Franchise Freaks

Joining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson. They’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding. What are the types of thought leadership content that are most compelling? Where are the best places and channels to share and...

Today: Fran Dev Website Tips and Best Practices with Jason Weaver, Angela Moore, Sophia Giordano-Scott, Andrea de Leon! Our team of Franchise Freaks from Brand J have an authentic conversation about what’s working – and what’s not – in creating an informative yet friendly & engaging Fran Dev website. We’re review functional items like forms, CTAs, FDDs, and more. And … do we really like territ...

Brand J Lead Generation experts Alex Gilleland, Alyssa Alvarez, and Jason Weaver answer a series questions about Social Media advertising for Franchise Development including: • Is Facebook advertising dead? How is it working for franchise development leads? • What types and formats are working best to get engagement? And what’s different with Meta this year from last year? • How can franchisors ap...

Dan Wiley, Director of Video at Brand J is today's featured Franchise Freak! Dan is the most highly sought-after filmmaker in the franchise space and has produced hundreds of brands' franchise development films and videos. Today he's discussing the most popular types of videos for franchise development such as The Brand Story and Day in the Life Videos. Dan also shares his MUST HAVE signature shot...

Jason Weaver , Senior Account Manager at **Brand J **shares what’s working best right now for generating franchise leads (you might be surprised!). Are Google Ads and the website still the backbone of lead generation? How are form-fills working versus driving website traffic? Jason also shares tips on a diverse approach with Facebook campaigns, formats, and types of content. We also discuss: • Dif...

Sophia Giordano-Scott is the Senior Editor at Brand J and is responsible for dozens of franchise brands’ monthly content and online storytelling. Sophia discusses The Art versus The Science of web content specifically for websites that are designed for franchise development and shares tips on writing compelling, attractive, impactful stories for franchisors. We’ll share the best ways to prepare be...

What makes a great personal brand for a franchise industry executive? How can brand leaders share the right stories and be found by new potential franchisees? Andrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J's project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, C...