Imperfect Marketing

Send us Fan Mail When was the last time you looked at your website homepage through the eyes of your audience? Don't look and see if it says what YOU want. Does the content resonate with the person you want to purchase your product or service? Do you clearly identify the problem you solve and explain how you can help them? Are you writing for your audience? This is only ONE piece of what Patt...

Send us Fan Mail Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right now. First, we will talk about the increasing interest rates—which is good for your marketing. Then we'll discuss engagement and how important that is for you. Interest Rates So, let's start with why rising interest rates are g...

Send us Fan Mail Peaceful confidence. Doesn't that sound amazing?! Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode. We also discussed our desire to serve others—if you've been around for a minut...

Send us Fan Mail This is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the previous episodes in the resources section below!   Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work. Case st...

Send us Fan Mail Carrie LeZotte has A TON of experience as a filmmaker and business owner. I had the pleasure of meeting her during the pandemic when she was helping so many of us appear camera ready—and feel confident—while working from home.  Yes, I love my T-Shirts and sweatpants, but her presentation motivated me to step up my game! This is the episode for you if you're interested in lear...

Send us Fan Mail  This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers today. I'll include links to the previous episodes in the resources section below!  You need to meet your customers where they are in their process. I love working with customers in the Problem Aware Phase. They are my favorite group...

Send us Fan Mail International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this episode, I share many lessons learned along the way and answer some frequently asked questions. Did you know this isn't my first podcast? Now, let's not go looking for that first one! It was rough. I didn't enjoy it, didn't pr...

Send us Fan Mail This Imperfect Marketing Brief is episode 2 of 6 in a series on the Customer Awareness Journey, and we're covering Unaware Prospects today. I'll include links to the previous episodes in the resources section below! Unaware Prospects are one of the hardest groups to market to. They are not impossible to reach, but you must make them aware of their problem before selling...

Send us Fan Mail Are you intrigued by the episode title? CAN a business survive without maintaining a social media presence? Well, this Imperfect Marketing episode with Johanna Renoth might seem counterintuitive, but it offers an amazing new perspective on business management. Yes, it is possible to market your business without relying on social platforms! I had a fantastic time speaking with Joha...

Send us Fan Mail This episode begins a 6 part series focused entirely on the Customer Awareness Journey.  The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include: Unaware: this prospect doesn't even know they have a problem. Problem Aware: They are aware of the problem but not the solution Solution Aware: They are inte...

Send us Fan Mail WOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect Marketing. I hope you do too! We explore different advertising techniques used in the Amazon Marketplace and unpack Amazon's keyword ranking. Here's a hint: reviews and service matter, and it's a pay-to-play world. One other fac...

Send us Fan Mail In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates. (P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!)  So...what should you be tracking? Great question! You should track: email list growth total clicks total leads total conversions unsubscribes I hope this ep...

Send us Fan Mail This week's Imperfect Marketing podcast is full of tips on search engine optimization tips from SEO expert Stephanie Long. Whether searching for the perfect keyword ideas or understanding the technical SEO behind your website, this episode provides tips and resources. As you may know, I can't get enough of Answer the Public! This tool is a great resource to help you find...

Send us Fan Mail How do you start an email marketing program before you have a website? It's easier than you think, and the earlier you start email marketing, the better off your business will be.  Create a "Coming Soon" page and include a form where people can sign up. Leverage all your collateral, including your email signature, to encourage signups Ask your existing contacts Mark...

Send us Fan Mail I am so excited to have spent time with Jimmy Huynh, Kajabi's Senior Manager of Customer Training! In this episode of Imperfect Marketing, Jimmy Huynh and I have a great time talking about his journey into the marketing world—he helped his dad market his business when he was young. We also discuss lead nurturing and generation, the importance of monitoring trends, and his big...

Send us Fan Mail I am super excited about this episode with Lauren Kelley! Not only is Lauren a podcasting expert, but she has a ton of experience in community management and engagement. I genuinely believe that building community is the way we will move forward together. I began this podcast to help small business owners and solopreneurs learn from others. For me, community is about giving back a...

Send us Fan Mail One of the reasons people tell me that they don't have an email newsletter or don't use email marketing is that they don't want to send spam. A spam email is any unsolicited email usually sent out in bulk and is irrelevant, annoying, and sometimes malicious. However, those of us who send out email marketing know that we aren't spammers! Instead, we send emails...

Send us Fan Mail In this week's interview, I had the pleasure of speaking with Jessica Tutton, a Facebook Ads expert. Jessica Tutton shares her story with me and provides helpful insight into working with Facebook Ads. My favorite part about the entire interview? She was in her van for a nice quiet space, traveling Australia with her husband and children. Jessica was so open and shared a ton...

Send us Fan Mail In this week's episode, I speak with Charlotte Balluff, founder of A Place for You. She is a senior care consultant who helps people during tough times. This is the second successful business she has built and follows the sale of the first one. She is an impressive woman with an amazing network in the senior living space. It was fantastic to talk to her and learn about how sh...

Send us Fan Mail Information is very valuable. Google and Facebook have built huge empires just based on information. You can get information about your email subscribers in many different ways. Surveys- ask questions that you want to know the answers to. Use it as market research. Ask your email subscribers to update their profiles. Buttons in the email asking them about their interest in differe...

Send us Fan Mail Throughout my career, the main focus has always been on reaching our audience where they are and creating content that would entice them to buy, make them feel good about their purchase, or even just so they saw our name. It's about staying top of mind. Most people start out in marketing with tactics, and it should be driven by your goals and strategy. Your goals define your...

Send us Fan Mail Welcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting. Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral, and how being different is better than being better. In this episode: 00:01:32 How Andrea tells stories 00:04:46 Where are your referrals re...

Send us Fan Mail Okay, okay, I really don't mean to beware of templates. I LOVE templates and swipe files and like to take inspiration from other sources regularly! BUT... if you don't proof your content or have fallback information in your automation system, you shouldn't bother to send the email. Think about an email you have received that clearly had templated information that wa...

Send us Fan Mail This week's episode features Liz Wiggins, a clinical psychologist who grew up in a public accounting firm. Liz joins me to talk about her lessons learned while growing her business and provides tips to help you grow yours. If you want a spoiler, this episode is about listening —or you can jump forward to around the 8-minute mark and hear for yourself! In this episode: 00:01:1...

Send us Fan Mail Yes, an A-frame is a tool used by a lot of retail stores to drive foot traffic.  What can we learn from an A-frame for digital marketing? There are many things we can learn from retail brick-and-mortar store marketing to use in the online world. Look at your home page. Does it invite people in? Is it outdated? How can you create a social connection around your online business? A l...