Innovate & Elevate with Fractal

As a startup founder, you’ll tend to lean on mentors coaches and consultants for business advice. However, what’s the difference, is one more important than the other. Should I be paying for one or all these different people to help me in my business? Moreover, how can any or all of these people help me to avoid marketing tactics? Is that focusing on the marketing strategy that the hol...

UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others. Or to put it another way, this is the content your customer produce about your business. As a...

UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others. Or to put it another way, this is the content your customer produce about your business. As a...

SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast: https://moz.com/beginners-guide-to-seo https://ahrefs.com https://www.semrush...

SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast: https://moz.com/beginners-guide-to-seo https://ahrefs.com https://www.semrush...

On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital. Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world. On the episode we cover a range of topics including: * Brand bidding* competitor bidding* keyword funnels* w...

On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital. Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world. On the episode we cover a range of topics including: * Brand bidding* competitor bidding* keyword funnels* w...

Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling . Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets. Matthews’ relentless thirst for knowledge and his ability to apply...

Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling . Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets. Matthews’ relentless thirst for knowledge and his ability to apply...

If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI? On this episode, I chat with Warren Prasek from Connect Develop You can also check out Warren&#8217...

If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI? On this episode, I chat with Warren Prasek from Connect Develop You can also check out Warren&#8217...

CRO – Conversion Rate Optimization with Luke Chapman Covering topics including: * Simple A\B split testing * Heat Mapping – including crazy egg, hotjar * Clear Call to actions * optimizing and creating a fictionless conversion process * Landing page optimization – Google Optimize, VWO, Optimizly * What are the key areas of a page to optimize * Getting the Simple parts of CRO right Episode Tr...

CRO – Conversion Rate Optimization with Luke Chapman Covering topics including: * Simple A\B split testing * Heat Mapping – including crazy egg, hotjar * Clear Call to actions * optimizing and creating a fictionless conversion process * Landing page optimization – Google Optimize, VWO, Optimizly * What are the key areas of a page to optimize * Getting the Simple parts of CRO right Episode Tr...

What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ? What about Nike‘s “crazy women” ad? Why is one ad, so much better than the other? “To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”...

What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ? What about Nike‘s “crazy women” ad? Why is one ad, so much better than the other? “To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then create content that’s in line with that.”...

Are you paying attention to your Instagram engagement ratio or just the number of followers you have? In this week’s podcast, I chat with  Gabbi Johnston  about how to use Instagram to promote your business. You can listen to the full episode from this page Find out more about  Gabbi’s Instagram management services here Or just follower her on Instagram he...

Are you paying attention to your Instagram engagement ratio or just the number of followers you have? In this week’s podcast, I chat with  Gabbi Johnston  about how to use Instagram to promote your business. You can listen to the full episode from this page Find out more about  Gabbi’s Instagram management services here Or just follower her on Instagram he...

On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer . We cover why modern copywriting is for an active reader, and what an active reader is The importance of making your content searchable How modern copy is clickable & scrollable and accessible and why to write to a persona and make your copy personal Did you know you can make visually intimidating copy...

On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer . We cover why modern copywriting is for an active reader, and what an active reader isThe importance of making your content searchableHow modern copy is clickable & scrollable and accessibleand why to write to a persona and make your copy personal Did you know you can make visually intimidating copy? I...

This episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics . You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher. * Right Audience at the right time * Channel Specific content marketing * Equipment needs for your content production * Timing your content and funnel positioning * the rise of video content and IGT...

This episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics . You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher. * Right Audience at the right time * Channel Specific content marketing * Equipment needs for your content production * Timing your content and funnel positioning * the rise of video content and IGT...

Just get my business listed in the newspaper.… but do you even want to be in the newspaper? In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations. * How should you hire someone to help you out with PR * What is the focus of the journalist? *...

Just get my business listed in the newspaper.… but do you even want to be in the newspaper? In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations. * How should you hire someone to help you out with PR * What is the focus of the journalist? *...

Startup founders are flocking to the LinkedIn social network because they are seeing amazing engagement and destroying large brands that hide behind company pages. In this episode with Mireille I discuss the best ways you can use LinkedIn to gain maximum reach. Mireille is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and an award-winning entrepreneu...

Startup founders are flocking to the LinkedIn social network because they are seeing amazing engagement and destroying large brands that hide behind company pages. In this episode with Mireille I discuss the best ways you can use LinkedIn to gain maximum reach. Mireille is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and an award-winning entrepreneu...