , an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food b...
E136 Lisa Welborn: How to be great at marketing for good 25.02.2025 38:29
Lisa Welborn, Director of Media at Civilian , has over 15 years of expertise in crafting data-driven media plans that effectively reach and influence target audiences in the unique places and spaces they frequent. Lisa led the media planning and placement for the Live Beyond campaign, winning Media Planner of The Year. Her strategic approach, particularly in understanding the unique Social Determi...
E135 Kamp Grizzly's Secret to Disruption is Always Looking Forward 19.02.2025 44:18
Dan Portrait is Kamp Grizzly’s Chief Creative Officer and founder. Portrait’s artistic upbringing in Portland’s hotbed of subcultures, music and film during the early 90’s helped to shape the young creative’s approach to founding and running Kamp Grizzly, one of the most accredited and forward-thinking creative agencies, known for blurring the lines between advertising and entertainment. Portrait’...
E134 Nycole Hampton: The most important thing you can be is curious 18.02.2025 39:45
Nycole Hampton is a results-driven senior marketing leader with two decades of experience in integrated marketing and brand strategy, including 13 years in leadership roles. At her core, she is a builder—of brands, in-house teams, global agency practices, marketing frameworks, content engines, and full-funnel strategies that drive measurable results. Throughout her career, Nycole has worked with...
E133 McKinney's Little Caesars Ad Raises More Than Eyebrows 13.02.2025 44:10
The ad that has everyone saying, "whoa." Lyle Yetman | Co-CCO The best thing that ever happened to Lyle’s advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master’s at the VCU Brandcenter, Lyle left his Boston roots, moved out west, and started his career at BSSP, where he worked on MINI, Chipotle, an...
E132 Amy Widdowson: Everyone has a story worth telling 12.02.2025 52:50
In nearly two decades in the communications field, Amy Widdowson has guided organizations through inflection moments and critical public relations challenges, with work across executive visibility, messaging and storytelling, thought leadership, and crisis management. Prior to her role as VP Communications at Medium, she spent over ten years agency-side in both corporate and public affairs leaders...
E131 Cheryl Toussaint: From Borrowing Sneakers to Building Olympians 10.02.2025 40:20
Growing up in Brooklyn with modest means, Cheryl Toussaint knows first-hand how sports can change the direction of one’s life. After discovering a local track meet by chance at age 12, she ran her first race in a pair of borrowed sneakers and went on to earn the silver medal in the 1972 Olympic Games, even after an early mishap forced her to run with only one shoe! Now, Cheryl has turned her lifel...
E130 Andy Lambert: The heart of marketing is always... 06.02.2025 52:29
Andy Lambert is a serial entrepreneur with a proven track record of building and scaling successful software businesses over the past 12 years. As a founding member of ContentCal, a social media marketing platform, he helped grow the company from inception to acquisition by Adobe Inc. in 2021, raising $10M in funding and serving thousands of customers globally. Andy is passionate about education a...
E129 Foram Mehta: Meet Ally, The Chatbot That Does Way More Than Answer Questions 03.02.2025 28:22
Foram Mehta is a leader in the social impact sector with over 13 years of experience driving initiatives in sexual and reproductive health, gender equality, and youth empowerment. As the Global Partnerships Manager at Women First Digital, Foram has spearheaded innovative solutions to address access gaps in abortion care, contraception, and digital security, particularly in underserved regions like...
E128 Keith Bendes: Creator campaigns can fuel the entire marketing engine 30.01.2025 42:44
Labeled a leading voice in the intersection of marketing and technology by Forbes, Keith is the Vice President of Strategy at Linqia , the leading influencer marketing agency for enterprise brands. Keith also co-hosts the renowned Creator Economy Live podcast, is a contributor for Forbes on influencer marketing, and speaks at conferences around the world on the topic of the creator economy. Keith...
E127 Emma Lehman: Knowing when to go down the rabbit hole 27.01.2025 49:59
Emma Lehman is an independent podcast producer, investigative journalist, researcher, and scriptwriter. She produced, wrote, and hosted Gooned , a multi-award-winning limited-series investigative podcast about the Troubled Teen Industry, and is also the creator of the Texas Twiggy podcast. She graduated from UCLA in 2022 with a B.A. in English and minors in Global Studies and Professional Writing....
E126: Why The Colab Built The Anti-Agency 21.01.2025 51:01
Ashley Mann is a seasoned communications and PR professional with 15 years of expertise in B2B and B2C technology. Her experience spans both agency and startup environments, where she has honed her approach to strategic communications. As co-founder of The Colab, she partners directly with high-growth companies to uncover and amplify their core mission. Ashley brings a unique perspective shaped by...
