Future Commerce

**TEASER for After Dark Episode 2.** Get the full recording at https://futurecommerce.com/plus   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The boys are back for a round of musings on the impact of Ozempic and Kim K’s marketing genius! And then, Brian sits for a live interview at Retail Summits with Mike Beckham, CEO and Co-Founder of Simple Modern, who shares how he has built a team that has been built on generosity and relationships and making a real difference in the world around us. The SKIMS  {00:07:51} - “Manufacturing virality...

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This season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product. Our guest on our 5th episode of Decoded Season 2 is none other than Brian Schmitt. He is t...

"Everything's dopamine-centric" and today we explore how the industry of logistics and eCommerce are no different. PLUS: Kris Gösser join us to discuss the rise and fall of Convoy. Listen now! We Need More Daring {00:17:03} - “Everything's very dopamine-centric. And it is, it is preying on your like, "I'm going to gamble a little bit. I'm going to spend a little money and see if this is worth it."...

The world’s most recognizable brands employ artists and storytellers to preserve their legacy.  Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Global Creative and Storytelling Director of Adidas and Orchid Bertelsen, the COO of Common Thread Collecti...

We love a good chart, and every year, Gartner provides us with one that gets a *lot* of buzz. In this episode, Aaron Sheehan joins Phillip to unpack and unlock the mysteries and myths of the Magic Quadrant and ways it can benefit those having a look and those who have been placed on it. Why is context so important in understanding this and other reports, and why doesn’t anyone talk about The Criti...

Phillip and Brian discuss current events and news in the eCommerce space, Phillip reveals how he likes long walks with ChatGPT, and what if Brian was right all along about AI Butlers?  What limitations will be needed as products like Rewind become more adopted? What constraints to context will these types of technologies overcome? And how much should brands strive to meet the moment? Listen now fo...

This week we dive into competitive intelligence: what are your rivals up to, and how does it affect you as a brand leader? Josh Wilson, CEO of Particl, reveals how observing competitors and smartly leveraging that data can distinguish you from the rest. PLUS: A brand review of Popsmith, and we rehash the concept of DISloyalty. Listen now! Biggest Month Ever {00:14:38} - “{Competitive intelligence}...

This season on VISIONS will explore the content of VISIONS: Volume IV by Future Commerce. VISIONS is an audio-visual Annual Trends report that examines the changes in culture and commerce and their impacts on the technology industry that serves them. VISIONS: Volume IV took place over three months, from April to June 2023, bookended by two events. Today we go live to the first of those events at t...

With AI-generated content becoming so prevalent, it’s sometimes harder to tell what is real and what is fake. How does this change the way people invest in search, and what kind of ramifications does it have on Google, for example? Also gadgets are cool, but the commerce implication is not just that you have to buy it, it's that they provide a new platform for customer shopping modality. Listen no...

The Lover is brave enough to go against convention, driven by the need to connect with another. They are positive and courageous, bringing out the best in others and seeing love as a universal force. The Lover creates meaning, passion, and connection.  Frownies has been building this way for over 130 years, and the Fifth-Generation Female Owner and Face of Frownies, Helen Morrison, gifted us with...

This season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product. Ever wondered how customer service evolved from merely addressing post-purchase issues to...

What happens when your personal fulfillment is overshadowed by tech advancements and rapid business growth? Thomas McCutchen shares his journey of finding purpose in the realm of commerce as an elder millennial while pushing strategy and vision forward for clients in DTC and eCom. From the early days of bootstrapping his passion project to the organic yet intentional growth that led to an Inc 5000...

Phillip and Brian look at loyalty programs including Delta’s, which may turn Brian into a United or an Alaska guy, recap some compelling highlights from the All-In Summit that Phillip went to, and remind us why commerce really matters and can bring about powerful change as we work to shape it.  “A Giant Pain Fest” {00:09:02} - “Loyalty is a form of arbitrage. Customers have always figured out how...

The Creator naturally tears down and rebuilds, moving toward positive change. A tenacious visionary and a dreamer who pursues their goals with unwavering dedication, confidence, and willingness to take risks. The Creator has a strong sense of vision, sometimes restructuring traditional forms.  When it comes to brands that exhibit this archetype, Só Dança is an easy choice. Helena Hines, Chief Oper...

This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life. We've all heard the idioms before. "You are what you eat." "You get what you pay for." Or "You reap what you sow." But when it c...

The nature of the digital consumer and reaching them in their region and in their context where they are is not just taking something for granted as if all you have to do is put it out into the world and then people adopt it. You have to adapt it to market. How can pizza shops and restaurants maximize the data collected by Slice to stay ahead of trends and competitors and build community where the...

How do you listen to the customer and make decisions about the customer without making decisions for the customer? How do we talk to customers better? And how, in the midst of storytelling as a brand, do we remember that our customers are human? Daniel Hoffman, Creative Director at Five Below, shares that sees his customer as a muse and how following the muse helps Five Below create new and better...

Phillip and Brian, AKA Clarks stan, are joined live at eTail in Boston with the Chief Marketing and Digital Officer at Clarks, Tara McRae, as she shares about what she believes the future of commerce is, what makes innovation truly meaningful, and how a company can stay relevant after 200 years. And before that, the guys review a review of The Multiplayer Brand, complete with a couple of compellin...

Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be without them. The Everyman is always within reach, always there for us. But this wasn't everyone's favorite result when taking the Archetypes quiz. Jesse Lazarus, Orchid Bertelsen, and Kris Gösser explain wh...

This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life. In this episode, Phillip and Aaron talk with Penny Porterfield and Kabeer Chopra about this idea of concept to cart and bringing...

The holidays are upon us. Or are they? Well, the holiday merch is on display already in August. How has Black Friday/Cyber Monday evolved and what do vendors and merchants do to keep up and meet consumers where they are? The world has changed and so has the shopper experience and what they expect to experience. Listen now to hear Meghan Stabler, Senior Vice President of Marketing at BigCommerce, s...

LARPing {00:04:06} - “The first time I published a zine was in 2015 and I was at a point of my editorial life where I really wanted to have ownership over my work, and I wanted to publish articles that were long-form and a little bit more thought-provoking.” - Melissa {00:06:21} - “Your way out of algo chasing was to do something on your own and do it printed. Physical format is the way to free yo...

Brands that act as The Jester appeal not to the reason and logic center of our brains, but to the emotional center of our gut. In our personal lives and in business, we often need the reminder to not take things too seriously.  Denise Foley, Vice President of eCommerce and Direct to Consumer at The Bollman Hat Company, gives us her thoughts on the role of the Jester and why we could all use more o...