Ideal Practice

Ever feel like you're screaming into a void when it comes to marketing your practice? 😵 If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely transform how you connect with your ideal clients: authentic storytelling . And that might even mean telling YOUR story. (Even though we’re often taught...

Hey there everyone,  Have you ever hired someone to handle your insurance billing, only to have it turn into a total mess? Maybe even a nightmare? 😵‍💫 If so, you're not alone in that!  Today, I’ve shared with you the unvarnished truth about my own experience with insurance billing companies. Because over the course of 20+ years in private practice, I switched billing providers seven differe...

Buckle up, y’all, because we’re getting into one of the most critical ( and most avoided! ) topics in private practice ownership … paying yourself an actual salary. I'm talking with the brilliant Carla Titus , a fractional CFO who helps mental health group practices and healthcare providers get financially healthy. Carla works with everyone from solo practitioners to seven-figure practices, a...

I’m so excited about today’s conversation, guys, which is a weird thing to say about … insurance. 😵‍💫 Today’s guest, Jeremy Zug from Practice Solutions, lives and breathes mental health billing ( yes, that's a thing! ).  And he doesn't sugarcoat it.  Mental health billing IS harder than medical billing .  Insurance companies DO play games with us. That little voice in your head telling...

Hey there, everyone! A common question I get from practice owners is: “What kind of content should I be creating to market my practice?”   Should you be blogging? Doing video? Starting a podcast? I get it. The options are endless, and each has its own learning curve. That’s why this week, I’m sharing my own content creation journey—the wins, the flops, and a few good lessons I’ve learned over the...

Today, I'm talking with the truly talented Michelle Knox , a brand strategist and designer who has become not only one of my closest friends, but also one of my most trusted advisors over the years.  Michelle helps women entrepreneurs, small businesses, and nonprofits cut through the noise and create messaging that actually makes the right people stop and pay attention. In this episode, we’ll...

Are you a relationship expert in one way or another? Feel like that’s something you have a pretty good handle on? As healers - especially therapists - we often consider ourselves experts on what it takes to develop healthy relationships - but how often do you think about the relationship you have with yourself?  The truth is, many of us struggle with the very foundation of all healthy connections:...

Hey there, everyone! Last week, I had a wonderful conversation with Gordon Brewer, host of The Practice of Therapy podcast, about how to keep your private practice going when your life is completely falling apart.  It touched me so deeply that I wanted to come back this week and dive in with some of my own thoughts. Because here's the thing... life happens to all of us sooner or later, right?...

Today I’m sitting down with the ever-steady and ever helpful Gordon Brewer to talk about something we don't discuss nearly enough – how to keep your practice thriving when life gets really, really hard. 😓 Gordon is the owner of Kingsport Counseling Associates , a group practice, and host of The Practice of Therapy podcast. (Gordon is way ahead of me. He’s approaching his 400th episode!) He a...

Today, I’m excited to have the incredible Rosanne Carter joining us here on the podcast to talk about something that is near and dear to her heart:  nervous system co-regulation and why understanding this concept could completely transform your practice (and your life ) . Rosanne is a psychotherapist and consultant who specializes in helping parents, children, and early childhood support professio...

She was on the edge of burnout… …getting sick more often, and having to cancel appointments with clients she loved - all because she’d lost any semblance of control over her calendar. Funny isn’t it? How easy it is for us to get ourselves in trouble - just because we want to be there when our clients need us, or - heck - because we’re trying to make a living.  But it happens - a lot. And it breaks...

Do you ever feel like your practice is held together by nothing more than rubber bands and band-aids?  Feel like you're constantly putting out fires instead of actually growing the business you dreamed of?  If this sounds familiar, you'll love what I have for you today, because I'm talking to the ever-so-organized Ariana Refsdal about creating systems that actually work for creative...

Today, we’re going to get out of the office, out of our heads, and back into our bodies, my friends.   Woot! 🥳 In this episode, I've brought back one of my favorite guests - the brave and oh-so-creative Gary Katz - for a deep dive into the magic of experiential work. Gary is a licensed therapist and founder of the Center for Intimacy Recovery, a group practice with services now in seven stat...

Can you believe we're halfway through the year already?  Yikes - that went fast. 😳 So how are you doing with those big goals you set for your practice back at the start of the year? If you’re not sure, or if it’s been a while since you’ve checked in with those goals - this is for you.  The truth is, most of us can only handle about 90 days’ worth of focus at a time anyway, so checking in wit...

Over the past few weeks, we’ve been talking about some of the more creative ways that some therapists are working with their clients. Because the truth is, I always love the sheer variety of different ways that we can serve our clients.  So today, I thought I’d share my own story with you, and tell you about a slightly crazy thing I did back in the day. 😁 Today, you’ll hear the wild story of how...

Today’s guest caught my attention when I got word about an experiential workshop she was hosting for therapists in our area. When I looked into it, I was struck by the way she’s grown her practice - managing to combine her skills and experience in a VERY creative way.  I’m speaking with Julie Jerrolds, an LPC Supervisor and EMDR-certified therapist from the beautiful Seymour, Tennessee - right up...

I know that a lot of you feel overwhelmed by social media, so today, I've got something to share that's going to take a huge weight off your shoulders. I'm chatting with the lovely Berlyn Komar, founder of Planted Marketing and the Greenhouse community , who specializes in helping purpose-driven brands create authentic, aligned content marketing that actually feels good . Berlyn bri...

Growing a successful private practice takes a lot more than a nice office and some cool posts on Instagram or a brief profile in Psychology Today. It takes courage - and lots of it. There have been countless times when I knew I wanted to go somewhere with my practice that would require me to step up in a bigger way, to play a bigger game. And each time, that meant I had to face my own internal lim...

“There’s no such thing as a solopreneur.”  That’s what Melissa Snow said to me when we first met to discuss her possible appearance on the podcast. And just like that, I was hooked. Her point?  She went on to explain that our network is our strength,  and finding ways to build deep connections with others is the healthiest, and fastest, way to grow your practice.  After all - who are you more like...

Okay, friends, let’s have a conversation that could change your entire relationship with money in your practice. 🧐 I’m thrilled to bring you my conversation with the fantastic Shannon Simmons. Shannon is the owner of “Fit For Profit”, a company dedicated to helping health and wellness professionals ( like us! ) get financially healthy. She's a Profit First Professional and the creator of the...

If you've been listening to this podcast for any length of time, then you know that I’m just as likely to talk about how your sun sign affects your practice, as much as your marketing strategy does, right? But today, I thought I’d go a little deeper.   A little more personal. I thought maybe it was time to share a more with you about the energy side of running a practice , or what my friends...

Listeners - I’ve got an episode here that could genuinely shift things for you … 😲 We’re meeting the inspiring Riana Malia today. Riana is a dynamic speaker, author, and reinvention strategist who specializes in helping ambitious women clear out the subconscious patterns holding them back so they can finally create the extraordinary life (and practice!) that's truly meant for them. In our co...

Okay, y’all, today we're digging into a topic we often push aside. We talk a lot about what it means to build an Ideal Practice(c), attracting perfect clients, doing the work we were called to do... but what happens to all of that – and more importantly, to our clients – if the unexpected happens to us? In this episode, I’m talking to the amazing Robyn Miller . Robyn is the founder of TheraCl...

Well, it's tax time here again in the US, my friend. 💸  So - how are you feeling? Are you sitting back, cool, calm, and collected because everything's handled?  Yay you! 😎 Or... are you maybe feeling that familiar knot of stress , scrambling at the last minute, worrying about having the funds to cover what you owe? 😵‍💫 If you're in the second camp, you're not alone.  Been t...

We talk a lot about hiring help for your business here on the Ideal Practice© podcast, but we haven’t talked yet about getting help for your finances . So today - as we’re knee deep in tax season 😵‍💫- let’s start with a look at who you need to have on your money team. (Did you even know you needed a money team? I know! For the longest time, I didn’t either!) In this episode, meet Danielle Hayden...