In Camera Podcast

Is there a 100% risk-free process of selecting a vendor for your law firm? No. Even when you only consider working with vendors that have been recommended to you by people of your network, you still cannot know for sure if they will be the right fit for your law firm or even available to help. So what should lawyers and practice managers do when they need to find a marketing agency or other kind o...

Atty  McDonald Worley  joins us for a behind de scenes conversation on the most and least talked about Mass Torts in 2020 so far. Don, shares what led his law firm to recently open a new office in Fort Lauderdale, what do the recent talcum powder and RoundUp settlements mean, and why is the momentum that Zantac is having justifiable. We also talk about the first wave of claims coming up...

Catastrophic injury cases are don’t present themselves every day. When they do, you know that this can be a career-changing opportunity for your law firm, but first, you have to navigate the complexities of your clients' injuries long-term consequences. Luckily there are life care planners. Kelly Campbell  from  CARDINAL LifeCare  joins us for a conversation about having the right p...

For the past year, Google has been testing Local Service Ads in two markets for two practice areas. And while there has been a wide range of opinions on the effectiveness of  local service ads for law firms , Google at the end of July rolled this new type of campaign at national level and for most practice areas. Now that is has been a few weeks since the release of the much anticipated LSA c...

Every year at the beginning of August, hundreds of thousands of riders gather in Sturgis, South Dakota, for a 10-day motorcycle rally. This year amid a pandemic Sturgis still took place, and like every other year, this year the American Association of Motorcycle Injury Lawyers, otherwise known as Law Tigers was there On this exclusive conversation, recorded live from Sturgis,  Ari Levenbaum ,...

The markets wait to see who and whether someone (Microsoft, Twitter?) will acquire TikTok's US operation, a video streaming social media app from the Chinese technology developer Bytedance. Facebook is yet again playing its usual move of introducing yet another feature, identical to that of another social media app, Instagram Stories ⇔ Snap. Enter “Instagram Reels. In this week’s conversation, we...

When COVID-19 first started, most law firms experienced a sharp decline in business levels, but after a few weeks, many were surprised to see that new cases were signed, and in some cases, there was an increase in business levels.  This week we were joined by  Tom Paci  Director of  Ngage Live Chat , to discuss what they have seen behind the scenes in regards to website traffic...

Going from not knowing where your next case is coming from to becoming the biggest personal injury law firm in your market in under ten years is an impressive accomplishment. But what is even more remarkable is doing it without losing your values and principles along the way. Atty  Michael Morse  and  John Nachazel , from Mike Morse Law Firm, joined us for a conversation about their...

or many law firms, having a cloud-based solution integrated on their operations was considered unnecessary; a distraction to the traditional way law firms were supposed to be managed and run. Then COVID-19 happened. As law firms continue to adapt to working from home, video conference hearings and managing a team remotely, many law firms are starting to look for solutions that can help not just wi...

While we continue to face the threatening presence of Covid-19, many law firms are starting to realize that WFH (working from home) will no longer be temporary. But is your law firm adequately protected to operate remotely without compromising your business and clients' data security? Grace explains the different cybersecurity threats your law firm can be exposed to and basic principles you and yo...

July is finally here (what happened to May?) and a new initiative that wants Facebook to stop spreading misinformation. Should your law firm be part of this movement, and what options do you have? In the second part of our conversation, Grace explains what late June’s Johnson and Johnson talcum powder settlement means for this mass tort, and why it changed its course. Also, other products that lis...

In this week’s conversation Grace and Liel discuss the latest RoundUp 10 billion settlement, and how the news has been received amongst the Mass Torts community.  We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space for some law firms. And why joining hund...

In this week’s conversation, Grace shares a recent presentation that Persist Communications put together, along with other Mass Tort experts for MTMP Connect webinar series. Grace shares in-depth insights on how Mass Torts are identified in the first place and the extensive process that has to take place before a Mass Tort gets reviewed by the “Blue Ribbon” panel of judges. Are recalls necessary t...

t's not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why. Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the platform will be getting within the next few months, could be the best...

In this week's conversation, we explore the 10 Mass Torts you must know about in 2020. Whether you are experienced in marketing and handling mass torts - or you are just getting started, this conversation will give you insights into what is gaining momentum, what keeps going strong, and what is already out. Liel, explains how to decide on a digital strategy to generate leads for each type of mass...

One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to their website to stand out from the competition. Ryan Klein  from Market My Market joi...

In this week’s episode Grace and Liel finally get to have a conversation about data mining and marketing automation. But before that, they check in on how the economy’s reopening has influenced their marketing activities and operations. On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged with all your existing clients and new leads in an o...

Creating a compelling and converting mass tort marketing strategy is only part of the equation. The journey that starts when a lead converts until it gets signed is long and complex, one that requires thorough planning and discipline. Mark Olson  and  Alan Frankel  from  Adwire Media  joined us for a conversation about mass torts marketing and the importance of having an e...

If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike. Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry in its first week. They talk about where law firms are gaining and losing visibility in r...

Donna Devita  and  Jenny Levine  joined Grace and Liel for a conversation about building a brand through community outreach. Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional materials that make a...

Every year attorneys and legal marketers look forward to Mass Torts Made Perfect (MTMP). It's one of a kind event where both big industry players and novices get to share two and a half days of intense conferences and social gatherings with one common goal: Growth and diversification. But like many other events, MTMP's spring edition was postponed, but that doesn't mean that Mass Torts are losing...

For this week's conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney,  Michael Morse . Mike, as he is widely known by anyone in Michigan who doesn't live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for when "fires" emerge. Mike tells us what made his team pr...

Remember a month ago when we suggested that you should wear your office clothes, including shoes now that you are working from home? Eh, did you follow our advice? It's been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have a conversation about what we have learned so far. Our conversation starts...

What you should be writing about and how you should do it is at the center of this week’s legal marketing conversation as Alex Valencia, Co-Owner at WeDoWebContent.com, join us for a chat on content marketing. Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see in your content. Whether you are writing a practice area page or you are entertaining...

Jason Hennessey , from  Hennessey Consulting , an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation. Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get links for your website.  From Goog...