If You Market

In this episode of the If You Market podcast we talk with Jaxson Khan about building influencer relationships, finding the right influencers for you, and how to approach and maintain relationships with influencers. Jaxson Khan is the Head of Marketing at Nudge.ai, a relationship intelligence platform that helps businesses find and grow the right relationships to drive revenue. Learn more about you...

In this episode of the If You Market podcast we discuss Site Search with Stephen Zakur. Site Search is often overlooked causing a substantial percentage of many companies SEO and brand investment to slip through the cracks. Stephen Zakur is the CEO of Solosegment, a Site Search analytics company. He has been building and leading technology organizations for twenty years. Steve’s business philosoph...

In this episode of the Elephant Test we discuss upstream and downstream marketing with Laura Patterson. Downstream marketing will have to wait for another time, our focus on this episode was all upstream. Laura is the President of VisionEdge Marketing. She spent 20 years in the industry before co-founding VisionEdge Marketing in 1999, including 14 years at Motorola, where she held a variety of rol...

In this episode with talk with Ruth Stevens about all things B2B data, Data sources, Uses and Hygiene. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we discuss top of funnel lead generation with Jordan Mason. Jordan is the digital marketing manager for Marchex, a call analytics company. We focus mainly on SEM and content, with some discussion of SEO, email marketing, social media and retargeting. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ali Jawin is the Global Marketing Automation Manager at Risk Methods, a global company that helps manufacturers of all sizes protect their supply chain from risk. She is responsible for providing best practices guidance, marketing systems management, enabling technical infrastructure and reporting and analytics for all marketing functions. Learn more about your ad choices. Visit megaphone.fm/adcho...

Brandon has a very diverse background as an athlete, teacher, health and wellness coach, top sales performer, and now the Director of Growth Marketing at Engagio. Here is his contact info: Email: Brandon@Engagio.com Personal Twitter @Brandon_Lee_09 Company Twitter: @Engagio Personal LinkedIn: https://www.linkedin.com/in/brandonredlinger Company LinkedIn: https://www.linkedin.com/company/6417884/ U...

Laura Lopuch is an email conversion engineer. She helps startups and SaaS companies attract new leads via outreach emails and convert free trial users into paying customers. A storytelling approach is what she swears by for emails. So they’re gotta-take-action persuasive. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Bieger is Co-Founder and CEO of Pulse Insights, a company devoted to customer feedback. He has a background of excellence in leading teams and products to success. One thing that helps him get out of bed daily is his love and passion to build things, ranging from businesses to side projects. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Laurie Beasley describes Meeting Maker Campaigns. These are campaigns targeted at key accounts, which are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed teleprospecting effort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of our conversation with Jamie Crosbie on hiring a marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hiring decides so much of your team’s success for the future, so make sure you are hiring right. On episode eight of the elephant test Jamie Crosbie joins us to tell us how to find, interview, and hire the right kind of people for a quality marketing team. Learn more about your ad choices. Visit megaphone.fm/adchoices

How many touches does it take to break through? What kind of touches make the biggest difference? The more you leverage that multi-touch campaign concept, according to Terry Hedden, the more your ROI will go up. Terry is the CEO of Marketopia and is passionate about helping IT B2B companies grow through multi-touch marketing strategies and campaigns. We spoke with him at length about what multi-to...

Marketing and employee engagement aren’t exactly known to go hand-in-hand. But they should. Your employee engagement is intertwined with your customer experience, which often begins with your marketing team. Our guest today on The Elephant Test was Charles Rogel, CEO of DecisionWise. While his company literally wrote the book on employee engagement, Charles takes it one step further to show how en...

Why would people want to outsource anything (including webinars)? Because they don’t have the resources, or because they simply want to have the peace of mind that there’s somebody out there that’s going to take responsibility for a task or solution. That’s the philosophy that Mike Agron took everywhere he went, from Apple to Oracle and eventually to his role as CEO of WebAttract. It became a natu...

In this episode we talk to David Reske, Founder and President of Nowspeed Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Whether you’re scared or not about AI is mostly a personality test.” - Mike Moran   The onset of incredibly sophisticated artificial intelligence is inevitable. People on both sides of the coin—panic and relief—are predicting the same reality, they just have different perspectives on what that means for them.   Today, we’re focusing on what AI means for marketers. To learn that, we interviewed Mi...

Account-based marketing, at its essence, is looking at accounts first. Not leads. Not individuals. Accounts. In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, to...

On this episode of The Elephant Test, we sat down with Laura Patterson of VisionEdge Marketing to talk about dashboards, data, and why marketing should always be in the room. As a marketing professional, it can often times feel like you’re an afterthought. Decisions are made without you, or you’re left out of meetings entirely. It can be really easy to feel like the caboose of the train, rather th...