Inner Sircle

Once again advocating that you dont sleep on community management. 16.05.2023 4:02 ↓

On this episode, I am once again advocating not to sleep on community management.

POV: You need lifestyle shoots at least 1x per year. 16.05.2023 3:54 ↓

On this episode, I talk about why you need lifestyle shoots at least 1x per year.

If you know you need content, then make sure you stay committed to creating it CONSTANTLY. 09.05.2023 4:35 ↓

On this episode I say: If you know you need content, then make sure you stay committed to creating it CONSTANTLY.

Rant on the need for paid social. 09.05.2023 3:02 ↓

On this episode, I do a little rant on the need for paid social

Rant on how to think about community management. 03.05.2023 3:02 ↓

On this episode, I rant on how to think about community management.

Make sure you know what your goals are before making a call on your overall social media strategy! 03.05.2023 4:00 ↓

On this episode, I implore brands to know what their goals are before making a call on their overall social media strategy! They differ based on the desired outcome AND/OR they have different manifestations at different touchpoints.

Rant about the need to support Retail 27.04.2023 4:26 ↓

On this episode, I rant about the need to support Retail

Dont let data analysis ruin your social media efforts! 19.04.2023 4:20 ↓

On this episode, I implore brans not to let data analysis ruin their social media efforts

Advocating for social media "surprise and delights" 17.04.2023 3:41 ↓

On this episode I advocate for deploying more "social media surprise and delights:

Streamline your social media efforts and break down all silos! 17.04.2023 4:00 ↓

On this episode, I advocate for brands to streamline their social media efforts and break down all silos!

POV: Facebook Reels. 11.04.2023 2:44 ↓

On this episode, I offer up a POV on Facebook Reels.

Once again advocating for YouTube Shorts. 11.04.2023 2:50 ↓

On this episode, I am once again advocating for YouTube Shorts. This is as a platform in general AND as a nice alternative solution to TikTok, should ie get banned.

TikTok Alternatives: Lemon8? 03.04.2023 2:46 ↓

On this episode, I talk about TikTok Alternative: Lemon8

TikTok Alternatives: Triller? 03.04.2023 3:01 ↓

On this episode, I talk about a TikTok Alternative: Triller

Pay attention to (and borrow from) other brands deploying similar tactics. 29.03.2023 2:55 ↓

On this episode, I encourage brands to pay attention to (and borrow from) other brands deploying similar tactics.

Quick update on my POV on the (potential) TikTok ban 29.03.2023 3:33 ↓

On this episode, I offer a quick update on my POV on the (potential) TikTok ban

So, you got on Retail shelves, now what? 17.03.2023 5:00 ↓

On this episode, I talk about what happens after, you got on Retail shelves. Brands need to really have a plan in place for moving product off of those shelves and into people's carts.

Promoting - In App Boosting on Instagram 17.03.2023 3:22 ↓

On this episode I talk about In App Boosting on Instagram

You need content of all types on social... 14.03.2023 3:21 ↓

On this episode, I talk about how you need content of all types on social...

POV: You cant just turn off social media 14.03.2023 5:01 ↓

On this episode, I talk about why you cant just turn off social media as a brand.

Social media and storytelling are not nice to haves, nor something you can or should just "turn off". 07.03.2023 4:28 ↓

On this episode, I talk about how social media and storytelling are not nice to haves, nor something you can or should just "turn off".

POV: Do not sleep on CM work in your Meta Ads. 07.03.2023 3:31 ↓

On this episode, I encourage brands to not sleep on CM work in their Meta Ads.

Advocating for more vertical style, in Retailer content. 01.03.2023 3:32 ↓

On this episode, I am advocating for more vertical style, in Retailer content.

Take advantage of Expo West energy 01.03.2023 3:36 ↓

On this episode, I just encourage brands and marketers to listen up and take advantage of all of the Expo West energy in the coming weeks.

TikTok Provides New Insights into Best Performing Products, Based on Ad Content 22.02.2023 3:00 ↓

On this episode, I share insights on how TikTok is providing insights into best-performing products based on ad content.  I reference this article .