Gen C

In this episode of “Gen C”, we are re-airing our conversation with Marc Mathieu, the co-founder of the Web3 Studio at Salesforce and was previously CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy is a must listen for all marketers. Today's episode is sponsored by Chainalysis. The Web3 Stu...

This week, Ron Friedman, VP of Mattel Future Lab, joins us to share how Mattel is bringing iconic toy brands into the digital future through a human-centered approach to innovation. Today's episode is sponsored by Chainalysis. Ron Friedman of Mattel Future Lab shares his perspective on the importance of brand authenticity, mainstream accessibility and leveraging Web3 tech to reimagine play. He sha...

In this episode of “Gen C,” Tom McLeod, co-founder of Arkive, discusses the company’s goal of making art more accessible through decentralization and community. Today's episode is sponsored by Chainalysis. Tom McLeod, co-founder of Arkive, joins Gen C to discuss his background shifting from music and tech to arts and culture and how his company, Arkive is democratizing art collecting and patronage...

Nobody understands restaurants like Ben Leventhal. From starting Eater and Resy to his new venture, Blackbird, Ben discusses bringing restaurants on-chain and building loyalty. Today's episode is sponsored by Chainalysis. In this episode of the podcast, Avery and Sam chop it up with Ben Leventhal from Blackbird Labs. Ben has been a successful entrepreneur having started Eater, acquired by Vox, and...

Jason Somensatto, who leads North America public policy for Chainalysis, discusses regulation, global perspectives and how brands should approach crypto. In this sponsored bonus episode of the podcast, Sam sits down with Chainalysis’ Jason Somensatto to discuss how the current regulatory landscape can be challenging for those looking to build, including in the Global South. We also discuss Jason’s...

Julia Klim of Equinox speaks with Avery and Sam on her role and how the lifestyle brand has been on top of fitness and culture trends for decades. In this episode of the podcast, Avery and Sam sit down with Julia Klim, VP Strategic Partnerships and BD at Equinox. Julia discusses how Equinox has evolved its brand over the years and has used innovation and creative partnerships to connect with consu...

Jess Chin shares lessons learned from her time at Nike, Apple ad Meta and how she’s now applying big brand thinking in her role as the Chief Marketing Officer at The Algorand Foundation. In this episode of the podcast, Avery and Sam sit down with Jess Chin, CMO of Algorand Foundation. Jess shares her experiences working at major brands like Apple, Nike, and Meta/WhatsApp before making the jump int...

Alyson Griffin joins us on the podcast to discuss her experience transitioning from tech marketing roles at Intel and HP to leading marketing for State Farm. In her time at State Farm, Alyson has introduced the brand to Web3 initiatives like bringing Jake to the Metaverse and the State Farm jingle, “Like a good neighbor, State Farm is there”. In this episode, we touch on the importance of innovati...

We're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns. The Ad Council is a nonpartisan nonprofit that works with brands, creative agencies and media compani...

This week, we celebrate the beginning of Fashion Month taking place in New York before moving on to London, Milan and Paris. This conversation was previously recorded at Consensus this past year in Austin, TX. Derek Edwards of Collab+Currency, Nick Gonzalez of UNXD and Megan Kaspar of Red DAO join Toby Bochan on the Consensus stage to discuss the rise of digital fashion, luxury brands entering Web...

This week on “Gen C,” we spoke with Julie Allen of Howard Hughes Corporation, a major real estate developer exploring Web3 technologies. We discussed how Howard Hughes is leveraging innovative technologies to bridge digital and physical experiences, from VR tours to NFT scavenger hunts. Julie Allen, SVP of Digital and Creative at real estate company Howard Hughes, joins the podcast this week to di...

Sandeep Seth, CMO of Coach, started off as an engineer before changing his career to focus on marketing. From P&G to Coach, Sandeep shares lessons learned along the way as well as a deeper dive into his perspective on innovation across Web3, Immersive Worlds and AI.   Links mentioned from the podcast:  Friendtech heats up YouTube tackles AI Sandeep's Twitter Coach Follow us on Twitter:  Sam Ewen,...

