Growth Masters

Visit WHO IS ELIJAH at https://whoiselijah.com.au/ The post EP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND appeared first on Impressive .

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs to teach eCommerce skills. Having led eCommerce businesses with...

“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would need to know in marketing and starting your own business. Havi...

“Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth, Luigi has called on decades of experience in...

“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just a few of the brands that Mark has worked with throughout his care...

“I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn’t solve them, so I’m learning every day and that really motivates me” – Lucinda Hartley Co-founder, serial entrepreneur, urban designer, keynote speaker and true innovator, the inimitable Lucinda Hartley has spent the past decade pioneering methods to help improve cities around...

“People come for the workout, but they stay because they belong somewhere and they aren’t a number at KX” – Aaron Smith The brains and brawn behind KX Pilates, Aaron Smith, is an award winning innovator and entrepreneur in the fitness industry. Launched in 2010, KX Pilates was developed  in line with the Japanese philosophy of ‘kaizen’, meaning continuous movement. Participants in...

“Imposter syndrome is a signal that you’re growing, it’s a signal that you’re putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva LVLY is Australia’s most adored flower and gift delivery service operating across Sydney, Melbourne, Brisbane and Adelaide, and Hannah Spilva is one half of the dynamic duo who foun...

Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to business. As a high performance specialist resource to over 100,000 businesses across 154 different industries in 11 countries, he knows what it takes to make hugely positive transformations. As one of Australia’s most renowned business coaches and mentors, Kerwin has be...

“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She’s the co-founder of renowned brands like frank body and Willow & Blake. In this episode, we explore Erika’s entrepreneurial journey from her Wi...

Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he’s served as Managing Director for Engine Media Exchange, helping to build the future of programmatic advertising at this exciting international company. Working across the industry in a variety of roles, he’s grappled with the challenges facing programmatic advertising from every angle. Growth Masters is exc...

Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia's most engaged with men’s lifestyle publications. Slade says he never really planned to be an entrepreneur and instead just fell into it. The business that started from his bedroom has now equated to over 250k Facebook fans, 17...

Highly motivated sales professional, Rad Mitic, has been with TrustPilot for over 2 years, working with agency and tech partners across Australia to maximise the value of reviews for clients. Trust pilot has changed the way the platform has responded and combatted fake reviews, ensuring a positive experience for both customer and company. Bringing people and business together, digital marketing an...

From lawyer to taxation officer turned digital marketing specialist, Lisa’s breadth of knowledge expands much further than your average marketing expert. Taking LinkedIn by storm, she has built her brand and created quite the following on the platform. By finding ways to give your brand a voice and a face, and encouraging your employees to make their mark on LinkedIn, you can increase awareness an...

Author, blogger and award-winning digital marketer, Fred Schebesta is one of Australia’s most well-known entrepreneurs and an active member of the startup community. But it wasn’t always smooth sailing. Schebesta quickly learned that when creating a business (and he had quite a few tries), it starts with executing with mastery and figuring out the strategy usually comes later on. Back in 2016, Fre...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } The tastiest morsels from our first ever event We recently had our very first Impressive Breakfast, which covered the importance of personalisation across the entire customer experience. There were some heavy hitting speakers at our event, including our very own Rob Tad...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } The Brightest Week in Australian Fashion Melbourne Fashion Week is one of the biggest events of its kind in Asia-Pacific, pulling some of the most respected designers from around the globe. It’s not only a fixture on the calendar for the people who make and wear the hot...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } Climbing the “Digital Summit” to Success Our resident marketing strategist, Russ Macumber had the pleasure of attending one of Australia’s foremost marketing events, “Digital Summit” which has been held nationwide in key locations including Brisbane, Newcastle, Melbourn...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } Instagram ‘Likes’ Function Removed in Australia Last month, Instagram started to trial the removal of its likes functionality from its platform. The trial is currently being tested in Australia, New Zealand, Ireland, Italy, Japan and Brazil. Rather than having a number...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } Want to Expand Your Business into Asia? Asia is an enormous continent with billions of people. If you want to expand your business there, it’s worth ensuring you have all the right information to target potential customers in a way that will resonate positively with the...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } Is Your Marketing Done In-house and is it Time for a Change? There are heaps of reasons why businesses, large and small, prefer to outsource their marketing to a team of experts. Of course, we speak to businesses every day that are hesitant to entrust a company with the...

  @media only screen and (min-width: 768px) .post__featured-image-wrapper .post__featured-image { transform: none !important; } How and Why Businesses Should be Doing Marketing & Sales Automation Wondering how you can save time and boost sales, too? There are powerful tools and processes available (some of them free!) to help you automate your sales and marketing efforts to get maximum value...

.post__featured-image-wrapper .post__featured-image {transform: none !important;} The Importance of Marketing Automation & Personal Branding Santi Vela from PACCAR Inc., the company behind DAF and Kenworth trucks, has kindly agreed to join us today to discuss marketing automation , share of voice and personal branding. These are three key areas that Santi is well-versed in and are something th...

How Brands Like Koala are Killing their Digital Strategies Competitor research is a core part of our job at Impressive. We keep our finger on the pulse by seeing what else is out there; what works and what doesn’t. That’s how inspiration is born for our own clients’ digital strategies and how we achieve huge success for them. If you haven’t got time to dig deep into best practices for your market,...

Are Luxury Brands Doing Social Media Right? It’s no secret that global luxury fashion brands have all the budget they could want to market their sought-after clothes, shoes and accessories. So, why is it that we see so little of them on social media, the fashion industry’s favourite channel? Diving into common marketing techniques from both high-end and more affordable brands, with inside knowledg...