Innovating Enrollment Success

First-generation college students are an important audience for all kinds of institutions, and websites are the number one platform for the college-decision process. Are enterprise websites meeting the needs of these students? Paskill’s Lead UX Strategist Kelly Kautz answered this question through her yearlong research effort, surveying 200+ first-generation college students.  This episode address...

There is no denying the power of video, especially its power on teens – it’s visual, emotional, interactive, and it’s the content that resonates most with this demographic.  But what makes a video dynamic and how can it best align with your paid media efforts?  An associate creative director, video hailing from Austin and NYC and a higher ed paid media account manager representing colleges and uni...

During the 2020-21 school year, more than 60% of students met the criteria for one or more mental health conditions, such as major depression and anxiety disorder – an increase of 50% from 2013. Universities like Temple are expanding mental health services as demand increases. Marketing materials for higher ed institutions should convey not only services for students but set an inclusive and carin...

As teens use TikTok more than Google and launch their own college search process online, higher ed marketing must appear not only memorable, but authentic. ‘Lo-fi’ content (short for ‘low-fidelity’), continues to engage teen demographics in campaigns, with higher ed institutions now employing this style strategically.  Creative Director Brian Kelley and Associate Creative Director Frank Delaney  d...

Since COVID-19, website users, especially teens, have experienced high volumes of cognitive load. How enterprise websites are designed should consider ease of use as well as the vulnerabilities of prospective college applicants. VP of Interactive Ryan Pudloski, who has overseen the builds of dozens of higher ed websites joins Senior Digital Art Director Zac McGroarty, former Temple University Crea...