Avery and Sam speak with Austin Hurwitz from Doodles on recent collaborations, managing a Web3 community and channeling creativity with a Web3 based brand. This week's guest is Austin Hurwitz, head of business development and strategy at Doodles. Austin has worked at Amazon and other brands with a focus on music. Now, he is helping to steer Doodles from a pure play Web3 project to a mainstream bra...

Avery and Sam sit down with United Talent Agency’s Lesley Silverman to talk about career paths in Web3 and how talent agencies can help. This week's guest is Lesley Silverman, Head of Web3 at United Talent Agency. UTA represents many of the most dynamic artists in the Web3 space as well as many of the top actors, directors and creators in the world. We discuss her journey from lawyer to Web3, how...

Avery and Sam chat with Josh Hackbarth of Warner Bros. Discovery about how major franchises are superserving their existing fan base and exploring new and engaging opportunities in Web3. Our guest this week is Josh Hackbarth, SVP, Franchise - DC, Animation and NFT Commercial Development for Warner Bros. Discovery. Hackbarth sits down with Avery and Sam to discuss developing Web3 initiatives for ic...

We sat down with Sam Schoonover, innovation lead at Coachella, to discuss Coachella Island, music NFTs and the shift in physical experiences with the rise of social media. Sam joins the podcast to talk about his work with Coachella but also as the founder of Forward, a creative and emerging technology studio. He shares his experiences working with entertainment brands in the consumer innovation an...

On this episode, we talk about Google Play’s policy update allowing NFTs in their apps, Hollywood’s latest proposal amidst the strikes revealing studios want to own the likeness of background actors in perpetuity and Snoop Dogg’s Web3 music platform, Sound. Most importantly, Avery and Sam talk about the expansion of the pod to include more topics and guests. Gen C is the new generation of the inte...

On this episode of “Gen C,” we discuss the evolution of the beauty industry with Rachel and how emerging tech, from VR and AR to new social platforms like Threads, has challenged the ways she engages with consumers. This episode is sponsored by Chainalysis. Rachel has spent 16 years at L’Oréal where she’s shifted from marketing to digital strategy and innovation, to her current role as early stage...

Seth Goldstein has consistently been at the forefront of technological innovation. From the nascent stages of the Internet to his role as Entrepreneur-in-residence at Flatiron Partners, he has continually pushed the boundaries of what is possible. He is now pushing forward the generative art movement with Bright Moments. This episode is sponsored by Chainalysis. Seth is a serial entrepreneur who h...

This week, we sat down with entrepreneur and trend curator, Jeff Carvalho, to get his perspective on how one builds culture and communities and their intersection in Web3. We also explore his journey from pharmacy school to co-founding global fashion media brand, Highsnobiety. This episode is sponsored by Chainalysis. Jeff Carvalho is the co-founder of Highsnobiety, co-founder of Burrata, and host...

In this episode, special guest host Cam Thompson from CoinDesk and Sam talk about all of the latest stories and deep dive into metaverse learning and how the German Intelligence division is using NFTs to recruit talent. Cam Thompson is CoinDesk’s web3 journalist and is also a host of the “Carpe Consensus” podcast on the CoinDesk Podcast network. Cam and Sam break down the latest stories and trends...

In this special partner episode, we focus on how Chainalysis brings a security mindset to brands operating in the NFT space and we speak with Bang & Olufsen on their recent audio-focused NFT launch. Bang & Olufsen has been in the luxury audio space since 1925 with an eye towards design and high end customer experiences. They turned to Chainalysis to ensure that they were utilizing best practices i...

In this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission. Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership wi...

On this week’s episode of “Gen C,” we’re joined by Ashley McCollum, head of immersive media solutions at Roblox as they roll out their immersive media platform and to discuss their creator network. Roblox has worked with a number of brands to bring immersive brand experiences into the space, from meditation with Alo Yoga to the Gucci Garden exhibit. Ashley shares her perspective on how activating...

This week’s episode of “Gen C” features Ticketmaster EVP of Global Music David Marcus and Avenged Sevenfold Lead Singer Matt Sanders to discuss tokenized ticket experiences, deepening fan relationships and building infra for artists. This episode is sponsored by Chainalysis, PayPal and WineChain. Avenged Sevenfold won MTV’s best new artist award in 2006, has released eight studio albums, counts mi...