Imperfect Marketing

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with Berlyn , founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you , this conversation is full of practical insight...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Shayna Davis , host of The Influence Economy , to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger opportunities, and turn influence into profit. Shayna shares her journey of podcasting for over five years, growing her show into the top 3% of all podcasts wor...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI. Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. T...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution. We explore:...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively. Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss: The Evolution of Podcast Advertising How podcast ads connect...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing . We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams. Alex shares how her career evolved from writing grants at a nonprofit...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Zack Zeller , an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well. Zack shares how his journey began by accident, sending daily emails to support his college’s fitnes...

Send us Fan Mail In this episode of Imperfect Marketing , I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools and workflows. What used to feel overwhelming and time-consuming has become streamlined, consistent, and—dare I say—fun. We explore the common mistakes most people make when creating presentations, why AI is a game-changer, and the exact fiv...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others. Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next. We dive deep into the realities of marketing in the AI age, practical steps...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges. Together, they dive into how businesses—...

Send us Fan Mail Stop Being Afraid of Annoying People: Just Send the Email In this episode of Imperfect Marketing , I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don’t want to "bother" people—this one’s for you. I’m sharing real client stories and lessons from my...

Send us Fan Mail Want to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general. In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into h...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with Nuri Cankaya , VP of Commercial and AI Marketing at Intel and author of AI in Marketing , to break down how artificial intelligence is reshaping marketing, productivity, and the very fabric of modern business. With over two decades in the AI space—including 17 years at Microsoft—Nuri shares how today’s mark...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra chats with Aarti Anand, a software product builder turned AI automation consultant, about how small business owners can leverage AI and systems thinking to reclaim their time, energy, and freedom. Aarti shares her journey from building award-winning software to starting her own business to create more space for what matters—her kids,...

Send us Fan Mail Wondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing. In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?” As someone who’s been ghostw...

Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it. Sena shares how she transformed her passion for food science and fis...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world. Dennis shares his journey from a high-production lifestyle po...

Send us Fan Mail Ever wonder how to grow your business without constantly chasing leads? In this episode of Imperfect Marketing , host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility —and why podcast interviews are the underused goldmine of relationship-based marketing. Julie shares how one early (and very imperfect) podcast appearance le...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum. If you've ever found your...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available. Renee shares her journey from Capit...

Send us Fan Mail Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom Altman If tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity. Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity a...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs. Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving conten...

Send us Fan Mail Ever wonder what kind of email actually gets replies—and closes deals? In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business r...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike. Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital...