Hustled Up

🩷 Welcome back to the Hustled Up podcast! 🩷 Today, Laura is ridin' solo! Holly was out for the count with [yet another] ear infection last week, and time just didn't allow for her to join in on the fun. But not to worry: Laura is serving up some serious goodness in today's episode as she talks all things time auditing! She speaks on the importance of time management and productivity,...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode of Hustled Up, hosts Holly and Laura discuss the often-overlooked aspects of the interview process, particularly in the cleaning industry. They share hilarious yet insightful anecdotes about strange behaviors during interviews, the importance of honesty in applications, and the significance of first impressions. Reflecting on their own...

🩷 Welcome back to the Hustled Up podcast! 🩷 So, what's this whole word of the year thing all about, anyway? In today's episode, Holly and Laura discuss the significance of choosing a word of the year to guide personal and professional growth. They acknowledge the importance of not only choosing a word, but reflecting on that word throughout the course of the year & using it as a guide. They...

🩷 Welcome back to the Hustled Up podcast! 🩷 It's officially 2025, baby! Holly and Laura are back with this powerhouse episode all about goal-setting. In today's episode, they welcome back the amazing goal-setting extraordinaire, Kathy Merchant. They explore various aspects of goal-setting, including the Wheel of Life, the significance of habit goals, and the SMART goal framework. Kathy emphasize...

🩷 Welcome back to the Hustled Up podcast! 🩷 In today's episode, hosts Holly and Laura discuss their upcoming hiatus, reflect on their business growth over the past year, and chat about their goals for 2025! They will be taking a break from now through the New Year, and will be back on January 7th. They talk about a few things that changed the trajectory of their business in 2024, including marke...

🩷 Welcome back to the Hustled Up podcast! 🩷 All you pen-and-paper business owners: listen up! Today, Holly and Laura discuss the importance of utilizing software in service-based businesses to enhance productivity and efficiency. They share their top software picks, including Canva for graphic design, Jobber for client management, and OpenPhone for phone communication. The conversation emphasize...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode of Hustled Up, hosts Holly and Laura reflect on their journey as entrepreneurs in the cleaning business, contrasting their chaotic experiences from 2021 with their current successes. The conversation emphasizes the value of mentorship, creating a positive work environment, and the significance of investing in personal and professional g...

🩷 Welcome back to the Hustled Up podcast! 🩷 In today's episode, hosts Holly and Laura discuss the importance of proactive planning for busy and slow seasons, especially in the cleaning industry. They emphasize the need for tracking numbers to anticipate trends, understanding external market factors, and developing effective staffing and sales strategies. The conversation also highlights creative...

🩷 Welcome back to the Hustled Up podcast! 🩷 Holly's inner nerd comes out to play as she chats all about setting up your Google business profile! Having a healthy presence on Google is essential to getting leads & growing your business. Holly & Laura chat about all the ways to optimize your Google profile for the purposes of branding, showing up higher on search results, & helping pro...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode of Hustled Up, Laura discusses the challenges of separating emotions from business, particularly when it comes to pricing. She shares personal experiences and insights on how to build mental toughness, the importance of fair pricing, and when - if at all - it is appropriate to offer discounts. Laura emphasizes the need for a solid prici...

🩷 Welcome back to the Hustled Up podcast! 🩷 If you've been tickling the idea of starting your own podcast, today's episode is for you! In this episode, Holly and Laura discuss the essentials of starting a podcast, sharing their personal experiences and insights. They share the tools and equipment they use, while also emphasizing the importance of not overthinking the process. The conversation co...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode of Hustled Up, hosts Holly and Laura discuss the challenges and strategies of competing in the cleaning industry. They emphasize the importance of understanding client value, setting appropriate pricing, and building a strong personal brand in this market. Throughout the episode, they encourage listeners to recognize their worth and the...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Holly Anne Silva and Laura discuss the importance of shifting your mindset in business, particularly the concept of not "stepping over a dollar to pick up a penny." They explore the value of mentorship, the necessity of investing in marketing, and the pitfalls of shiny object syndrome. Their conversation emphasizes the import...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly discuss their recent business event - CBF retreat - and how they've had to overcome imposter syndrome each time they've attended a CBF event. Together, they emphasize the value of individual skills, talents and knowledge, regardless of business revenue. It is so incredibly important to step out of your comfort z...

🩷 Welcome back to the Hustled Up podcast! 🩷 Holly is ridin' solo on today's episode of Hustled Up! She discusses attrition and shares creative ways to lower attrition rates in a service-based business. In the service industry, especially in the cleaning sector, repeat business is the highest contributing factor to revenue. Keeping your attrition - the number of repeat clients that inevit...

🩷 Welcome back to the Hustled Up podcast! 🩷 Today, Holly and Laura discuss their experience hosting a collaborative event with another local cleaning company, which they called Cleaners Connect. They highlight the importance of building relationships and trust within the industry, as well as the benefits of investing in and developing their employees. This amazing event provided an opportunity f...

🩷 Welcome back to the Hustled Up podcast! 🩷 Solve a business concern in real time with Holly and Laura in today's episode! The concern? Running behind on initial deep cleanings. Today, Holly and Laura walk through the steps they've taken to correct this issue. First, they conducted an audit to identify the root causes of the issue, which ruled out certain things, which they talk about in...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly chat with Kathy Merchant, owner of Calico Cleaning and a certified Cleaning Business Fundamentals coach. Kathy can truly do it all - she started her cleaning business in the trunk of her car and has since grown it to a $1.2 million company. She has stepped away from the daily operations of her cleaning business to pursu...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly discuss the importance of delegating tasks in order to avoid burnout and grow your business. They share their own experiences with delegating and highlight the benefits it has brought to their company. Additionally, they emphasize the need to let go of control, despite the difficulty in doing it, and trust others to han...

🩷 Welcome back to the Hustled Up podcast! 🩷 In today's episode, Holly and Laura interview Sherry Andrew, a financial coach who specializes in helping female entrepreneurs with ADHD! They discuss the importance of budgeting and managing finances, especially for individuals with ADHD tendencies. Sherry shares strategies for creating a budget, separating money into different accounts, and addin...

🩷 Welcome back to the Hustled Up podcast! 🩷 In today's episode, Holly and Laura discuss the importance of keeping track of numbers in your business! They emphasize the need to track a multitude of metrics, such as leads, conversions, attrition, revenue, and even social media numbers. By tracking these numbers, entrepreneurs can identify what is working and what needs improvement, set realist...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly interview Alexis Neve, a portrait photographer and personal branding expert. They discuss the importance of personal branding and how photography can help establish a brand. Alexis explains that personal branding is about curating your reputation and being proactive in how you want to be known. She emphasizes the import...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Laura and Holly discuss the importance of always hiring in a service-based business. They emphasize the importance of having a training system in place, as well as the importance of continuously interviewing potential candidates (even when you are fully staffed, seriously). They share the (kind of terrifying) statistic that 52% of curr...

🩷 Welcome back to the Hustled Up podcast! 🩷 In this episode, Holly and Laura interview Rayna Rokicki, a podcast growth coach, about all things (you guessed it) podcasting! Together, they dive into the nitty gritty of developing a successful podcast, including the importance of consistency, the optimal length and release time for episodes, and even the different ways to monetize a podcast. Rayna...

🩷 Welcome back to the Hustled Up podcast! 🩷 Well, the inevitable happened. Holly & Laura's business received its first one-star review, & it stung. Today, the two are discussing how it felt in the moment, how they coped, and how they shifted their mindsets to accept it & move past it. If you've ever received a negative review, or if you're a fellow business owner, this ep...