Ben Goodey
How the Fxck SEO Podcast
Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
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Ep.3: Chris Walker: The demand generation engine and how to do marketing the right way 04.05.2020 28:20
Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation. Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team. Read the full interview with Chris Walker at How the Fxck .
Ep.1: April Dunford: How I helped reposition a database product that went on to make $1 billion in revenue 21.04.2020 25:56
April Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome! We caught up and she told us the story of positioning a product from her early career, as well as insight into her methodology. Find the full transcript over at How the Fxck: April Dunford .
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