Global Ambitions

Dora Zielske talks about taking digital products global and the steps needed to have a successful international rollout.

The move from public to private can be full of uncertainty. Wada'a Fahel talks about the steps she took with her team at Zendesk to connect with the new owners and move localization forward. 

Sasan  Banava, Senior Director of Globalization at Square shares his experience engaging the C-suite at the companies like Google and Uber to position localization as a growth driver. 

Empathy and diversity go hand in hand. Minette Norman joins us to talk about how to be a more empathetic leader and its effects on your organization. 

In the special German-language episode, Cathleen Beutler takes us through how her team took on modernizing the global infrastructure at Software AG. While the audio is in German, check out the transcript for an English translation. 

Jon Ritzdorf, Sr. Manager of Global Content Solutions at Procore and Adjunct Professor at Middlebury Institute, talks about declining enrollment in translation masters programs in the United States and what needs to be done to prevent talent shortages in the language industry. 

Data services is an area that many language service providers have expanded to but it does not quite fit into the same bucket as translation and localization. Chief Solutions Officer of Data Services, Chris Phillips, walks us through how the field works and how he got started. 

Giulia Greco takes us through the localization centralization process at Shopify.

Jodi Shimp takes us through how she managed global content strategy at Wayfair to support global expansion. 

We kick off this year with Katell Jentreau , a globalization leader with experience at Netflix, Box, Yahoo, and SDL. She speaks from a wealth of knowledge about the client and the LSP sides of localization on what is needed for a good partnership.

Eva Gross (formerly of Stripe) talks about starting her own consulting business to help startups develop localization programs, as well as how she coaches immigrant women in tech. 

Mariana Rolin, Director of Quality and Creative Solutions at Chillistore introduces some of the common issues that companies face when trying to be inclusive in their content and recommends some ways to overcome these challenges. 

What is International PPC, and how can you do it right? Digital Marketing Director, Sarah Presch, walks us through what we need to be looking for. 

Simon Lesser, Co-founder and CEO of Dragon Metrics, takes us through some of the biggest challenges in International SEO and how to avoid them. 

The life science industry moves fast, and localization teams need the tools and processes to keep up. Dan Koenig, Senior Strategist for Life Science at Argos Multilingual takes us through how to not lose pace. 

Rebecca Ray from CSA Research talks about how localization professionals can take advantage of the opportunities provided by the times. 

Bruno Herrmann, Executive Advisor on Globalization and Localization delves into global content effectiveness and gives practical tips on KPIs and processes. 

We will be going on a short break for the summer. Check back with us in the fall for more episodes filled with insights from localization and go-to-market experts. 

Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route. 

Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing to empower customers and reduce the number of support tickets submitted. 

Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the industry. 

Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywriting content specifically for some markets and localizing for others. 

Alice Desmoulins, Localization Manager, shares what she did to establish herself and her team at Alteryx when she started out as a newbie to localization. 

Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy.