Experience Builders

Dive into the key considerations when choosing to rent or purchase exhibit displays for trade shows. Find out which option could save you time and money while enhancing your trade show presence. Time Stamps 00:38 - Should You Buy or Rent? 01:18 - Factors to Consider When Deciding 02:17 - Cost of Owning an Exhibit 05:16 - Maintenance & Repairs 12:43 - Advantages of Renting 14:25 - Cost Comparis...

Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now! Time Stamps 00:48 - Episode Intro 02:38 - Opening a Branch Office at Trade Shows 06:10 - Strategic Planning for Trade Show Success 10...

Join Chris & Khalil as they explore strategies for hitting new revenue targets through intentional planning and effective team engagement. Discover how profit sharing can align your team towards common goals. Tune in now! Time Stamps 01:00 - Episode Intro 02:44 - Revenue Targets and Growth Strategies 07:24 - Reviewing Financial Metrics 11:58 - Managing Overhead and Fixed Costs 17:05 - Profit S...

Curious about how tariffs are affecting our industry? Join our conversation with Rob Cohen, where we unravel how these taxes impact the market and what small business owners should know. It's a must-listen for every business owner! Time Stamps 01:11 - Episode & Guest Intro 03:48 - Historical Context of Tariffs 05:08 - Current Tariff Policies and Their Implications 08:09 - Legal and Political A...

Are you constantly drowning in emails? Let’s dive into the Getting Things Done framework and discover powerful techniques to unsubscribe from chaos! Time Stamps 01:18 - Episode Intro 01:53 - Understanding 'Getting Things Done' (GTD) 04:05 - Chris's Email Management Challenges 09:12 - Implementing GTD in Email 31:05 - Using Gmail Keyboard Shortcuts 41:34 - Achieving Inbox Zero Snippets from the Epi...

Thinking about building your own trade show booth? It might be more complex than you think. Tune in to our latest episode where we break down the unexpected costs and challenges! Time Stamps 00:56 - Episode Intro 02:01 - Understanding Trade Show Booth Requirements 04:26 - Budgeting for Trade Show Booths 06:31 - Space and Layout Considerations 10:38 - Logistics and Hidden Costs 14:16 - The Marshall...

Ever feel like your business earns well but your pockets disagree? Join us for an eye-opening conversation with Martin Holland and learn practical tips on boosting your margins and understanding the true purpose of business.  Time Stamps 01:05 - Episode Intro 01:47 - The Profit Problem: Analyzing Business Earnings 06:18 - Understanding the Purpose of Business 11:02 - Strategies for Increasing Prof...

Have we lost the joy in our race to be better and faster? Discover the unseen consequences of our 'always-on' lifestyles and what we can do to find balance. Join us as dive deep on digital fatigue and its impacts on workplace and personal relations. Time Stamps 01:07 - Episode Intro 01:34 - Digital Fatigue: A Modern Dilemma 06:48 - Defining Digital Fatigue 09:27 - Strategies to Combat Digital Fati...

Wondering what 2025 holds for the trade show industry? In our latest episode, we share insights from economic forecasts and industry trends that could shape your business strategies. Don't miss it! Time Stamps 00:20 - EDPA Access Event Recap 03:17  - Challenges in Digital Advertising 07:23  - Economic Forecast for 2025 and 2026 10:53  - Labor Market and Workforce Issues 14:30 -  Investment Strateg...

Thinking about joining a non-profit board? Dive into our latest episode where we explore the importance of participation, leadership, and the personal growth that comes with board membership in the trade show and events space.  Time Stamps 01:00 - Episode Intro 03:52  - Value of Board Participation 05:45  - Leadership and Governance 07:08  - Challenges and Lessons in Board Service 08:38  - Effecti...

Is cold calling dead? Listen in as we challenge the myths & misconceptions about cold calling in the trade show and event space with Chris Beall & Dan McClain. Get ready to turn a shaky strategy into a secret weapon! Time Stamps 00:52 - Episode Intro 02:12 - Guest Intro 04:27 - How Connect and Sell Works 11:12 - The Psychology of Cold Calling 21:45 - Cold Calling in Trade Show Industry 24:...

Whether you're a new sales manager or a business owner, discover why joining the EDPA and connecting with like-minded professionals can transform your journey in the trade show space.  Share experiences, gain insights, and grow together in this community! Time Stamps 00:46 - Episode Introduction 02:23 - What is the EDPA? 03:59 - The Value of EDPA Membership 08:27 - Educational and Networking Oppor...

Discover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips!  Time Stamps 00:58 - Episode Intro 02:26 - The Importance of Social Media for Businesses 03:22 - LinkedIn's Growing Influence 04:58 - Creating Effective LinkedIn Content 14:12 - The Value of Sharing and Repos...

