Hack Your Own PR

In this episode of the Big Ideas Miniseries we're putting our big ideas to work!     Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine's newly launched contributor portal.   Jodie walks through how to pitch yourself for expert commentary and why you m...

The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight.    Side note: Don't get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ. ...

In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea.    I don't want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can't create impact.    Often, we wake up in the middle of the night and jot down an idea. When we attempt...

Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon.    I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We're in a dire state of crisis upon crisis. We need to dramatically change the way we operate in business and the way we care for one another, we n...

In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering topics such as if it's important to showcase the chef! Grace has over 16 years of experience in food jour...

Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR's do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey.    In this episode, Madieson walks us through Great Wrap's humble beginnings, where founders Jordy and Julia were packing orders in thei...

Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years.    As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you're willing to open up, be a lil vulnerable, and if you're bluddy well prepared, then...

Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients.  Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands.  L...

Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her read...

In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business.   My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy.   Fiona has enjoyed a cel...

Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking. Events can be powerful ways to make a splash in the busy digital world...

Carmen Braidwood is a confidence on camera coach and modern media trader.  After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Proj...

It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris' podcasts Straight Talk and The Mentor. These two...

Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.    As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand's tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.   Existing at the intersection of affiliate and performance content, alongs...

Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia's first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for.  PRIMER is a women's media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye fo...

Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many.  With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards 'Editor of the Year' and B&T 'Best of the Best - Journalist'....

Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age.  Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age.  In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her f...

Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She's an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal bra...

Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture.  She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affe...

In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming.  Josh walks through the essentials of calling...

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn't just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub th...

Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice...

Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,    With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.   Jayde developed a love for travel, food, and women's lifestyle content while working at...

With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form mea...

If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR.   Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen.   Marie Claire is the nation's number one selling fashion title and one of the country's fastest grow...