E125 Megan Hueter: Why pedal uphill when you can use an eBike? 16.01.2025 47:49
Megan Hueter is the strategic leader of MikeWorldWide ’s digital practice and the managing director of the social and influencer agency Everywhere , with 15+ years of experience leading digital and social media strategy for both B2B and consumer brands such as Deloitte, Nikon, FanDuel, Subaru, Whole Foods, YETI and more. She has a wide range of industry experience that cuts across large-scale digi...
E124: Nicole Emerick: Why every good campaign starts with trust 14.01.2025 48:16
Nicole Emerick went from commercial banker to blogger to Fortune 100 social media director. With experience as a creator/entrepreneur, agency lead and client side social media leader, Nicole has a unique perspective on using social media to drive and sustain business growth. Outside of work, Nicole enjoys coaching leaders on building standout personal brands.
E123 Smile Train: The one thing any business can learn from our Nonprofit of the Year 10.01.2025 32:44
Brandon Lawson is a nonprofit communications specialist based in New York City and currently serves as the Director of Content Strategy at Smile Train , the world’s largest cleft charity. With over 20 years of experience, Brandon has dedicated his career to helping organizations craft compelling narratives, engage audiences, and achieve their financial goals. Check out his team’s multiple Shorty a...
E122 Jenny Hoyos: Can you make anything go viral? 03.01.2025 43:38
Jenny Hoyos has mastered the art of making anything go viral, amassing over 6M subscribers and 2B views. Through her group coaching program, she’s helped thousands of creators replicate her success too. You can learn more at ViralShortsClub.com And what you learn very quickly is that Jenny is building for the long term and putting the same amount of detail into this business than a CFO at a Fortun...
E121 Kathy Eldon: How to find inspiration in 2025 31.12.2024 36:41
Kathy Eldon has worked as an award-winning film and television producer, best-selling author and journalist in England, Kenya and the United States. In 1998, Kathy and her daughter, Amy, launched Creative Visions Foundation, inspired by the life of her son, Dan Eldon - Reuters photojournalist, artist, and creative activist. Creative Visions, a United Nations non-governmental organization, has he...
E120 Troy Clarke: Apologies in Advance 27.12.2024 38:12
You may have seen your favorite creators apologizing in advance for sponsored posts during the holidays. Troy Clarke gives a great breakdown on how to fix that for the brand, the creator and the consumer. Troy is a seasoned brand advocacy consultant at Duel , specializing in helping some of the world’s leading fashion and beauty brands harness the power of their passionate advocate communities. Wi...
E119 Kyra Knox: A Career Pivot, Risks Worth Taking and Becoming Producer of The Year 23.12.2024 34:29
Kyra Knox is an award-winning director who understands the power of storytelling. Her work has been featured in Deadline, The Hollywood Reporter, NPR Morning Edition, Axios, Filmmaker Magazine, and more. Driven by a passion for storytelling, Kyra transitioned from a full-time job to pursue directing. Her directorial debut, the award-winning feature documentary " Bad Things Happen in Philadelphia ,...
E118 Scott Fisher: The next (and biggest) growth space for top creators 19.12.2024 49:25
Scott Fisher, Founder and Chairman of Select Management Group , is an early innovator in the creator economy. Since founding Select in 2010, Scott has transformed it into a leading talent management firm, championing digital-first creators and producing award-winning content. His forward-thinking approach has pushed Select to the forefront of media, entertainment, and commerce, making it a powerfu...
E117 Doug Busk: The Role of Humor in Marketing 13.12.2024 51:38
Doug Busk brings a builder’s perspective to marketing transformation based on a career that spans global brand product marketing, higher ed, and political organizing. Currently, he’s advising Google on their brand social media approach. While leading marketing at Emory, Doug multiplied the university’s share of voice via social through the first phase of the pandemic --- catapulting it from 12th...
E116 Laura Macdonald: Hotwire's bold, data-driven vision for growth 11.12.2024 43:03
Laura Macdonald is Chief Growth Officer for Hotwire , leading the organization’s global business development, marketing and innovation teams, as well as consulting with top global technology clients including Palo Alto Networks, Samsung, Sony, Siemens and eBay. Under her leadership, Hotwire’s innovation team has launched a series of technology solutions from data-driven insights to measurement das...
E115 Misha Brown: A Quick Rise, "The Big Flop" and How to Keep and Audience Consistently Engaged 05.12.2024 39:00
Misha Brown is a true entertainment powerhouse excelling as a creator, podcast host, comedian, actor and accomplished musician. Having a knack for captivating audiences he shot to notoriety on TikTok , gaining over 1 million followers in less than a year. USA Today named him one of their “TikTok Comedians to Watch” and said his comedy is “equal parts bite and heart”. Misha doubled down on his mete...
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