Food Founders® Podcast

Listen in as we sit down with food founder Leslie Danford and discuss how Vitaminis went from online only to joining other health food brands on the shelves in retail locations. She discusses the importance of placement in retail stores and why learning where your product fits in with other products is key to retail sales. She shares what she learned going from online only to brick-and-mortar loca...

Join us as we explore the journey of Emmy's Organic. From its modest beginnings at a farmer's market to now gracing the shelves of over 15,000 doors nationwide, their tale is nothing short of inspiring. Dive deep into their adept navigation of distribution challenges, learn about their tactical marketing approaches, and the nuances of collaborating with both indie and major distributors. Plus, get...

Tune in to hear why Food Founder Adam Melonas of FastFood™ believes every aspect of a product is integral to the brand's perception and overall success. Adam shares how he obsesses over every detail to ensure everything aligns to the big vision he has for FastFood™, the time released energy for endurance athletes. Adam dives into how he created patented technology for his products, his grassroots...

This week, we stir up the world of mixology with Fresh Victor® 's food founder, Ken McKenzie. Join us as we dive into the art and science of his journey in creating premium mixers made from fresh, cold-pressed juice. Hear how his love for making drinks for friends turned into a business idea. Discover the innovation and passion that drive Fresh Victor® 's creations. To learn more about Fresh Victo...

Tune in and hear from industry trailblazer Stu Davidoff, the founder of Gigantic—a visionary brand transforming the vegan candy bar landscape. Discover the secrets behind crafting irresistible treats without compromise, as he explains the journey, challenges, and triumphs that have shaped the evolution of plant-based sweets. To learn more about Gigantic Candy visit https://giganticcandy.com/ To le...

Get ready for an insightful episode where we dive into the fascinating story of Cowboy Wagyu and Umami® as they unite a community to revolutionize the meat industry through the incredible world of Wagyu beef. Join us as we sit down with Ryan, a former insurance manager turned adventurous farmer, as he shares his courageous decision to start a Wagyu farm business and the unforeseen impact it has ha...

Hear Food Founder Amy Lacey share how she went from stay at home mom suffering from an auto immune disease to creating the very first Cauliflower pizza crust and eventually selling to a Venture Capital firm. Created as a way to manage her health and still enjoy pizza with her kids, Amy shares the 5 P's that naturally and organically led to her success even with lost of bumps along the road. Learn...

Brave Good Kind found a niche within the traditional jerky market. By niching down on what the market has been missing, they've been able to enter 5,000 doors in the past 2 years. With a focus on the customer being the hero and building a remarkable brand, food founder Prabal shares how Brave Good Kind is making shifts in the industry and gives insight into build a business you're proud of, why ha...

Hear food founder Ruth Elnekave share the exciting story of Joyà. Discover how Ruth's personal health journey sparked the creation of this game-changing functional wellness brand and the career shift she made from lawyer to full time food founder. Join Ainsley & Ruth as they discuss what led to Joyà's recent rebrand, how they managed the rollout of the rebrand and why they decided to be in bot...

Great ideas are borderless. In this episode, learn how Caffi has been making the the french press experience more seamless. Joe shares the big shifts he made from when he first started to now that made getting into stores so much easier and how he's used what he's learned to expand across the country and build lasting relationships with his retail partners. ________________________________________...

When food founder Lauren struggled to find a healthy cake for her baby's first birthday, she decided she'd create her own. She soon realized many other moms were also on the hunt for a healthy SmashCake they could feel good about giving their child and that's when she decided to take this idea and turn it into a business. In this episode Lauren dives into why this idea of all the ideas she's had w...

When best friends Ronit & Vida both found themselves struggling to conceive they had a lightbulb moment. Here they were, taking tons of vitamins everyday to improve fertility, yet the other part of the equation, the males in their lives weren't taking anything to improve their fertility. This lightbulb moment led them to create WeNatal and transform the prenatal industry. Not only from a suppl...