Ready to discover what it takes to grow through acquisitions? Join us with Mark Taylor as he shares his journey and the strategic insights behind acquiring not one, but two companies in the tradeshow industry. Dive into the world of strategic growth today! Time Stamps 00:41 - Episode & Guest Intro 01:18 - Mark's Strategic Acquisitions 02:47 - Evaluating Growth Strategies 04:49 - The Acquisitio...

Unlock the power of SOPs with our special guest, Jason Weddle of EDE! From quality control to boosting profitability, this one's a goldmine for operational success!  Time Stamps 01:00 - Episode Intro 01:37 - Guest Introduction: Jason's Background 03:18 - The Importance of SOPs in Business 05:08 - Creating Effective SOPs 06:39 - Evolution and Adaptation of SOPs 12:42 - Quality Control and Practical...

Balancing work and life in the trade show industry is no joke. In this episode, we dive deep into tackling stress, handling burnout, and maintaining a healthy work environment. Don’t miss it! Time Stamps 00:46 - A Summer of Unexpecteds 06:32 - Work-Life Balance in the Event Industry 12:15 - Managing Stress and Expectations 24:42 - Balancing Work and Personal Life 27:05 - Recognizing Burnout Sympto...

From college buddies to startup founders! Listen to Jordan Walker & Hunter McKinley share their entrepreneurial journey from bootstrapping to securing venture capital. Don't miss their inspiring story! Time Stamps 01:14 - Welcome Back Jordan and Hunter! 03:18 - The Origin Story of Backtrack 07:24 - The Product Hunt Breakthrough 10:58 - Venture Capital Journey 13:56 - Challenges and Lessons Lea...

Dive into the future of business events! Discover how A.I. is transforming the tradeshow game as Hunter McKinley & Jordan Walker reveal the magic of Backtrack and other A.I. tools in this episode. Don't miss it! Time Stamps 01:03 - Episode & Guest Intro 03:32 - The Birth of Backtrack 04:31 - Backtrack's Impact on the Events Industry 04:58 - How Backtrack Works 17:13 - Recording and Privacy...

Cutting corners might feel easy, but it’s a crime in business! Check out our latest episode where Chris and Khalil discuss the pitfalls of leniency. Time Stamps 00:49 - Episode Intro 02:21 - The Concept of Leniency in Business 03:44 - Objectivity vs. Subjectivity 07:43 - The Impact of Leniency on Hiring 15:05 - Leniency in Client Selection 25:12 - Leniency in Quality Control and Production Standar...

Join us as we explore how leveraging strategic partnerships can be a game-changer in the trade show industry. From strategic outsourcing to building a collective, we cover it all!   Time Stamps 00:58 - Episode Intro 02:13 - Trade Show Season and NPE Event 03:18 - The Value of a Collective 11:13 - Real-World Examples of Successful Collaboration 13:48 - Evaluating and Choosing the Right Collective o...

Ever thought about the real influencer behind customer decisions? It's not just your product or service; it's your content. If you're ready to transform how you communicate your value, this is a must-listen!   Time Stamps 00:54 - Reflecting on Q1 and Looking Ahead to Q2 01:32 - The Power and Importance of Content Creation 05:31 - The Shift in Power to the Informed Buyer 13:28 - Content Strategy: A...

Behind every smooth-running trade show, there's a meticulously planned marshaling yard operation. Dive into the world of event logistics with Chris Griffin and special guest Martin Laurel!   Time Stamps 01:00 - Episode Intro 01:56 - Intro to Martin Laurel 05:45 - The Essence of Marshaling Yards in Trade Shows 07:47 - What is a Marshaling Yard? 09:00 - The Six Phases of Marshaling Yard Operations 1...

Billing shouldn't be a headache! Learn why invoicing is more than just a payment request and how you can use it to foster great relationships with your customers and partners. Tune in now!   Time Stamps 00:49 - Episode Intro 01:20 - The Shocking Reality of Unbilled Work 03:12 - Improving the Invoicing Process 04:55 - The Importance of Regular and Accurate Invoicing 06:19 - Building Relationships T...

Sales and Production teams often have different priorities, which can potentially create a disconnect. In this episode with Mark Taylor, we share strategies for aligning these two teams for optimum results. Tune in! Time Stamps 01:58 - Intro to Mark Taylor 06:32 - Understanding the Sales & Production Divide 14:59 - Strategies for Sales & Production Collaboration 21:37 - The Impact of Sales...

Explore the power of empathetic problem-solving in our latest podcast episode with Julie Kagy. Learn how creating a service-minded culture can foster valuable relationships in the industry. It’s time to turn your challenges into opportunities!   Time Stamps 00:47 - Episode & Guest Introduction 01:45 - Julie's Perspective on Saying 'No' 05:05 - The Shift in Service Perception Post-Covid 07:26 -...