Human Friend Digital

Watch Out: Not All Cookies Are Good for Your Digital Health In this episode of the Human Friend Digital Podcast, Jacob and Jeffrey dive into the world of online privacy, sparked by a revealing Wired article about webXray. This tool, developed by former Google engineer Tim Libert, uncovers the hidden ways our data is tracked across the web. It’s a powerful resource that gives users– and regulators–...

Understanding the Hidden Language of HTTP Errors This week on the Human Friend Digital Podcast, Acronym Soup Edition, Jacob and Jeffrey unpack something we’ve all encountered but few of us understand: HTTP error codes. We’ve all seen that dreaded “404 page not found,” but what does it really mean? And what about all those other cryptic numbers that sometimes flash across our screens? Jacob kicks t...

In this latest Human Friend Digital Podcast episode, Jacob and Jeffrey talk to a commercial photographer whose work you are probably well acquainted with but had no idea - TJ Vissing. As a photographer and part owner of OMS Photo, TJ has worked with notable brands such as Hershey’s, Wendy’s, and P&G. In our discussion, TJ walks us through the nature of commercial photography and delves into th...

In the latest episode of Acronym Soup, hosts Jacob and Jeffrey delve into the essential acronyms of digital marketing: PPC, CPC, and CTR. Firstly, PPC, or Pay-Per-Click, is a model where businesses pay for each click on their ads, commonly seen in Google Ads and social media platforms. Secondly, CPC, or Cost-Per-Click, indicates the cost incurred for each click, which can vary depending on keyword...

In this episode of the Human Friend Digital Podcast, hosts Jacob and Jeffrey dive into the fascinating world of Dune and its parallels with today’s AI advancements. They chat about the Spice Melange, a substance in the Dune universe that grants superhuman abilities, replacing advanced AI tech that was banned long ago. This spice is crucial for everything from space travel to the abilities of the B...

Reviewing the Rabbit R1: An AI tool that is enjoyable, but still in the early days. In this mini-episode, hosts Jacob and Jeffrey explore the Rabbit R1, a new AI pocket device. Jacob, an early adopter, praises its minimalist design, physical scroll wheel, and privacy features. The Rabbit R1 can play music, summon Ubers, translate languages, and more—all without traditional apps. However, it lacks...

Explaining what SEO, SEM, and SERP stand for. Hello there; we invite you to listen to our new series, "Acronym Soup." Join Jacob and Jeffrey as they navigate the often-confusing world of digital marketing acronyms: SEO, SEM, and SERP. Jacob starts by demystifying SEO --Search Engine Optimization -- the ways to get your site to show up on search engines. Then, Jeffrey jumps in, sharing hi...

Mastering SEO Timelines: Navigate Competition, Build Presence, and Enhance Rankings. In this episode of the Human Friend Digital Podcast, Jacob and Jeffrey discuss the timelines involved in SEO. They explain that SEO is an organic process influenced by market competition. Results can vary from quick improvements to a longer, more challenging journey. Key points include the importance of understand...

Analytics Can Help Unlock Data and Provide Insights In the latest episode of the Human Friend Digital Podcast, Jacob Meyer and Jeffrey Caruso discuss the importance of analytics tools for businesses. They highlight Google Analytics and compare it with the more privacy-friendly Plausible Analytics, examining their usefulness in small vs large businesses. They also discuss SEMrush for search engine...

Exploring the Bizarre Phrases and Complex World of Our Favorite Beverages In this “Friend” episode of the Human Friend Digital Podcast, Jacob turns the tables on Jeffrey, and grills him on some of his areas of expertise: chemistry, wine, and beer. We dive into the intriguing world of wine and beer, exploring the role of Sommeliers and Cicerones, and the quirky descriptions of flavors within the in...

In a world that increasingly encourages deeper and deeper expertise, it’s no surprise that dialogue between industry experts may reach an impasse: This is where analogies can help people understand. In this episode, we discuss several analogies that we use to bridge the knowledge gap with our clients, who may be brilliant engineers, but have no framework for understanding the digital marketing spa...

Key Performance Indicators are the data you need to gauge your investments. In the digital marketing landscape, KPIs play a crucial role in measuring the success of marketing strategies and the overall health of a website. In today's episode, Jacob and Jeffrey explore KPIs and their usefulness, and how your company can identify good ones, and avoid those that can be misleading. To ask questio...