In this episode I breakdown how to not only understand the financials in your food business, but take charge of them. Step by step I walk you through understanding your profit, what to look at if your numbers aren't where you need them to be and my favorite tool to simply manage your numbers. _________________________________ To learn more about prohitapp visit https://www.prophitapp.com/ Build yo...

Your heartburn relief just got a makeover. After dealing with stomach issues for years, Food Founder Lucas, realized what he was taking for relief could use an upgrade. And so that’s what he did. Wonder Belly took the antacid and heartburn solutions that help so many people and cleaned up the ingredients, cleaned up the packaging, brought new flavors to the market and brought the branding into wha...

When Food Founder Vasa set out to create a Superfood Soda that gave people the soda flavors they love, he wasn’t playing around, even though having fun is clearly a huge part of how he runs his business. Hear how Vasa went all in on developing Perfy with a ‘Playing to Win’ mentality, how he infuses fun into his business and how he got Perfy into 1,000 doors in 12 months.  ____________________...

Everyone faces struggles in their food or beverage business. It’s how you handle those struggles that makes all the difference.  Tune in to hear this counterintuitive approach to facing challenges that will not only change your business, it will transform your life.  ____________________________________________________________ Ready to dive deeper in your food founder journey? Learn how...

After running Endurance Tap as a side business for 5+ years something in the business finally signaled to Food Founder Patrick it was time to go full time in the business. The business needed a different level of support if it was going to grow if not now, then when would be the right time? Patrick shares how Endurance Tap has infiltrated a niche market delivering a product people couldn’t wa...

Listening to market feedback and making brand led decisions has taken Dripdash to testing different brand names, multiple different product packages and even different distribution methods. By continuously testing and being agile to change based on the results they find, Dripdash now has a winning formula the founders, consumers and retailers feel great about. Food founder Or of Dri...

In this solo episode I share 7 of the most common mistakes food founders make that can lead to their food business struggling or even failing all together. By avoiding these common pitfalls you can increase your chances of having a food brand that sells all while building the business and life you want. In this episode I also give you a new perspective on statistics every founder hears around...

North America’s only native tea is being revitalized by Food founder Abianne Falla of Catspring Yaupon. Bringing awareness to and driving trial for youpon tea has come with many challenges but Abianne has allowed the obstacles she faces to see new ways of doing things. Strategic partnerships, giving back to the community and diversifying the type of accounts to focus on has allowed Catspring...

Wonder Monday knew they had to figure out how to make shipping a frozen product directly to consumers’ homes work early on in if their healthy cheesecake was truly going to disrupt the frozen dessert category. Food founders Candace & Jonathan share their story of building a profitable D2C brand and what steps were taken before launching to make sure they had something people would actually pay...

Food Founder George Passintino is no stranger to entrepreneurship. Inside this episode he shares what’s been one thing that’s helped him with every new project he’s launched and what have been the keys to making his launch of Quokka Brew his most successful venture yet. Quakka Brew is also just about to launch an NFT and so we dive into why launching an NFT makes so much sense for the&nb...

Food Founders Billie Cavallaro & Holly Heath knew from the first week in College they’d run a business together. 20+ years later, they’re doing just that and helping more people get their hands on clean labeled and real tasty Keto Milkshakes. After the duo realized how great they felt from going keto, they went on a mission to make this lifestyle more accessible to the masses. Their continued...

Found Founder Genevive Brazelton went from selling to friends and family to now having over 100 investors and being sold all across the Pacific Northwest and shipping all across America. The Bitter Housewife started from the idea that drinking has no rules and that whether you’re making an alcoholic or alcohol free old fashion, you should be able to make it exactly as you want it. Today,...

You can buy Big Mountain Foods in almost every major grocery store across Canada and you’re starting to find them all across the U.S. now too. This mother-daughter team didn’t get here overnight though. What started as a vegan restaurant in the ‘80’s has now become a leading vegan packaged food company and one of the only vegan and allergen-free companies in the market.  Food Founder Jas...